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What would Steve do?

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  • Full Name Full Name Comment goes here.
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  • why re-post hubspot's presentation and not reshare it or at least give some credit ?
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  • great tip -> 'Start with paper, not PowerPoint' (slide 22)
    fantastic -> 'Create slides that lead your audience to say 'YES' ' (slide 27)
    ultimate! -> 'Steve Jobs never used bullet points. NEVER.'
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What would Steve do? What would Steve do? Presentation Transcript

  • WHAT WOULDSTEVE DO?10 lessons from the world’smost captivating presenters
  • Steve Jobs deliveredsome of the mostawe-inspiring,memorablekeynote presentationsin history.
  • Scott Harrison’s remarkablepresentations have helpedraise $75,000,000for charity: water in six years.
  • The typical Gary Vaynerchuk presentationfeatures over 100 four-letter words,ZERO slides & at least onestanding ovation.
  • Sadly, your presentations are not awe-inspiring;they’re yawn-inspiring.
  • Yawn-inspiring presentationsdon’t sell products.
  • Awe-inspiring presentationscan move mountains.
  • Let the world’smost captivatingpresentersteach youhow tomove mountains.
  • Let the world’smost captivatingpresentersteach youhow tomove mountains.Or sell products.
  • Let the world’smost captivatingpresentersteach youhow tomove mountains.Or sell products. Or both.
  • Craft a story that capturesboth heart & mind. TIP #1
  • Humans have been telling stories for thousands of years.
  • We don’t live our lives inbullet points.•  I was born in the Ukraine in 1972.•  My family left the Soviet Union in 1975.•  In 1980, my brother Andrew was born (in the U.S.).•  I won my first school Spelling Bee in 1981.•  I graduated from high school in 1990.•  I graduated from college in 1994.•  Recently, I turned 41
  • We live our lives in images & stories.
  • A story has a beginning, a middle & an end.
  • A story has a beginning, a middle & an end.Little Red Riding Hood gets loston her way to Grandma’s house.
  • A story has a beginning, a middle & an end.Little Red Riding Hood is fooled into thinkingthat the Big Bad Wolf is her grandmother!
  • A story has a beginning, a middle & an end.Little Red Riding Hood escapes the cunningwolf’s clutches. She never wanders alone inthe woods by Grandma’s house again.
  • A presentationis a visual story.
  • Movies are alsovisual stories.
  • Filmmakers don’t makemovies without a script.
  • Trust me.Start with paper,not PowerPoint.
  • Emotions make stories stick.
  • They’re like neon signs telling your brain,“REMEMBER THIS!”
  • When emotions are triggered,dopamine floods the brain.
  • Logic doesn’t flood the brain with dopamine,which is why logic alone doesn’tmove mountains. Smoking harms nearlyevery organ in the body& is the leading causeof preventable death inthe U.S.
  • Create slides that leadyour audience to say “YES.” TIP #2
  • Getting to “YES” means answeringWhy, How & What.
  • Getting to “YES” means answeringWhy, How, & What.why should I care?
  • Getting to “YES” means answeringWhy, How, & What.why should I care? how will thisimprove my life?
  • Getting to “YES” means answeringWhy, How, & What.why should I care? how will thisimprove my life?what must I do?
  • start by telling usWHY WE SHOULD CARE.TIP #3
  • Start by telling us why we should care.
  • show us how your productWILL MAKE OUR LIVESBETTER.TIP #4
  • USE SIMPLE LANGUAGE,FREE OF JARGONS. TIP #5
  • “1000 songs in your pocket.” simple.
  • “Today we’re introducing a new, portable music playerthat weighs a mere 6.5 ounces, is about the size of asardine can, and boasts voluminous capacity, longbattery life, and lightning-fast transfer speeds.” “1000 songs in your pocket.” simple. jargon.
  • USE METAPHORSTO GIVE MEANING. TIP #6
  • What a computer is to me isthe most remarkable toolthat we have ever come up with.It’s the equivalent ofa bicycle for our minds.”  “  STEVE JOBS  
  • DITCH THE BULLET POINTS.PERMANENTLY.TIP #7
  • STEVE JOBS NEVERUSED BULLETPOINTS.
  • NEVER.
  • Bullets are for guns& to-do lists—not presentations.
  • DON’T JUST TELL US.SHOW US.TIP #8
  • Humans process images60,000x fasterthan words.
  • Humans process images60,000x fasterthan words.circle
  • Humans process images60,000x fasterthan words.circle
  • We also recall informationpresented as images6x more easily than text.
  • We also recall informationpresented as images6x more easily than text.The set of points in a planethat are equidistant from agiven point.
  • We also recall informationpresented as images6x more easily than text.The set of points in a planethat are equidistant from agiven point.
  • IT’S A PERFORMANCE.IT’S NOT A PRESENTATION.  TIP #9
  • PRACTICE,PRACTICE,PRACTICE.
  • FOR YOUR NEXT 1-HOURPRESENTATION, PLAN ON:
  • 30 HOURScrafting the storyFOR YOUR NEXT 1-HOURPRESENTATION, PLAN ON:
  • 30 HOURScrafting the story30 HOURSbuilding the slidesFOR YOUR NEXT 1-HOURPRESENTATION, PLAN ON:
  • 30 HOURScrafting the story30 HOURSbuilding the slides30 HOURSrehearsingFOR YOUR NEXT 1-HOURPRESENTATION, PLAN ON:
  • TO EXCELLENCE.THERE IS NO SHORTCUT  TIP #10
  • GET MORE TIPSFROM STEVE,SCOTT & GARY:http://bit.ly/Z8Spem