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Presentation on Global Communication & Information Framework

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  • Internal communication -how to improve wtihin projects, within basins to the secratiartInformation and data management. There is a need to improve how all sorts of information is managed and used Consistent use of idnetity and branding of terminology like we heard yesterdayA lot of interest in how produce stories, materials and publications for targetted audiences Using communicaton as a process

Presentation on Global Communication & Information Framework Presentation on Global Communication & Information Framework Presentation Transcript

  • Global Communication and Information Framework
  • Blurred boundaries
    Focused on behavior change, learning, facilitation
    Information & data management
    Knowledge Sharing internally and externally
    Communication for Development
    Process facilitation
    Policy advocacy
    Program communication/Messaging
  • Difference between conventional research comms & Comms for R4D
  • Key Findings from Information and Communication Assessments
    Improve internal communication processes at basin and global level
    Info/Data management many systems but not linked or coherent
    Inconsistent branding and messaging
    Development of materials were not strategic
    Use of communication processes for policy advocacy and supporting multi-stakeholder platforms
    Diversity and contextualization
  • Framework Objectives
    Developing effective information and communication systems
    Integration of strategic communication principles to support changes sought
    Documenting outcomes and impacts
    Shaping development agenda
    Communicating CPWF achievements to key stakeholder in consistent and unified mane
  • Main target groups at global level
  • Some guidelines for basin level sharing
    Each basin to have its own website (or can be part of global) – projects should not have own website
    All CPWF to use CPWF repository for outputs (http://results.waterandfood.org) & knowledge tree for internal documents
    Each basin to set up google calendar
    Social media (twitter, facebook,etc) based on needs of basins
    Consistent use of Identity and colors at basin and projects
  • Working areas
  • Development of a portal site for all different CPWF elements
  • The resource set
  • Influencing development agenda: “River basins on the edge”
    How can we get our messages out widely and link global and basin messages using different types of media?
    Opportunity to develop global documentary series for BBC and other outlets in time for rio +20
    Stories from 6 river basins + others
    Science factual and neutral, showing all sides, & solutions
    Character and story driven – through eyes of locals (not talking heads)
    Be contextualized and localized
  • Redesign of our Publication series
    Revised our publication series for phase 2, includes:
    R4D working papers
    Impact assessment series
    Space for TWGs Working Papers
    Outcomes stories
    Policy.briefing notes.
  • Identity/Branding
    Emphasis on:
    Human face of science
    A connecter
    Problem solving, basin led research
  • Basin identity - colors/icon
  • Roles and Responsibilities