Patent Oppositions in the  European Patent Office Darrin Shaya, Black & Decker 10 November 2009
Oppositions – enhance competitive position Strategy Offensive Defensive Remove Obstacles Increase cost base Customer/licen...
Oppositions – enhance competitive position Prior Art  collation /  management IP budget  allocation Competitor  Watch Foru...
Oppositions – enhance competitive position Lose  Faith  in IP? Glass  Houses  & Stones Time & Resources Exhaust Defences /...
Oppositions – enhance competitive position Costs National Proceedings Vs Opposition Use weapons or keep in reserve Time  s...
Oppositions – enhance competitive position <ul><li>Real examples: </li></ul><ul><li>Global competitor A  </li></ul><ul><li...
Oppositions – enhance competitive position <ul><li>Competitor B </li></ul><ul><li>An acquisition target. </li></ul><ul><li...
Oppositions – enhance competitive position <ul><li>Competitor C </li></ul><ul><li>Small company poaching staff and taking ...
Oppositions – enhance competitive position <ul><li>Aware of all competitor products & pricing </li></ul><ul><li>Aware of t...
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Darrin Shaya's Presentation from the event "Stopping them from Stopping you"

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Darrin Shaya of Black and Decker Presentation from the "Stopping them from Stopping you" event 10/11/09

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Darrin Shaya's Presentation from the event "Stopping them from Stopping you"

  1. 1. Patent Oppositions in the European Patent Office Darrin Shaya, Black & Decker 10 November 2009
  2. 2. Oppositions – enhance competitive position Strategy Offensive Defensive Remove Obstacles Increase cost base Customer/licensee uncertainty Negotiation use Unsafe to sell to customer War Chest Reaction to litigation threat Delay National Proceedings (?) Negotiation use
  3. 3. Oppositions – enhance competitive position Prior Art collation / management IP budget allocation Competitor Watch Forum Shopping Tactics
  4. 4. Oppositions – enhance competitive position Lose Faith in IP? Glass Houses & Stones Time & Resources Exhaust Defences / Art Clear a Path for Competitor Risks
  5. 5. Oppositions – enhance competitive position Costs National Proceedings Vs Opposition Use weapons or keep in reserve Time scales Need to contrast
  6. 6. Oppositions – enhance competitive position <ul><li>Real examples: </li></ul><ul><li>Global competitor A </li></ul><ul><li>Escalating infringement accusations - $80m+ risk </li></ul><ul><li>Require freedom to use and removal of $ risk </li></ul><ul><li>Multi-jurisdictional litigation threatened </li></ul><ul><li>War Chest approach & oppose their other patents </li></ul><ul><li>Free X-licences </li></ul>
  7. 7. Oppositions – enhance competitive position <ul><li>Competitor B </li></ul><ul><li>An acquisition target. </li></ul><ul><li>IP valued by B at 10s of $m </li></ul><ul><li>Prior to due diligence, oppose B’s key patents </li></ul><ul><li>IP valuation significantly reduced </li></ul><ul><li>Overall purchase price reduced by $7m </li></ul><ul><li>Zero risk </li></ul>
  8. 8. Oppositions – enhance competitive position <ul><li>Competitor C </li></ul><ul><li>Small company poaching staff and taking confidential information </li></ul><ul><li>Using outside counsel for all IP </li></ul><ul><li>Oppose a raft of C’s patents </li></ul><ul><li>C’s costs ramp up </li></ul><ul><li>C in administration </li></ul>
  9. 9. Oppositions – enhance competitive position <ul><li>Aware of all competitor products & pricing </li></ul><ul><li>Aware of their patents, too ? </li></ul><ul><li>Clearance process ? </li></ul><ul><li>Competitor patents could prevent your sales, but their prices cannot </li></ul><ul><li>Oppositions complimentary to (or instead of) clearance </li></ul>

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