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Reaching Out To New Zealanders
Reaching Out To New Zealanders
Reaching Out To New Zealanders
Reaching Out To New Zealanders
Reaching Out To New Zealanders
Reaching Out To New Zealanders
Reaching Out To New Zealanders
Reaching Out To New Zealanders
Reaching Out To New Zealanders
Reaching Out To New Zealanders
Reaching Out To New Zealanders
Reaching Out To New Zealanders
Reaching Out To New Zealanders
Reaching Out To New Zealanders
Reaching Out To New Zealanders
Reaching Out To New Zealanders
Reaching Out To New Zealanders
Reaching Out To New Zealanders
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Reaching Out To New Zealanders

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A deck on how findings gleaned through working on a wiki (http://comm215.wetpaint.com/page/New+Zealand) about digital media in New Zealand can help organisations, even those from other countries, …

A deck on how findings gleaned through working on a wiki (http://comm215.wetpaint.com/page/New+Zealand) about digital media in New Zealand can help organisations, even those from other countries, effectively communicate with their target audiences in New Zealand

A copy of the deck accompanied by an aural presentation can be found at http://www.youtube.com/watch?v=G7s0Fp4j-L4

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  • **I think the initial heading (traditional vs social media) is a lil incorrect. Cuz internet does not equate to social media?The Internet is rated highly as a source of information by all respondents, above all the other sources surveyed. 65% rate the Internet as important compared with 19% as not important. This places the Internet as a more important source of information than television (55%), newspapers (53%), and radio (44%). An interesting observation: the Internet rates even higher than interpersonal sources like family and friends (53%) or community services such as libraries (45%).
  • Need bob’s input on this slide
  • To gain better understanding of the media landscape in new zealand
  • Need bob’s input on this slide
  • Transcript

    1. REACHING OUT TO NEW ZEALANDERS<br />Digital Media across Asia<br />Bob Ong|Joan Low|Katherine Kee|Leong Seek Fong<br />
    2. thechallenge<br />a question:<br />how to engage<br />
    3. oneapproach<br />use traditional media<br />press<br />television<br />radio<br />
    4. sometrends<br />Source: The Internet in New Zealand 2009 Report, Institute of Culture, Discourse & Communication, AUT University<br />nz rating of information sources:<br />the internet is highly rated as an important source of information<br />
    5. sometrends<br />Source: The Internet in New Zealand 2009 Report, Institute of Culture, Discourse & Communication, AUT University<br />Age Group<br />Ethnicity<br />Income<br />Gender<br />Area<br />nz technology penetration<br />
    6. sometrends<br />behaviour of nz online users<br />Content Sharing & Uploading<br />77% Share photos<br />61% Upload photos<br />59% Share links<br />39% Share video<br />31% Upload music<br />24% Upload video<br />Blogging & Reading Blogs<br />49% Read blogs<br />17% Create blogs<br />Online Word of Mouth<br />64% Read consumer reviews<br />55% Rate something<br />31% Submit reviews<br />Social Networking<br />62% Browse profiles<br />45% Create profiles<br />48% Join friend finder sites<br />
    7. sometrends<br />Source: Experian Hitwise, Facebook Driving Industry Growth, http://weblogs.hitwise.com/alan-long/2009/12/facebook_driving_the_industry_1.html<br />nz growth in social media<br />
    8. analternativeapproach<br />use social media<br />social networking sites<br />microblogs<br />
    9. analternativeapproach<br />use social media<br />blogs<br />forums<br />
    10. impactonsociety<br /> case study of thenew zealand internet black out:<br />social movement to protest unfair law amendment<br />encouraged people to blacken profile photos<br />amendment was abolished in the end<br />
    11. impactongovernment<br /> case study of thefamilies commission:<br />started a forum called the couch<br />enables it to get feedback on family policies<br />fosters collaboration<br />
    12. impactonbusiness<br /> case study of giapo:<br />gelato shop in Auckland<br />used a corporate blog, youtube, facebook, and twitter<br />gained many fans and followers even before brick-and-mortar opening<br />
    13. ourinterviewees<br />simon young:<br />social media consultant<br />blogger<br />jack yan:<br />mayoral candidate<br />media mogul<br />
    14. gainedinsights<br />from simon young:<br />traditional media and social media are complementary<br />traditional media provides possibly biased views<br />social media provides additional perspectives<br />
    15. gainedinsights<br />from jack yan:<br />nz businesses embrace media democratisation<br />government bodies accept social media but individual politicians fear it<br />nz government users worry about being too casual and transparent<br />
    16. ourevaluation<br />new zealand’ssocial media landscape:<br />highly self-governing<br />very community-based <br />embraced by the government<br />
    17. ourevaluation<br />new zealand’ssocial media landscape:<br />conducive<br />engaging<br />vocal<br />
    18. quickguide<br />how to engage:<br />use the right social media channels<br />be prudently transparent<br />complement with traditional media where appropriate<br />

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