How the Western World perceives China

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Conference by COTRI's general manager Berenice Aceves, about how Westerners perceive the Chinese world in the CIBTM Fair in Beijing in 2009.

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How the Western World perceives China

  1. 1. MBA, Berenice Aceves COTRI China Outbound Tourism Research Institute The Perception of Chinese in the World CIBTM 09 China Incentive, Business Travel & Meetings Exhibition Beijing, China September, 9 th , 2009
  2. 2. How the world sees China?
  3. 3. <ul><li>What do we admire from China? </li></ul><ul><li>China’s economic miracle </li></ul><ul><li>Summer 2008 Olympic Games </li></ul><ul><li>Space program </li></ul><ul><li>Old Chinese culture (medicine, </li></ul><ul><li>philosophy, arts) </li></ul>
  4. 4. <ul><li>On the other hand, what make us feel anxious about China? </li></ul><ul><li>Competitors </li></ul><ul><li>Source of health danger </li></ul><ul><li>Growth of nationalism </li></ul>
  5. 5. How the world sees Chinese tourists?
  6. 6. Craving for a promising source, even in current economic crisis Outbound 2008: 46 million trips 90% inside Asia 10% (app. 4.5 million) outside Asia Jan – June 2009: 22.5 million
  7. 7. What perceptions make tourism employees and local inhabitant not always happy with Chinese tourists? <ul><li>Chinese visitors are so rude! </li></ul><ul><li>Europe: 10 countries in 12 days? </li></ul><ul><li>They don’t want to visit unknown, special places in a destination. Just famous highlights and crowded tourism attractions </li></ul>
  8. 8. <ul><li>Photography addicts </li></ul><ul><li>Why do they want to visit </li></ul><ul><li>Chinatown? </li></ul><ul><li>They are always comparing. </li></ul><ul><li>Why they like to include </li></ul><ul><li>shopping as </li></ul><ul><li>an item of the itinerary? </li></ul>
  9. 9. Future Strategies
  10. 10. <ul><li>Strategy for destinations </li></ul><ul><li>Strategy for Chinese tourism industry </li></ul><ul><li>Strategy for Chinese government </li></ul>
  11. 11. Thank you for your attention! www.china-outbound.com
  12. 12. Contact information <ul><li>Address........................ C hina O utbound T ourism R esearch I nstitute (COTRI) </li></ul><ul><ul><ul><ul><ul><li>Fritz-Thiedemann-Ring 20 </li></ul></ul></ul></ul></ul><ul><ul><ul><ul><ul><li>25746 Heide/Holstein </li></ul></ul></ul></ul></ul><ul><ul><ul><ul><ul><li>Germany </li></ul></ul></ul></ul></ul><ul><li>Phone ………………… +49 (0) 481 / 85 55 - 523 </li></ul><ul><li>Fax…………………….. +49 (0) 481 / 85 55 - 121 </li></ul><ul><li>Email…………………… [email_address] </li></ul><ul><li>Internet………………… www.china-outbound.com </li></ul><ul><ul><ul><li>www.win-chinese-tourists.com </li></ul></ul></ul>

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