What would Steve do?

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  • why re-post hubspot's presentation and not reshare it or at least give some credit ?
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  • great tip -> 'Start with paper, not PowerPoint' (slide 22)
    fantastic -> 'Create slides that lead your audience to say 'YES' ' (slide 27)
    ultimate! -> 'Steve Jobs never used bullet points. NEVER.'
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  • 1. WHAT WOULDSTEVE DO?10 lessons from the world’smost captivating presenters
  • 2. Steve Jobs deliveredsome of the mostawe-inspiring,memorablekeynote presentationsin history.
  • 3. Scott Harrison’s remarkablepresentations have helpedraise $75,000,000for charity: water in six years.
  • 4. The typical Gary Vaynerchuk presentationfeatures over 100 four-letter words,ZERO slides & at least onestanding ovation.
  • 5. Sadly, your presentations are not awe-inspiring;they’re yawn-inspiring.
  • 6. Yawn-inspiring presentationsdon’t sell products.
  • 7. Awe-inspiring presentationscan move mountains.
  • 8. Let the world’smost captivatingpresentersteach youhow tomove mountains.
  • 9. Let the world’smost captivatingpresentersteach youhow tomove mountains.Or sell products.
  • 10. Let the world’smost captivatingpresentersteach youhow tomove mountains.Or sell products. Or both.
  • 11. Craft a story that capturesboth heart & mind. TIP #1
  • 12. Humans have been telling stories for thousands of years.
  • 13. We don’t live our lives inbullet points.•  I was born in the Ukraine in 1972.•  My family left the Soviet Union in 1975.•  In 1980, my brother Andrew was born (in the U.S.).•  I won my first school Spelling Bee in 1981.•  I graduated from high school in 1990.•  I graduated from college in 1994.•  Recently, I turned 41
  • 14. We live our lives in images & stories.
  • 15. A story has a beginning, a middle & an end.
  • 16. A story has a beginning, a middle & an end.Little Red Riding Hood gets loston her way to Grandma’s house.
  • 17. A story has a beginning, a middle & an end.Little Red Riding Hood is fooled into thinkingthat the Big Bad Wolf is her grandmother!
  • 18. A story has a beginning, a middle & an end.Little Red Riding Hood escapes the cunningwolf’s clutches. She never wanders alone inthe woods by Grandma’s house again.
  • 19. A presentationis a visual story.
  • 20. Movies are alsovisual stories.
  • 21. Filmmakers don’t makemovies without a script.
  • 22. Trust me.Start with paper,not PowerPoint.
  • 23. Emotions make stories stick.
  • 24. They’re like neon signs telling your brain,“REMEMBER THIS!”
  • 25. When emotions are triggered,dopamine floods the brain.
  • 26. Logic doesn’t flood the brain with dopamine,which is why logic alone doesn’tmove mountains. Smoking harms nearlyevery organ in the body& is the leading causeof preventable death inthe U.S.
  • 27. Create slides that leadyour audience to say “YES.” TIP #2
  • 28. Getting to “YES” means answeringWhy, How & What.
  • 29. Getting to “YES” means answeringWhy, How, & What.why should I care?
  • 30. Getting to “YES” means answeringWhy, How, & What.why should I care? how will thisimprove my life?
  • 31. Getting to “YES” means answeringWhy, How, & What.why should I care? how will thisimprove my life?what must I do?
  • 32. start by telling usWHY WE SHOULD CARE.TIP #3
  • 33. Start by telling us why we should care.
  • 34. show us how your productWILL MAKE OUR LIVESBETTER.TIP #4
  • 35. USE SIMPLE LANGUAGE,FREE OF JARGONS. TIP #5
  • 36. “1000 songs in your pocket.” simple.
  • 37. “Today we’re introducing a new, portable music playerthat weighs a mere 6.5 ounces, is about the size of asardine can, and boasts voluminous capacity, longbattery life, and lightning-fast transfer speeds.” “1000 songs in your pocket.” simple. jargon.
  • 38. USE METAPHORSTO GIVE MEANING. TIP #6
  • 39. What a computer is to me isthe most remarkable toolthat we have ever come up with.It’s the equivalent ofa bicycle for our minds.”  “  STEVE JOBS  
  • 40. DITCH THE BULLET POINTS.PERMANENTLY.TIP #7
  • 41. STEVE JOBS NEVERUSED BULLETPOINTS.
  • 42. NEVER.
  • 43. Bullets are for guns& to-do lists—not presentations.
  • 44. DON’T JUST TELL US.SHOW US.TIP #8
  • 45. Humans process images60,000x fasterthan words.
  • 46. Humans process images60,000x fasterthan words.circle
  • 47. Humans process images60,000x fasterthan words.circle
  • 48. We also recall informationpresented as images6x more easily than text.
  • 49. We also recall informationpresented as images6x more easily than text.The set of points in a planethat are equidistant from agiven point.
  • 50. We also recall informationpresented as images6x more easily than text.The set of points in a planethat are equidistant from agiven point.
  • 51. IT’S A PERFORMANCE.IT’S NOT A PRESENTATION.  TIP #9
  • 52. PRACTICE,PRACTICE,PRACTICE.
  • 53. FOR YOUR NEXT 1-HOURPRESENTATION, PLAN ON:
  • 54. 30 HOURScrafting the storyFOR YOUR NEXT 1-HOURPRESENTATION, PLAN ON:
  • 55. 30 HOURScrafting the story30 HOURSbuilding the slidesFOR YOUR NEXT 1-HOURPRESENTATION, PLAN ON:
  • 56. 30 HOURScrafting the story30 HOURSbuilding the slides30 HOURSrehearsingFOR YOUR NEXT 1-HOURPRESENTATION, PLAN ON:
  • 57. TO EXCELLENCE.THERE IS NO SHORTCUT  TIP #10
  • 58. GET MORE TIPSFROM STEVE,SCOTT & GARY:http://bit.ly/Z8Spem