Reaching Out To New Zealanders

  • 466 views
Uploaded on

A deck on how findings gleaned through working on a wiki (http://comm215.wetpaint.com/page/New+Zealand) about digital media in New Zealand can help organisations, even those from other countries, …

A deck on how findings gleaned through working on a wiki (http://comm215.wetpaint.com/page/New+Zealand) about digital media in New Zealand can help organisations, even those from other countries, effectively communicate with their target audiences in New Zealand

A copy of the deck accompanied by an aural presentation can be found at http://www.youtube.com/watch?v=G7s0Fp4j-L4

  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
    Be the first to comment
    Be the first to like this
No Downloads

Views

Total Views
466
On Slideshare
0
From Embeds
0
Number of Embeds
0

Actions

Shares
Downloads
2
Comments
0
Likes
0

Embeds 0

No embeds

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
    No notes for slide
  • **I think the initial heading (traditional vs social media) is a lil incorrect. Cuz internet does not equate to social media?The Internet is rated highly as a source of information by all respondents, above all the other sources surveyed. 65% rate the Internet as important compared with 19% as not important. This places the Internet as a more important source of information than television (55%), newspapers (53%), and radio (44%). An interesting observation: the Internet rates even higher than interpersonal sources like family and friends (53%) or community services such as libraries (45%).
  • Need bob’s input on this slide
  • To gain better understanding of the media landscape in new zealand
  • Need bob’s input on this slide

Transcript

  • 1. REACHING OUT TO NEW ZEALANDERS
    Digital Media across Asia
    Bob Ong|Joan Low|Katherine Kee|Leong Seek Fong
  • 2. thechallenge
    a question:
    how to engage
  • 3. oneapproach
    use traditional media
    press
    television
    radio
  • 4. sometrends
    Source: The Internet in New Zealand 2009 Report, Institute of Culture, Discourse & Communication, AUT University
    nz rating of information sources:
    the internet is highly rated as an important source of information
  • 5. sometrends
    Source: The Internet in New Zealand 2009 Report, Institute of Culture, Discourse & Communication, AUT University
    Age Group
    Ethnicity
    Income
    Gender
    Area
    nz technology penetration
  • 6. sometrends
    behaviour of nz online users
    Content Sharing & Uploading
    77% Share photos
    61% Upload photos
    59% Share links
    39% Share video
    31% Upload music
    24% Upload video
    Blogging & Reading Blogs
    49% Read blogs
    17% Create blogs
    Online Word of Mouth
    64% Read consumer reviews
    55% Rate something
    31% Submit reviews
    Social Networking
    62% Browse profiles
    45% Create profiles
    48% Join friend finder sites
  • 7. sometrends
    Source: Experian Hitwise, Facebook Driving Industry Growth, http://weblogs.hitwise.com/alan-long/2009/12/facebook_driving_the_industry_1.html
    nz growth in social media
  • 8. analternativeapproach
    use social media
    social networking sites
    microblogs
  • 9. analternativeapproach
    use social media
    blogs
    forums
  • 10. impactonsociety
    case study of thenew zealand internet black out:
    social movement to protest unfair law amendment
    encouraged people to blacken profile photos
    amendment was abolished in the end
  • 11. impactongovernment
    case study of thefamilies commission:
    started a forum called the couch
    enables it to get feedback on family policies
    fosters collaboration
  • 12. impactonbusiness
    case study of giapo:
    gelato shop in Auckland
    used a corporate blog, youtube, facebook, and twitter
    gained many fans and followers even before brick-and-mortar opening
  • 13. ourinterviewees
    simon young:
    social media consultant
    blogger
    jack yan:
    mayoral candidate
    media mogul
  • 14. gainedinsights
    from simon young:
    traditional media and social media are complementary
    traditional media provides possibly biased views
    social media provides additional perspectives
  • 15. gainedinsights
    from jack yan:
    nz businesses embrace media democratisation
    government bodies accept social media but individual politicians fear it
    nz government users worry about being too casual and transparent
  • 16. ourevaluation
    new zealand’ssocial media landscape:
    highly self-governing
    very community-based
    embraced by the government
  • 17. ourevaluation
    new zealand’ssocial media landscape:
    conducive
    engaging
    vocal
  • 18. quickguide
    how to engage:
    use the right social media channels
    be prudently transparent
    complement with traditional media where appropriate