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Introduction to Social Media Communications               for Job Seekers                          Presented by       Cent...
Seminar Learning ObjectivesRelationship Building and the 80/20 Rule for SocialMedia CommunicationsPerforming Company and M...
The 80 – 20 Rulefor Social Media Communications   80% Interacting   20% Promoting
Good-to-know TermsPush Marketing (Traditional) also referred to as“Interruption Marketing”Pull Marketing (Social Media Mar...
The Four Pillarsof Social Media CommunicationsRead, Observe and LearnCreate, Practice and ObserveShare and Add-valueDiscus...
The 4 C’s of ParticipationContent Creation – Blogs, Videos, E-Books …Content Sharing – Twitter, SlideShare …Connections – ...
“POST”   Planning Model ExamplePeople – Identify your Target Markets …Objectives – Select a Common GoalStrategy – The 4 C’...
Introduction to Social Media Communications               for Job Seekers            Questions &Answers
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Social Media for Job Seekers

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Central Oklahoma Workforce Investment Board (COWIB)

Website http://www.cowib.org/

We are Central Oklahoma business leaders connecting education, employment and economic development to establish a highly skilled, productive workforce in Central Oklahoma.

COWIB is bringing everyone to the table.


Our mission is to advance economic development in Central Oklahoma by leading a demand-driven workforce system.

Published in: Career, Technology, Business
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Transcript of "Social Media for Job Seekers "

  1. 1. Introduction to Social Media Communications for Job Seekers Presented by Central Oklahoma Workforce Investment Board (COWIB)
  2. 2. Seminar Learning ObjectivesRelationship Building and the 80/20 Rule for SocialMedia CommunicationsPerforming Company and Market ResearchSocial Media Strategies for Job SearchesLevering Social Media Communications to locateemployment opportunities
  3. 3. The 80 – 20 Rulefor Social Media Communications 80% Interacting 20% Promoting
  4. 4. Good-to-know TermsPush Marketing (Traditional) also referred to as“Interruption Marketing”Pull Marketing (Social Media Marketing) alsoreferred to as “Inbound Marketing”Connected Marketing also referred to as “MarketingChannels Optimization”Hyperconnected “Constantly Plugged In”
  5. 5. The Four Pillarsof Social Media CommunicationsRead, Observe and LearnCreate, Practice and ObserveShare and Add-valueDiscuss and Build Relationships
  6. 6. The 4 C’s of ParticipationContent Creation – Blogs, Videos, E-Books …Content Sharing – Twitter, SlideShare …Connections – Facebook, LinkedIn …Community Building – Facebook pages,Facebook Groups, LinkedIn Groups …
  7. 7. “POST” Planning Model ExamplePeople – Identify your Target Markets …Objectives – Select a Common GoalStrategy – The 4 C’s of ParticipationTechnology – SelectCommunication Channels POST Planning Model Credits (Forrester Research, Inc.)
  8. 8. Introduction to Social Media Communications for Job Seekers Questions &Answers
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