• Like
Social Media for Job Seekers
Upcoming SlideShare
Loading in...5
×

Social Media for Job Seekers

  • 163 views
Uploaded on

Central Oklahoma Workforce Investment Board (COWIB) …

Central Oklahoma Workforce Investment Board (COWIB)

Website http://www.cowib.org/

We are Central Oklahoma business leaders connecting education, employment and economic development to establish a highly skilled, productive workforce in Central Oklahoma.

COWIB is bringing everyone to the table.


Our mission is to advance economic development in Central Oklahoma by leading a demand-driven workforce system.

More in: Career , Technology , Business
  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
    Be the first to comment
    Be the first to like this
No Downloads

Views

Total Views
163
On Slideshare
0
From Embeds
0
Number of Embeds
0

Actions

Shares
Downloads
1
Comments
0
Likes
0

Embeds 0

No embeds

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
    No notes for slide

Transcript

  • 1. Introduction to Social Media Communications for Job Seekers Presented by Central Oklahoma Workforce Investment Board (COWIB)
  • 2. Seminar Learning ObjectivesRelationship Building and the 80/20 Rule for SocialMedia CommunicationsPerforming Company and Market ResearchSocial Media Strategies for Job SearchesLevering Social Media Communications to locateemployment opportunities
  • 3. The 80 – 20 Rulefor Social Media Communications 80% Interacting 20% Promoting
  • 4. Good-to-know TermsPush Marketing (Traditional) also referred to as“Interruption Marketing”Pull Marketing (Social Media Marketing) alsoreferred to as “Inbound Marketing”Connected Marketing also referred to as “MarketingChannels Optimization”Hyperconnected “Constantly Plugged In”
  • 5. The Four Pillarsof Social Media CommunicationsRead, Observe and LearnCreate, Practice and ObserveShare and Add-valueDiscuss and Build Relationships
  • 6. The 4 C’s of ParticipationContent Creation – Blogs, Videos, E-Books …Content Sharing – Twitter, SlideShare …Connections – Facebook, LinkedIn …Community Building – Facebook pages,Facebook Groups, LinkedIn Groups …
  • 7. “POST” Planning Model ExamplePeople – Identify your Target Markets …Objectives – Select a Common GoalStrategy – The 4 C’s of ParticipationTechnology – SelectCommunication Channels POST Planning Model Credits (Forrester Research, Inc.)
  • 8. Introduction to Social Media Communications for Job Seekers Questions &Answers