Social Media for Job Seekers
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Social Media for Job Seekers

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Central Oklahoma Workforce Investment Board (COWIB) ...

Central Oklahoma Workforce Investment Board (COWIB)

Website http://www.cowib.org/

We are Central Oklahoma business leaders connecting education, employment and economic development to establish a highly skilled, productive workforce in Central Oklahoma.

COWIB is bringing everyone to the table.


Our mission is to advance economic development in Central Oklahoma by leading a demand-driven workforce system.

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Social Media for Job Seekers Social Media for Job Seekers Presentation Transcript

  • Introduction to Social Media Communications for Job Seekers Presented by Central Oklahoma Workforce Investment Board (COWIB)
  • Seminar Learning ObjectivesRelationship Building and the 80/20 Rule for SocialMedia CommunicationsPerforming Company and Market ResearchSocial Media Strategies for Job SearchesLevering Social Media Communications to locateemployment opportunities
  • The 80 – 20 Rulefor Social Media Communications 80% Interacting 20% Promoting
  • Good-to-know TermsPush Marketing (Traditional) also referred to as“Interruption Marketing”Pull Marketing (Social Media Marketing) alsoreferred to as “Inbound Marketing”Connected Marketing also referred to as “MarketingChannels Optimization”Hyperconnected “Constantly Plugged In”
  • The Four Pillarsof Social Media CommunicationsRead, Observe and LearnCreate, Practice and ObserveShare and Add-valueDiscuss and Build Relationships
  • The 4 C’s of ParticipationContent Creation – Blogs, Videos, E-Books …Content Sharing – Twitter, SlideShare …Connections – Facebook, LinkedIn …Community Building – Facebook pages,Facebook Groups, LinkedIn Groups …
  • “POST” Planning Model ExamplePeople – Identify your Target Markets …Objectives – Select a Common GoalStrategy – The 4 C’s of ParticipationTechnology – SelectCommunication Channels POST Planning Model Credits (Forrester Research, Inc.)
  • Introduction to Social Media Communications for Job Seekers Questions &Answers