2014 Big_Data_Forum_Salesforce.com

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Topic:Big Data and New Customer Experience
Speaker: Daniel Chang, Senior Director, Business Development, Salesforce.com

Published in: Technology, Business
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2014 Big_Data_Forum_Salesforce.com

  1. 1. Big Data and New Customer Experience Daniel Chang, Ed.D. Sr. Director Business Development, Salesforce.com daniel.chang@salesforce.com
  2. 2. $1B investment 50M visitors per year 120,000 visitors per day 40 Square Mile Park
  3. 3. Parks PARK TICKETS Rides Restaurants StoresHotel ROOM KEYS CREDIT CARD WALLET GPS FAST PASS+
  4. 4. Parks PARK TICKETS Rides Restaurants StoresHotel ROOM KEYS CREDIT CARD WALLET GPS FAST PASS+
  5. 5. Parks PARK TICKETS Rides Restaurants StoresHotel ROOM KEYS CREDIT CARD WALLET GPS FAST PASS+ Velocity, Volume, Variety ~up to 3PB of Data ~3,000,000 of GB
  6. 6. Parks PARK TICKETS Rides Restaurants StoresHotel ROOM KEYS CREDIT CARD WALLET GPS FAST PASS+ Cloud SocialMobile Connected
  7. 7. Building Lifetime Value… Winning the Hearts and Minds of Disney Visitors Real-time, Reliable, Secure and Convenient Turning Big Data into Great Customer Experiences 1:1 Experience
  8. 8. Little Things can make a BIG difference
  9. 9. Philips Success Stories
  10. 10. 1:1 Experience [100M] Delivering 1:1 Experience at the Scale of 100M Ecosystem Helping People to Have a Much Healthier Life Style Turning Big Data into a Tool of Engagement
  11. 11. Little Things can make a BIG difference
  12. 12. Third Wave of Computing: “Internet of Things” LAN/WAN Client Server Millions SNA Mainframe Terminal Thousands LTE Cloud Cloud . Mobile . Social . Connected 50 Billion Connected “Things”
  13. 13. 1T Connected Sensors Convergence of Disruptive Technologies Social Mobile Connected Cloud 50B Connected Products 4.5B Aggregate Social Users 5B Smartphones by 2017 58% Faster Deployment
  14. 14. Behind every is a customer.thing
  15. 15. Engage Customers in an Entirely New Way Connected Customers Serve Customers Everywhere Connected Service Sell 1:1 from Anywhere Connected Sales Market 1:1 in the Digital World Connect Customers Everywhere Connected Marketing Connected Products Connected Employees
  16. 16. A Whole New Customer Experience Systems of record (Big) Data Anonymous Transactions Mass Marketing Users Systems of engagement Conversations Known Relationships 1:1 Experiences Customers Internet of Customers Internet of Things
  17. 17. Salesforce1 Platform APIs Salesforce1 App Force.com Heroku ExactTarget Fuel Sales Cloud Service Cloud Marketing Cloud AppExchange Custom Employee Apps Customer & Partner Apps Salesforce1 Platform Services Your Customers Introducing Salesforce1: A New Platform for Building Customer Apps
  18. 18. TRUST – Security and Privacy Salesforce1 Platform: Connecting Everyone and Everything Fastest Path from Idea to Next Gen Customer Apps Scalability
  19. 19. Privacy Compliant: EU Safe Harbor certified and verified by a third-party TRUSTe Certified Secure Data: Data is certified for security, availability, integrity, confidentiality and privacy Secure Information Processes: Full ISO27001 certification covers individuals, processes and policies and IT systems of both Internal Systems and the salesforce.com application Secure: Continuous third-party certification for system security using industry leading standard. Privacy Compliant: Independent verification that salesforce.com complies to German and Japanese data privacy laws Personal Data Compliance: Certified compliant EU Directive on the protection of personal data Secure Web Browsing: Certified to support SSL 128-bit VeriSign transmission level security Approved for US Government Agencies: 1st vendor certified for FedRAMP for Software-as-a- Service (SaaS) and Platform-as-a-Service (PaaS) The #1 Cloud Platform Certified for Security and Privacy
  20. 20. TRUST – Security and Privacy Salesforce1 Platform: Connecting Everyone and Everything Fastest Path from Idea to Next Gen Apps Scalability
  21. 21. The #1 Cloud Platform for Enterprise Scale uploads App Store Downloads Posts Shares Transactions Searches 1,000,000 100,000 47,000 3,600 2,000,000 685,000 Platform Transactions 60% Y/Y Growth billions/quarter Over 86B transactions /quarter Transactions Per Minute
  22. 22. TRUST – Security and Privacy Salesforce1 Platform: Connecting Everyone and Everything Fastest Path from Idea to Next Gen Apps Scalability
  23. 23. Salesforce1 Platform: Fastest Path from Idea to Next Gen App AppIdea Build App Idea Buy & Setup Hardware Install Complex Software Define User Access Build & Test Security Make It Mobile & Social Setup Reporting & Analytics Build App Legacy Platforms App 6-12 Months? Cloud Social Mobile Connected
  24. 24. Market Share#1 Leader Enterprise Application Wave for Rapid Developers Wave for Coders Wave for Application Deployment & Delivery 2,000 AppExchange Apps Apps built on the Platform 4M+ Records Stored 72B AppExchange Installs 2M 1.5B Transactions Per Day The #1 Cloud Platform by Gartner, IDC and Forrester
  25. 25. New England BioLabs Success Stories
  26. 26. 1:1 Experience Delivering 1:1 Experience to Scientists around the Globe Trends Discovering Trends and Patterns [100M] …at Geographically Dispersed Locations Ecosystem Connecting Legacy and Siloed Environment with Cloud
  27. 27. Little Things can make a BIG difference
  28. 28. It’s not about the technology. It’s about the it creates Thomas Staggs, Chairman of Walt Disney Parks and Resorts, AllThingsD D11 Conference May 29 2013
  29. 29. the Cure it discovers the Live it saves the Customer it serves It’s not about the technology. It’s about the it creates
  30. 30. Little Things can make a BIG difference
  31. 31. Little Things [ ]can make a BIG difference

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