Reaching Out To New Zealanders
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Reaching Out To New Zealanders

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A deck on how findings gleaned through working on a wiki (http://comm215.wetpaint.com/page/New+Zealand) about digital media in New Zealand can help organisations, even those from other countries, ...

A deck on how findings gleaned through working on a wiki (http://comm215.wetpaint.com/page/New+Zealand) about digital media in New Zealand can help organisations, even those from other countries, effectively communicate with their target audiences in New Zealand

A copy of the deck accompanied by an aural presentation can be found at http://www.youtube.com/watch?v=G7s0Fp4j-L4

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  • **I think the initial heading (traditional vs social media) is a lil incorrect. Cuz internet does not equate to social media?The Internet is rated highly as a source of information by all respondents, above all the other sources surveyed. 65% rate the Internet as important compared with 19% as not important. This places the Internet as a more important source of information than television (55%), newspapers (53%), and radio (44%). An interesting observation: the Internet rates even higher than interpersonal sources like family and friends (53%) or community services such as libraries (45%).
  • Need bob’s input on this slide
  • To gain better understanding of the media landscape in new zealand
  • Need bob’s input on this slide

Reaching Out To New Zealanders Reaching Out To New Zealanders Presentation Transcript

  • REACHING OUT TO NEW ZEALANDERS
    Digital Media across Asia
    Bob Ong|Joan Low|Katherine Kee|Leong Seek Fong
  • thechallenge
    a question:
    how to engage
  • oneapproach
    use traditional media
    press
    television
    radio
  • sometrends
    Source: The Internet in New Zealand 2009 Report, Institute of Culture, Discourse & Communication, AUT University
    nz rating of information sources:
    the internet is highly rated as an important source of information
  • sometrends
    Source: The Internet in New Zealand 2009 Report, Institute of Culture, Discourse & Communication, AUT University
    Age Group
    Ethnicity
    Income
    Gender
    Area
    nz technology penetration
  • sometrends
    behaviour of nz online users
    Content Sharing & Uploading
    77% Share photos
    61% Upload photos
    59% Share links
    39% Share video
    31% Upload music
    24% Upload video
    Blogging & Reading Blogs
    49% Read blogs
    17% Create blogs
    Online Word of Mouth
    64% Read consumer reviews
    55% Rate something
    31% Submit reviews
    Social Networking
    62% Browse profiles
    45% Create profiles
    48% Join friend finder sites
  • sometrends
    Source: Experian Hitwise, Facebook Driving Industry Growth, http://weblogs.hitwise.com/alan-long/2009/12/facebook_driving_the_industry_1.html
    nz growth in social media
  • analternativeapproach
    use social media
    social networking sites
    microblogs
  • analternativeapproach
    use social media
    blogs
    forums
  • impactonsociety
    case study of thenew zealand internet black out:
    social movement to protest unfair law amendment
    encouraged people to blacken profile photos
    amendment was abolished in the end
  • impactongovernment
    case study of thefamilies commission:
    started a forum called the couch
    enables it to get feedback on family policies
    fosters collaboration
  • impactonbusiness
    case study of giapo:
    gelato shop in Auckland
    used a corporate blog, youtube, facebook, and twitter
    gained many fans and followers even before brick-and-mortar opening
  • ourinterviewees
    simon young:
    social media consultant
    blogger
    jack yan:
    mayoral candidate
    media mogul
  • gainedinsights
    from simon young:
    traditional media and social media are complementary
    traditional media provides possibly biased views
    social media provides additional perspectives
  • gainedinsights
    from jack yan:
    nz businesses embrace media democratisation
    government bodies accept social media but individual politicians fear it
    nz government users worry about being too casual and transparent
  • ourevaluation
    new zealand’ssocial media landscape:
    highly self-governing
    very community-based
    embraced by the government
  • ourevaluation
    new zealand’ssocial media landscape:
    conducive
    engaging
    vocal
  • quickguide
    how to engage:
    use the right social media channels
    be prudently transparent
    complement with traditional media where appropriate