Corporate Brand Royalty Rates and Deals

1,737 views
1,633 views

Published on

Published in: Business
0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total views
1,737
On SlideShare
0
From Embeds
0
Number of Embeds
1
Actions
Shares
0
Downloads
26
Comments
0
Likes
0
Embeds 0
No embeds

No notes for slide

Corporate Brand Royalty Rates and Deals

  1. 1. Corporate Brand Royalty Rates and Deals Presented by: Weston Anson CONSOR Intellectual Asset Management 800.454.9091 www.consor.com LIMA Annual Licensing Show Las Vegas, Nevada June 2, 2009
  2. 2. Categories are Changing and Dropping Gifts / novelties ( - 20%) Apparel ( - 27%) Housewares / furnishings ( - 17%) Publishing / stationary ( - 18%) Overall ( - 12%)
  3. 3. Core Issues Deteriorating economic conditions Retail turmoil and consolidation Consumer indifference WalMart-ism Manufacturer consolidation Shifting social values Quicker cycles, shorter lines House brands and other constraints Private label / store label growth
  4. 4. New Issue: Bankruptcy Mervyns Goody’s Gottschalk KB Toys Circuit City Linens ‘N Things Fortunoff
  5. 5. Financial Issues Lower RRs Smaller guarantees Less upfront More renegotiations Much wider range of RRs (TMs = 2-12%) More flexibility in marketing contributions Shorter term
  6. 6. Product Opportunities Food Other consumables Services Video / telecom / devices Home care products
  7. 7. Distribution Opportunities E-commerce TV direct Mobile telecom Restaurants Direct to retail Multilevel marketing
  8. 8. E-Commerce Opportunities Coca-Cola Budweiser NASCAR MLB New business models (e.g. Sure Source)
  9. 9. Brand Valhalla Elevator Chesterfield Escalator Blatz Cellophane Oldsmobile Aspirin Pan Am

×