How to use antitrust law (Competition law) to protect the luxury supply chain ?
Competition law is very involved in each stage of the supply chain – and particularly in luxury industry.
Extract of a more global presentation « Towards the Pursuit of Optimal Legal protection of the Integrity of Selective Distribution Networks in the Luxury Brands Sector (Trademark & competition law)» during the Second International Workshop on Luxury Retail, Operations and Supply Chain Management in Milano (November 2013)
4. Extract of the intervention
(...)
For
lawyers,
the
role
of
supply
chain
in
the
luxury
industry
is
to
create
op2mal
condi2ons
that
will
allow
the
company
to
build
a
strong
brand
AND
to
transform
gradually
the
brand
as
a
"legend"
and
thus
bring
the
company
well
above
of
its
compe2tors.
In
the
field
of
Luxury,
…Supply
Chain
has
then
a
fundamental
role
!
For
lawyers,
there
are
two
main
types
of
supply
chain
strategy
:
Lean
and
Agile
-‐
Lean
means
…“Eliminate
waste
and
reduce
costs”
-‐
Agile
means
…“Quality,
speed,
responsiveness
and
flexibility”
It
is
well
understood
that
this
latest
strategy
had
been
adopted
long
2me
ago
by
the
luxury
industry
!
(…)