0
MOBILE
THE TREND AND THE DEVELOPMENT
JOHN LIN
CEO GREATER CHINA | VP EBAY Inc

JUNE 2013
eBay: Enabling Commerce

Enabled
more than

US$175B
of commerce
volume (ECV)

- US$ 97B merchant services TPV
(excluding o...
DATA
GLOBAL

LOCAL
MOBILE

3

PLATFORM
eBay Marketplace 2012 Highlight

>2
BILLION

400
MILLION
LISTINGS

112 M
ACTIVE USERS

IN 190 COUNTRIES

20%
of items are ...
Omni-channel retail : Technology has fundamentally changed the
way we shop
Promotions
& coupons

“MOBILE
IS
QUICKLY
BECOMI...
Today, mobile is a member of the family

6

Source: The Next Web. Zeldman
And the pace of adoption is accelerating like never before

Source: Comscore
7
Mobile is our new shopping companion
Use their phones while
shopping

Spend more after a
recommendation

58%
8

eBay avera...
New buying power is coming from emerging economies
where Mobile is king

10

By 2015:

91%
58%
3yrs
20%
50%
9

fastest gro...
eBay is now the global leader in m-commerce
US$BN

20.0

13.0
5.0
0.6

2.0

(forecast)

10
eBay has been leading mobile commerce revolution
CLICK & COLLECT
PAY
IN-STORE

EBAY NOW
IMAGE
SWATCH
GEO-FENCING

11

PAYP...
A few Innovative apps from ebay Inc

Gmarket

12

Auction

About
Easy payment on mobile. 2-3 clicks. 20-40% lift for sellers
CHECKOUT

13

LOGIN

REVIEW

DONE!
Omni-channel promotions to drive buyer demands
Geo Fencing
Merchandizing

14

Real Money offer

Shipment Tracking &
Notifi...
Instant Mobile Buying: First and follow-on sales

15
16
Leverage Data platform to deliver personalized experience
•
•
•

17

Personal profiles
Precision Search and Curation
Consi...
Personalized experience: My Garage

18
Personalized experience: The FEED

19
How to make great apps? Be the customer

1. Convenient Landing Page
with all key features

5. Intuitive browsing

1

2
2. ...
enabling consumers to shop anytime, anywhere
21
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M Commerce trend and development (Ebay)

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COMPUTEX TAIPEI 2013 - Mobile Commerce Industry Forum
Topic:M Commerce trend and development
Speaker:John Lin
Vice President of eBay Inc. , CEO of eBay Greater China

Published in: Technology, Business
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Transcript of "M Commerce trend and development (Ebay)"

  1. 1. MOBILE THE TREND AND THE DEVELOPMENT JOHN LIN CEO GREATER CHINA | VP EBAY Inc JUNE 2013
  2. 2. eBay: Enabling Commerce Enabled more than US$175B of commerce volume (ECV) - US$ 97B merchant services TPV (excluding on eBay TPV) - 15 years of experience - >117M active registered accounts - Available in 25 currencies - US$ 75B GMV - 115M active users - 2B items sold in 2012 - US$3.68B merchandise sales - Online platform for 200 retailers ECV: total commerce and payment volume across Marketplaces GMV, PayPal merchant services TPV, and GSI global ecommerce merchandise sales. 2
  3. 3. DATA GLOBAL LOCAL MOBILE 3 PLATFORM
  4. 4. eBay Marketplace 2012 Highlight >2 BILLION 400 MILLION LISTINGS 112 M ACTIVE USERS IN 190 COUNTRIES 20% of items are purchased by shoppers from outside their countries 4 ITEM SOLD 40 GLOBALLY SITES 25 4.3+ MILLION MILLION NEW EBAY BUYERS VIA MOBILE SELLERS FROM AROUND THE WORLD 162M eBay APP DOWNLOAD SINCE 2008
  5. 5. Omni-channel retail : Technology has fundamentally changed the way we shop Promotions & coupons “MOBILE IS QUICKLY BECOMING THE NEW Store location Mobile commerce Self-scanning & self-checkout Online world Mobile Payments Shopping lists NORMAL.” In-store research 5 Offline world Social Commerce Loyalty Source: slidesharenet
  6. 6. Today, mobile is a member of the family 6 Source: The Next Web. Zeldman
  7. 7. And the pace of adoption is accelerating like never before Source: Comscore 7
  8. 8. Mobile is our new shopping companion Use their phones while shopping Spend more after a recommendation 58% 8 eBay average purchase on a Tablet vs. PC 2x 63%
  9. 9. New buying power is coming from emerging economies where Mobile is king 10 By 2015: 91% 58% 3yrs 20% 50% 9 fastest growing countries In ecommerce of new Internet users from emerging economies of ecommerce growth from emerging economies China overtakes US as biggest online retail market Russia Hungary Italy Venezuela Mexico Already today 20% of eBay business is Cross Border Trade and growing China India Chile Argentina South Africa Source: emarketer, invesp, Boston Consulting Group Already today 50% of Asia-Pacific users access internet via a mobile device
  10. 10. eBay is now the global leader in m-commerce US$BN 20.0 13.0 5.0 0.6 2.0 (forecast) 10
  11. 11. eBay has been leading mobile commerce revolution CLICK & COLLECT PAY IN-STORE EBAY NOW IMAGE SWATCH GEO-FENCING 11 PAYPAL HERE IMAGE RECOGNITION VIRTUAL CHANGING ROOMS
  12. 12. A few Innovative apps from ebay Inc Gmarket 12 Auction About
  13. 13. Easy payment on mobile. 2-3 clicks. 20-40% lift for sellers CHECKOUT 13 LOGIN REVIEW DONE!
  14. 14. Omni-channel promotions to drive buyer demands Geo Fencing Merchandizing 14 Real Money offer Shipment Tracking & Notification Inventory aware Merchandizing
  15. 15. Instant Mobile Buying: First and follow-on sales 15
  16. 16. 16
  17. 17. Leverage Data platform to deliver personalized experience • • • 17 Personal profiles Precision Search and Curation Consistent and continuous experience as user switch devices
  18. 18. Personalized experience: My Garage 18
  19. 19. Personalized experience: The FEED 19
  20. 20. How to make great apps? Be the customer 1. Convenient Landing Page with all key features 5. Intuitive browsing 1 2 2. Great search and features (redlaser) 3. Direct access to best deals and promotions 6 6. Simple Sign-in & Sign-Up 8 3 7. Easy check-out with PayPal 5 4 4. Local experience 20 7 8. Personal (My eBay & Feed)
  21. 21. enabling consumers to shop anytime, anywhere 21
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