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How the Western World perceives China
How the Western World perceives China
How the Western World perceives China
How the Western World perceives China
How the Western World perceives China
How the Western World perceives China
How the Western World perceives China
How the Western World perceives China
How the Western World perceives China
How the Western World perceives China
How the Western World perceives China
How the Western World perceives China
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How the Western World perceives China

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Conference by COTRI's general manager Berenice Aceves, about how Westerners perceive the Chinese world in the CIBTM Fair in Beijing in 2009.

Conference by COTRI's general manager Berenice Aceves, about how Westerners perceive the Chinese world in the CIBTM Fair in Beijing in 2009.

Published in: Business, Travel
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  • 1. MBA, Berenice Aceves COTRI China Outbound Tourism Research Institute The Perception of Chinese in the World CIBTM 09 China Incentive, Business Travel & Meetings Exhibition Beijing, China September, 9 th , 2009
  • 2. How the world sees China?
  • 3. <ul><li>What do we admire from China? </li></ul><ul><li>China’s economic miracle </li></ul><ul><li>Summer 2008 Olympic Games </li></ul><ul><li>Space program </li></ul><ul><li>Old Chinese culture (medicine, </li></ul><ul><li>philosophy, arts) </li></ul>
  • 4. <ul><li>On the other hand, what make us feel anxious about China? </li></ul><ul><li>Competitors </li></ul><ul><li>Source of health danger </li></ul><ul><li>Growth of nationalism </li></ul>
  • 5. How the world sees Chinese tourists?
  • 6. Craving for a promising source, even in current economic crisis Outbound 2008: 46 million trips 90% inside Asia 10% (app. 4.5 million) outside Asia Jan – June 2009: 22.5 million
  • 7. What perceptions make tourism employees and local inhabitant not always happy with Chinese tourists? <ul><li>Chinese visitors are so rude! </li></ul><ul><li>Europe: 10 countries in 12 days? </li></ul><ul><li>They don’t want to visit unknown, special places in a destination. Just famous highlights and crowded tourism attractions </li></ul>
  • 8. <ul><li>Photography addicts </li></ul><ul><li>Why do they want to visit </li></ul><ul><li>Chinatown? </li></ul><ul><li>They are always comparing. </li></ul><ul><li>Why they like to include </li></ul><ul><li>shopping as </li></ul><ul><li>an item of the itinerary? </li></ul>
  • 9. Future Strategies
  • 10. <ul><li>Strategy for destinations </li></ul><ul><li>Strategy for Chinese tourism industry </li></ul><ul><li>Strategy for Chinese government </li></ul>
  • 11. Thank you for your attention! www.china-outbound.com
  • 12. Contact information <ul><li>Address........................ C hina O utbound T ourism R esearch I nstitute (COTRI) </li></ul><ul><ul><ul><ul><ul><li>Fritz-Thiedemann-Ring 20 </li></ul></ul></ul></ul></ul><ul><ul><ul><ul><ul><li>25746 Heide/Holstein </li></ul></ul></ul></ul></ul><ul><ul><ul><ul><ul><li>Germany </li></ul></ul></ul></ul></ul><ul><li>Phone ………………… +49 (0) 481 / 85 55 - 523 </li></ul><ul><li>Fax…………………….. +49 (0) 481 / 85 55 - 121 </li></ul><ul><li>Email…………………… [email_address] </li></ul><ul><li>Internet………………… www.china-outbound.com </li></ul><ul><ul><ul><li>www.win-chinese-tourists.com </li></ul></ul></ul>

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