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Mekong comms4 dev

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  • 1+2+3: Tools/vehicles we offer currently4: What do you think we need to do to reach target groups?Station facilitator starting point: How can you benefit from this? How is this of use to you? How can this thing be improved? What can you contribute?Ad 4) MSP linkage

Mekong comms4 dev Mekong comms4 dev Presentation Transcript

  • Communicating research
  • CPWF: The sum is greater than our individual parts CPWF Global KM Team Communication Basin 1 Basin 2 Partners, media,Coordination and others we Coordination will work with to spread our ideas N1 N2 M1 M2 Farmer groups, water groups Government, industry, NGOs, etc
  • Objectives of CPWF communications• Develop effective systems and capacities• Support changes in behavior of key target groups• Document research efforts and impact of research• Link CPWF research with global agenda• Ensure consistency in CPWF brand and identity
  • What we have to offer you• Cross-basin communication – Yammer & e-letter – Youtube/slideshare/etc• Document Repository: CG-Space linking all your documents to the CG repository• Visual identity guidelines• Media/Journalist work/movie• Communication 4 development/Policy communication• Linkages to global events, i.e. COP17, WWW, WWF
  • Vehicles to publish your materials • Working papers • Field stories • Briefing notes • Blogs • Newsletter
  • Roles and Responsibilities • Internal sharing between basinsProgram • Synthesize, produce and market CPWF results more widely • Guidelines, standards and toolslevel • Coordinate and support basins, projects and topic working groups • Develop/implement basin comms & information strategy Basin • • Coordinate comms & info management in basin Synthesize lessons and experiences/Crafting the Basin Story • Outreach (comms products, website media, news, intelligence) level Project • Sharing information with other projects/partners in project & Basins • Documenting on-going research • Implement communication plan as part OLM level
  • Mekong Communications Strategy [please hold]
  • Program-Basin Synergies
  • Basin-Project Synergies
  • Basin SupportInternal knowledge sharing
  • Knowledge and product sharing- Slideshare- Flickr- Youtube
  • Resources and support for external communications• Most Significant Change Stories*• Multiple Stakeholder Platforms• Media and press network• Stories (not data)
  • Telling the story (Chinese proverb)
  • Bus Stop Exercise - Process• Four bus stops – presenting and discussing communications tools and products• Each project is a “bus full of people”• 10 minutes at each bus stopQuestions to guide discussion:• How can these communications tools/products be improved?• What can you contribute?
  • Bus stops 1) The Mekong wikispace, Mekong research list, and Google calendar (Kim) 2) Knowledge sharing and resources (Ilse) + Vehicles for documenting and disseminating research (Michael) 3) MSPs (Kate) 4) Needs, in order to reach target groups (Marianne)