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  • 1. China Outbound Tourism Research Institute * Established in 2004 *COTRI is the worlds leading independent research institutefor information, training, quality assessment, research, andconsulting relating to the Chinese outbound tourism market.COTRI supports private and public tourism service providersall over the world. www.china-outbound.com
  • 2. Training & QualityInformation Consulting Success in the Chinese tourism source market www.china-outbound.com
  • 3. Training and Quality Chinese Tourists Welcoming City Label Chinese Tourists Welcoming Quality Label Chinese Tourists Welcoming Training Programme Are You Ready For Chinese International Travellers?CTW Chinese Tourists Welcoming www.china-outbound.com
  • 4. Information Current • COTRI Yearbook 2012 • Recommended Chinese Tour Operators 2012 (in press) Books • Green Book of Chinas Tourism 2011 • www.China-Outbound.com Websites • www.ChineseTouristsWelcoming.cn • www.ChinaTravelTrends.com • www.COTAcademy.comBackground • ChinaTourismFacts.cominformation • ChinaTourismCompass (starting 2013) www.china-outbound.com
  • 5. Consulting • Online and offline customised interviews and Market Research questionnaires • Dedicated Focus groupsProduct Development, • Market segment specific product development • Adaptation of existing products to Chinese customer Adaptation and demands and expectations Marketing • Online and offline media Marketing plan development • Short term and long term support to individual Coaching companies, organisations and cooperation networks www.china-outbound.com
  • 6. COTRI China Outbound Tourism Research Institute is the worlds leading independent research institute for information, training, quality assessment, research, and consulting relating to the Chinese outbound tourism market.Established: 2004Director: Prof. Dr. Wolfgang Georg ArltHeadquarter: Heide/GermanyChina office: BeijingCOTRI Headquarter Germany COTRI China OfficeFritz-Thiedemann Ring 20 101/2B Gui Gu Liang Cheng25746 Heide, Germany 1 Nong Da Nan RdFax +49 481 8555 121 Beijing 100084, P.R. of ChinaPhone +49 481 8555 523 Phone +86 13 4260 36722info@china-outbound.com china@china-outbound.com www.china-outbound.com

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