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Cleveland Avenue Bus Rapid Transit Public Meeting - July 15, 2014
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Cleveland Avenue Bus Rapid Transit Public Meeting - July 15, 2014


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COTA is conducting preliminary design, engineering and environmental clearance for the Cleveland Avenue Bus Rapid Transit (BRT) Project. The proposed service will transport riders between downtown …

COTA is conducting preliminary design, engineering and environmental clearance for the Cleveland Avenue Bus Rapid Transit (BRT) Project. The proposed service will transport riders between downtown Columbus and Polaris Parkway/Africa Road, connect with existing bus routes, and include new stations. COTA is creating a unique identity for the proposed BRT/Enhanced Bus Service for Cleveland Avenue.

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  • Talking points.

    Ground Rules:
    Please silence cell phones
    Be considerate of meeting attendees and COTA staff
    When it is your turn to make comment and ask question, remain seated and we will call upon you
    Limit questions to two minutes per person
    Encourage completion of comment cards
    Only taking comments about the BRT project
    Other service-related questions can be submitted online, calling 228-1776, or filling out a general comment form
  • Talking points: Walk through history
  • Briefly touch on ROW takes and that this is a challenge for the project. Working on reducing number of ROW takes. Cost is expected to go up due to additional bus, PE results, and inflation (1 extra year out)
  • Talking Points: Describe difference between the various types of stations before going into table
  • Talking points: Here is a snapshot of all the materials we’ve created and promotion we’ve done to date.

    Creation of:
    Project specific webpage
    Project fact sheet
    Project email address

    Promotion results:
    Social media posts are on both Facebook and Twitter – resulting in shared posts and much discussions
    Commuter bulletins (390 COTA buses & paratransit vehicles)
    Successful media relations, resulting in local coverage

    Public meeting #3 = Mid-October
    Project Update
    Next steps
    Reveal new brand
  • Talking Points:

    Target Audiences:
    Community currently using the existing transit service
    Potential passengers
    Communities living along the corridor
    General voting public of Columbus
  • Talking points:

    Same survey questions as Working Groups received (below) should be asked at this point. Refer to the question on mounted large boards to solicit feedback from the public during meeting.


    As COTA continues to conduct preliminary design, engineering and environmental clearance of the proposed Cleveland Avenue Bus Rapid Transit (BRT)/Enhanced Bus Service Project, we are engaged in the development of a unique branding identity for this project and potential future BRT lines. For this first BRT line, service will operate in mixed traffic between Downtown Columbus and Polaris Parkway/Africa Road, stopping at 62 designated stations in both directions along the way. The new line will complement Line 1 Cleveland Local, COTA’s second busiest line. The BRT will connect with existing bus routes and service will operate seven days a week. In addition, the new service will increase efficiency by approximately 21% savings in travel time. This short survey will assist COTA in identifying a BRT brand identity for both the current BRT study corridor as well as a future BRT network.

    How well does each proposed logo option below represent the new bus service? Option 1: Very representative | Somewhat representative | Not very representative | Not at all representative Option 2: Very representative | Somewhat representative | Not very representative | Not at all representative Option 3: Very representative | Somewhat representative | Not very representative | Not at all representative

    Which attribute best describes each of the proposed logo options? Option 1: Speed | Safety | Reliability | Innovation | Ease of Use Option 2: Speed | Safety | Reliability | Innovation | Ease of Use Option 3: Speed | Safety | Reliability | Innovation | Ease of Use

    Which proposed logo option do you think would have the greatest meaning with current and/or new riders? Why? Option 1 Option 2 Option 3

    Which proposed logo option do you think better reflects the community along Cleveland Avenue corridor? Why? Option 1 Option 2 Option 3

    Are there any other comments you would like to share?

  • Transcript

    • 1. Public Open House Columbus Baptist Temple Church July 15, 2014 | 5:30 - 7:00 p.m.
    • 2. 2 Agenda 1. Project History 2. Project Key Elements 3. Corridor Mode Comparison 4. Project Benefits 5. Capital Cost Estimate 6. Project Development Progress 7. BRT Demonstration Video 8. BRT Transit Center Concepts 9. BRT Station Amenities 10. BRT Station Conceptual Designs 11. Public Arts Program 12. Public Involvement Activities 13. BRT Brand Activities 14. Brand & Creative Strategies 15. Potential BRT Identity 16. Project Timeline & Next Steps 17. Get Involved
    • 3. 3 Project History
    • 4. 4 Project Key Elements  Bus Rapid Transit (to SR-161) • Stations (25 northbound; 24 southbound) • Frequency (10 min. peak; 15 min. off-peak) • Service span (16 hrs. Mon.-Sat.; 14 hrs. Sun.)  Enhanced (north of SR-161) • Local service stops (7 northbound & 6 southbound) • Upgrade in local bus service (operating within existing traffic lanes along corridor)  Estimated travel time (one-way) • 21% travel time savings • 35-39 min. to SR-161 & 48-56 min. to Polaris/Africa Rd.  Local Line 1 continues to operate  Serves all stops  30-minute frequency
    • 5. 5 Corridor Mode Comparison  .20 miles (Downtown)  .43 miles (Columbus State to Northern Lights)  .58 miles (Northern Lights to SR 161)  .75 miles (SR 161 to Africa Road) Average BRT Stop Distances
    • 6. 6 Project Benefits
    • 7. 7 Capital Cost Estimate  30% design level capital costs are currently being developed  Major capital components include: • 14 new 40’ CNG buses • 62 BRT stations (including branded markers) • Northern Lights area Park & Ride/transit center • Cleveland Avenue & SR-161 area transit center • Milling/paving of Cleveland Avenue between Westerville Road and SR-161 • Right-of-way takes/easements (27 identified at 30% design)  Proposed funding • Federal – 80% • COTA Local – 20%  Capital costs will be revised at 60% design stage for FTA application submittal in September
    • 8. 8 Project Development Progress  Preliminary Engineering • Corridor preliminary plans – Complete • Conceptual station designs – Complete • 30% corridor/station designs – Complete • 60% corridor/station designs – August - October • FTA submittal – September  National Environmental Policy Act (NEPA) process • Draft NEPA (Section 106 and Documented Categorical Exclusion) – Submitted  Public Involvement Plan • Working group coordination & public engagement – Ongoing • Property owner engagement – Ongoing • Brand development & approval – Early August
    • 9. 9 BRT Demonstration Video Updated video will be inserted in final PPT
    • 10. 10 Northern Lights Transit Center Concept
    • 11. 11 Northern Lights Transit Center Concept
    • 12. 12 Meijer/Northland Plaza
    • 13. 13 Meijer/Northland Plaza
    • 14. 14 BRT Station Amenities  Note: Amenities may be provided at locations depending on land availability and demand
    • 15. 15 BRT Station Conceptual Designs
    • 16. 16 BRT Station Conceptual Designs
    • 17. 17 BRT Station Conceptual Designs
    • 18. 18 BRT Station Conceptual Designs
    • 19. 19 BRT Station Conceptual Designs
    • 20. 20 BRT Station Conceptual Designs
    • 21. 21 Public Art for TriMet’s Max Green Line in Portland, OR COTA will include a Public Arts Program within the new BRT stations and will seek public assistance in its development, including:  Establishing potential themes and guidelines  Identifying potential locations along the corridor Public Arts Program Public Art at CTA Stations in Chicago, IL
    • 22. 22 Public Involvement Activities  Notifications mailed to over 2,300 property owners & stakeholders  Flyers and commuter bulletins posted along corridor  E-blast notifications, news releases and social media posts  General public and corridor-specific meetings (February & April)  Stakeholder, Advisory and Technical Working Groups meetings  Meetings with impacted property owners to discuss proposed station locations & transit centers at Columbus Square & Northern Lights
    • 23. 23 BRT Brand Activities COTA has continued to inform and engage the public to develop a unique BRT identity that will be carried forward into future service of the Cleveland Avenue corridor as well as other potential corridors.  February: Market research (internal/external focus groups, stakeholder & public meetings)  March: Development of brand & creative strategies  April-May: Development of brand name options & internal discussion  June: Survey of brand name options (via Working Groups)  July: Creation and survey of brand concepts (Working Groups, public meetings; Downtown Planning Commission)  August: Finalize new BRT brand  October: Reveal & promote new BRT brand
    • 24. 24 Brand & Creative Strategies  Safety  Dependability  Service to others  Common good Brand Purpose:  Build a more cohesive community by helping people achieve more in their daily lives. Brand Positioning:  Life driver Brand Promise:  We make it easier and more convenient to get where you need to go. What We Want People To Think:  Cleveland Avenue BRT makes my life easier.  Diversity  Respect  Caring Creative Objectives:  Generate ridership & foster greater economic development along corridor  Raise awareness by building a strong, distinctive brand for Cleveland Avenue BRT and execute brand through various ways VALUE S
    • 25. 25 Potential BRT Brand Option 1: Proposed design options under consideration Option 2: Option 3:
    • 26. 26 Project Timeline & Next Steps Next Steps:  Finalize new BRT brand (August 2014)  Complete preliminary design up to 60% (September 2014)  Submit application to FTA (September 2014)  General public meeting #3 (October 2014)  FTA New Starts Annual Report (February 2015)
    • 27. 27 Get Involved For more project information:  Visit  Email  Call (614) 228-1776 or TTY/TTD (614) 275-5878 Sign up to receive all project notices via email or direct mail. Project materials can be produced in Spanish or Somali upon request. Stay Connected With COTA! COTABus | @COTABus
    • 28. Questions or Comments? We want to know what you think! 28