WG Time_SBC_Hanold_5.11.11

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WG Time_SBC_Hanold_5.11.11

  1. 1. Nudge: Improving Decisions about Health, Wealth and Happiness <br />Authors: Richard H. Thaler and Cass R Sunstein<br />Review by : Mitzi Hanold<br />
  2. 2. Authors’ Perspective<br />Small changes in the context surrounding decision making can have a large effect on people’s behaviors.<br />The book encourages “Choice Architecture” that is taking responsibility for and organizing choices in a way which moves people towards the best option, while also preserving their freedom of choice.<br />
  3. 3. Choices that need nudges<br />Behaviors / choices that test your capacity for self control – that is they have delayed benefits or consequences<br />Pie in the lobby<br />Flossing / dieting <br />Difficult or infrequent choices<br />Mortgage / marriage partner<br />Behaviors that have little feedback built into the choices.<br />Imagine golfing – with no feedback<br />
  4. 4. Applications to our work…<br />The way we discuss items may change the answers that we get.<br />Use verification questions to increase felt “negative impact” of not following the prescribed practices. <br />People roughly hate losses twice as much as they like gains.<br />Losing your CORE pen makes you twice as angry as the joy you had of receiving it.<br />Don’t emphasize what can be gained by the new health behavior, but what might be lost if the new behavior is not attained.<br />
  5. 5. Applications to our work…<br />In order to convince people to try a new behavior, focus on the positive results of those who have already tried it.<br />Of the 100 people who had this operation, 90 are alive today.<br />Of the 100 people who had this operation, 10 are dead today.<br />Which one of these sentences would reassure you?<br />Using small signs/symbols to nudge people out of automatic pilot. <br />Smiley faces on energy bills<br />Fly on the urinal<br />
  6. 6. Applications to our work…<br />A good nudge is to inform people what others people are doing (if they are doing the correct behavior).<br />Nine out of ten people in this room will sign up to give a SBC book review this year.<br />Nine out of ten people in this room will come to the SBC monthly phone calls. <br />The mere measurement of a behavior can nudge towards change. Priming them after they agree makes the nudge stronger.<br />Persuasive educational messages = 3% of students going to the HC.<br />Giving the same lecture with a map = 28%. <br />Asking when and how = increased the health seeking behavior by nine times. <br />
  7. 7. http://nudges.org<br />
  8. 8. Stickk.com (commitments)<br />

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