CPR is a full-service strategic marketing communications company specializing in:healthcare • life sciences • medical travel • technology • entertainment • environmental • not for profithealthcare • life sciences • medical travel • technology • entertainment • environmental • not for profit Health Care Medical Travel • Health Care Delivery: • Facilitators Innovative services, disruptive technologies • Government Sponsors • Benefits and Value-based Design • Hospitals • Care Management, Disease Management • Networks • Health Care Administration • Newsletter: Medical Travel • Health Care Information Technology (HIT) Today • Managed Care • Pharmacy Benefit Management (PBM) • Telehealth, Telemedicine, mHealth • Chiropractic, Alternative Health and Wellness Entertainment • Spokespersons • Book Launches • Event Planning • Feature Films • Television Life Sciences • Medical Device, Pharmaceuticals, Biotech and Specialty Pharma Environmental • Rx, OTC • Alternative Energy • Nutritional Supplements • Solar Energy • 3PL Distribution • Wind Power • Green Initiatives Not for Profit Technology • Advocacy • Computer Hardware • Fund Raising • Computer Software • Direct to Professional • Systems Integration and Delivery • Direct to Consumer • Technology Development • Telecommunications
With more than 25 years experience,CPR serves publicly traded companies, privately held entities, and not-for-profit organizations. Business-to-Business Direct-to-Consumer Issue-OrientedBrandingTargeted messaging andcommunicationsCampaigns that drive marketawareness and increase revenues
CPR Puts Knowledge to Work by: • Developing integrated and collaborative strategies to bring to market innovative products, services and business processes. • Delivering, retrieving, and sharing competitive intelligence that can bring better decision-making opportunities to light. • Identifying new trends and analyzing data from multiple sources to identify strategic points that enable clients to succeed. • Collaborating with key opinion leaders to confirm real, feasible, and strategic outcomes. • Contributing healthcare market intelligence.
From emerging companies to industry giants, CPR develops messaging and positioning campaigns that drive market awareness, create opportunities, and increase revenues. Public Companies Private Companies Not-for-Profit Organizations Foundations and Public Service Organizations•
JOE CARABELLO, President and CEO• 30+ years experience in healthcare marketing strategy, planning and corporate communications.• Managed Care start-ups and marketing programs of several health maintenance organizations including Oxford Health Plans.• Vice President of Olsten Health Care Services.• Start up, development, and marketing of regional ambulatory healthcare systems.• Consultant to the Office of Health Maintenance Organizations of the U.S. Department of Health and Human Services on marketing HMOs.• Served on the Board of Health Systems Agencies (HSAs) in New Jersey and Louisiana.• Served on the Board of Directors of the Group Health Association of America (GHAA) and currently serves on the boards of several private corporations and community organizations.
LAURA CARABELLO, Founder and Principal • 25+ years experience in healthcare marketing strategy, planning and corporate communications. • Nationally recognized in the development of programs and campaigns for national and international corporations. • Founder, Publisher and managing editor of Medical Travel Today and Your Medical Travel newsletters. • Editorial Advisory Board for Product Management Today, frequent contributor to publications and online Web Summits, including Managed Care OnLine. • Invited by the FTC to testify on healthcare advertising and marketing ethics. • Leads industry consortia and consults to numerous professional and healthcare organizations. • Often commissioned by national business and professional publications to author by-lined articles covering a wide variety of business issues. • Ghost writer on senior level business issues for corporate executives.
Public Relations, Media Relations and Financial Relations • Comprehensive Market Communications • Planning and Execution • Business-to-Business • Business-to-Consumer • Corporate Awareness and Visibility • Strategic Consulting
Market Strategy and Development• Comprehensive Market Communications• Planning and Execution• Analyst Relations• Awards Submissions• Book Launches• Bylined Articles and Case Studies• Crisis Communications• Media Coaching• Media Kit Development• Media Tours, Interviews andAppearances• Podcasts• Press Releases and Media Advisories• Satellite Media Tours• Speaking Opportunities and TradeShows• White Papers
Direct Marketing • Advertorials • Advertising • Business Development and Networking • Development of Strategic Alliances • Direct Marketing Programs • Newsletters • Trade Show and Conference Support
Branding and Collateral Development• Brochures• Direct Mail• Identity and Logo Development• Media Kits• Newsletters• Trade Show Booths
Interactive Marketing and Multimedia Development• HTML Email Campaigns• Podcasts• Webinars• Website Marketing
Social Networking and Viral Marketing• Blogs• Email Campaigns• Grass Roots Viral Marketing• Social Media: Twitter, Pinterest, Facebook, LinkedIn, YouTube
Pictured: Legendary astronaut Buzz Aldrin, speaks at the launch party for CPR Client, Principal Solar. • Evaluate venues From cocktail parties • Leverage relationships with national leaders to book keynote speakers to private dinners for • Secure catering and necessary key clients or prospects, permits CPR handles logistics • Invitation design and distribution • Guest list coordination including venue to menu, • Takeaways/favors and ensures events are • RSVP/ Guest list memorable and marketable. • Media relations surrounding event • And more!
Speaking Engagements CPR pursues and secures speaking engagements at industry conferences and events which are focused on areas matching corporate capabilities to prospective customers. Additional public relations tactics surrounding conferences: • Create and submit speaking abstracts to select opportunities • Leverage thought leadership articles and present with clients as appropriate; release industry-specific White Papers at highlighted events. • Distribute press releases and media advisories tied to speaking opportunities at conferences; schedule interviews with appropriate media. • Conduct pre- and -post conference mailers (print and electronic) .Pictured: Michael Gorton, President and CEO of Principal Solar.
“I have worked with CPR on four separate projects over the past seven years. In each case, Laura Carabello and her team have far exceeded expectations. While I was building TelaDoc, CPR delivered more PR than all of the other PR firms I have used in my career – combined. I highly recommend them.” - Michael Gorton, Principal Solar "From Rachel Ray to Good Morning America, we have experienced unprecedented coverage on both national and international levels." -Nancy Makoben, Director of Sales, Unotron “Just as the name suggests, CPR is like a breath of fresh air. Our company had flat-lined in the areas of buzz-marketing and public relations before partnering with CPR last year. Thanks to their ‘can-do AND will-do’ attitude, complimented by their ‘high quantity AND high quality’ approach for increasing brand awareness, CPR was able to put the life back into our company’s strategic marketing program.”- RxEOB "CPRs strategic vision and tactical initiatives have resulted in numerous articles and ongoing brand awareness. They constantly evaluate our media mix and deliver our message to key audiences." -John Fielder, Co-Founder, Senior Vice President - Marketing & Corporate Communications, Centric Health Resources CPR dedicates itself to a small number of clients, rather thanworking with an extensive roster of “CPR has helped Alliance Life Sciences gain brand awareness and notoriety in thecompanies, in order to ensure each perplexing world of health care communications, while aiding in establishing us as a receives the attention it deserves. thought leader in the space.” - Alliance Life Sciences