COTRI (COTRI China Outbound Tourism Research Institute) is the world's leading independent research institute focusing on the Chinese outbound tourism market. It has been operating since 2004, conducting market research, training, and consultancy services for organizations catering to Chinese tourists. COTRI has offices in Germany, China, and works with over 30 country partners globally. It offers various services including market analysis, data mining, consultancy, and training programs to help organizations understand and adapt to the Chinese outbound tourism market.

1. COTRI China Outbound Tourism Research Institute is the
world's leading independent research institute for
information, training, quality assessment, research, and
consultancy relating to the Chinese outbound tourism
market.
Since 2004 COTRI has been supporting local, regional,
national and international private and public tourism
service providers and retailers all over the world. COTRI‘s
head office is located in Heide/Germany, with Chinese
offices in Beijing, Shanghai and Guangzhou and COTRI
Country Partners covering more than 30 countries across
the globe.
Special ITB BERLIN 2014 OFFER:
360 Degree Chinese Outbound Market Package
Understand—Adapt—Train—Communicate
Market Analysis—report on current China Outbound
Tourism situation in region/branch
Data Mining—report on current image of product/region
in Chinese social media & published media
Consultancy—Analysis of existing or planned products
and recommendations in presentation and workshop
Training & Certification—CTW Chinese Tourist Welcome
Online Training and CTW Quality Label
COTRI Director Prof. Dr. Arlt and COTRI Country Partner Marcel
Noë (Mauritius) with participants of CTW Training (Feb. 2014)
Communicating
with
the
market—Posts
on
Sina Weibo „V“ account and Chinese language company
portrait on ChineseTouristWelcome.cn
COTRI AT ITB BERLIN 2014
ITB Congress Panel Discussion: "Data and developments of the international tourism generated in Asia
with a focus on China and other Asian BRIC countries"
Panel: Prof. Dr. Wolfgang Georg Arlt (COTRI) (Chair), Prof. Jaume Guia (INSETUR, COTRI Country Partner Spain),
Prof. Kevin Hannam (Leeds Met, UK), Mrs. Sabrina Seeler M.A. (Institute for Management and Tourism, Germany)
Wednesday 5th March 2014, 13:00 – 13:45 Hall 4.1, Regensburg Room
ITB Hospitality Day: “Quality The Chinese Way: How China´s second wave of tourists challenges hoteliers anew”
Chair: Prof. Dr. Wolfgang Georg Arlt (COTRI)
Thursday 6th March 2014, 12:15-13:15 Hall 7.1b, London Auditorium
Visit COTRI at ITB Berlin 2014
March 5-9 2014, Hall 11.1, Stand 107 Phone +49 176 6234 9838
Contact COTRI Office: Phone +49 481 8555 523, email: info@china-outbound.com
Upcoming: COTTM China Outbound Travel and Tourism Market 2014, Beijing/China April 9-11 2014
Join: COTRI & Dragon Trail Virtual China Outbound Tourism Conference—20 hours across the globe, May 19 2014
www.china-outbound.com

2. COTRI OFFERS
Market Research
Consultancy
COTRI has been conducting market research into China‘s
outbound tourism for international customers since
2004. By combining desk-top research, the content of
the extensive COTRI database, expert interviews, focus
groups, online and offline questionnaires, data mining in
China‘s social media and published media and other methods in a culture-appropriate way, meaningful results
can be achieved and can form reliable foundations for
investment and market development decisions.
The „typical“ Chinese outbound traveller exists no more, only a deep understanding of the different segments
of the Chinese tourism source market will result in successful and sustainable interaction with Chinese customers. Based on 30 years experience in China‘s tourism
development, a well-developed network of experts and
tourism industry leaders inside and outside of China,
COTRI is able to look at products, services and projects
from a Chinese traveller‘s point of view.
CTW Training Programme
Quantitative Outbound Tourism Data
Reliable quantitative data for the Chinese outbound
market is not easy to find. Chinese and destination statistics almost never match, averages hide substantive
differences existing between regional, sectoral and
socio-demographic market segments. In close cooperation with research institutions around the world, COTRI
offers data series which provide the best available numbers for destinations, branches of tourism, leisure and
retail industry and selected target groups in standardised or customised form.
The first stage of the CTW programme is the Chinese Tourist
Welcome Training Programme,
which provides individuals deep
insights into the development of
China’s outbound tourism and the
expectations and needs of Chinese outbound travellers
both through online and face-to-face training courses.
Successful participants can gain certification as Chinese
Tourist Welcome Quality Host.
CTW Destination Label
CTW Quality Label
The second stage of the CTW programme enables companies and
organisations to analyse services
with regard to their suitability for
Chinese travellers and to develop
an action plan for improvement. Successful applicants
receive the Chinese Tourist Welcome Quality Label.
The third stage of the CTW programme puts a whole city or region on
the world map as a place that welcomes Chinese tourists. Marketing Organisations of destinations which
are home to CTW Quality Label service providers can
apply for the Chinese Tourist Welcome Destination
Label.
C.O.M.I.
ChinaTourismFacts.com
China Outbound Market
Intelligence (C.O.M.I.) provides in-depth market intelligence, insights and background information about
current and future developments of the Chinese outbound tourism market. C.O.M.I. includes both quantitative and qualitative analyses and forecasts. C.O.M.I. is
published quarterly in electronic format. Each issue also
features the latest China Outbound Tourism Index
numbers, provided by the members of the COTRI China
Outbound Tourism Experts Panel.
COTRI is offering the first online library on information
about tourism in, to and from China. More than 1,000
scientific papers, press articles, statistics, presentations,
databases and other information sources are available
for download and study at ChinaTourismFacts.com.
Covered are Chinese outbound, inbound and domestic
tourism as well as China’s tourism industry, tourism policies and insights into the Chinese society and culture.
New content is constantly
being added.
For more information, please contact COTRI at desk4@china-outbound.com.
www.china-outbound.com

3. SELECTED COTRI CUSTOMERS
WHAT THEY SAY...
C.O.M.I. is fabulous, the forecasts
were there [...]. Impressive, you see a
lot in the press, but that is not very
substantial, C.O.M.I. is a one stop
venue for China information.
Alastair Morrison,
CEO at Belle Tourism International
COTRI has provided Mercedes-Benz
Travel with invaluable services based on
focused research, profound analysis and
implementation-orientated
recommendations, helping us to develop
our offer for the Chinese outbound
tourism market.
Thomas Eisenbarth, Mercedes-Benz Travel
COTRI IN THE PRESS
Prof. Dr. Arlt‘s Forbes Blog on Chinese International Tourism at
http://www.forbes.com/sites/profdrwolfganggarlt/
www.china-outbound.com
Taking the CTW course
has opened my mind and I
feel I’ve achieved a better
understanding of the
Chinese travelers now!”
Mark Perana – West Coast Surf
school, New Zealand

4. COTRI AROUND THE WORLD
CONTACTS
COTRI Headquarter Germany
Prof. Dr. Wolfgang Georg Arlt
Director
Fritz-Thiedemann-Ring 20
25746 Heide
Germany
Phone +49 481 85 55 523
Email info@china-outbound.com
COTRI Office Shanghai
COTRI Headquarter Beijing
Mrs. Johanna Vos
Head of China Office
Suite 412 Lido Office Tower Bld.
6 Jiangtai Rd., Chaoyang
Beijing 100004 / P.R. of China
Phone +86 158 111 95034
Email vos@china-outbound.com
Suite 1512 Shui On Plaza
333 Huaihai Rd.
Shanghai 20002
COTRI Office Guangzhou
Suite 2412 South Tower
World Trade Center
371-375 Huanshi East Rd.
Guangzhou 510095
COTRI COUNTRY PARTNERS
Amplify Me:
andrea@amplifyme.com.au
JiN Journeys Peru:
awirz@jinperu.com
AMSTAR:
ctrainer@amstarmexico.com
Marlin Productions:
marcellindsay@yahoo.fr
Binti Safaris:
margaret@bintisafaris.com
PLAN IT AZ:
chinaconsult@planitaz.com
PLAN IT AZ
Riordan‘s Travel:
Jim.Deegan@ul.ie
Capela Training:
gary.grieve@capelatraining.com
Rossetto Solutions:
arossetto@chinitalia.com
CEATM:
info@ceatm.org
Strathearn Green:
mark.gaffney@strathearngreen.com
Digital Innovation Asia:
diasiatourism@yahoo.com
HoteliTour:
claude@claudebenard.com
ToolBox:
office@toolboxtravel.fi
Insetur:
jaume.guia@udg.edu
Vation Ltd:
zane@vation.co.nz
www.china-outbound.com