Cupcake presentation
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    Cupcake presentation Cupcake presentation Presentation Transcript

    • A short history in America’s little sweetheartThe Cupcake
      By: Brianna Davis
    • What is your fondest memory of a birthday party?
      Birthday Party
    • Just how popular are cupcakes?
      According to the #1 cupcake blog (Yes they have their own blog) the “Cupcakery” in Georgetown DC sold 275,000 cupcakes last year
      Half a billion Hostess cupcakes are consumed every year in America
    • Cupcakeries have hit the nation by storm
      Cake Fetish Cupcakes
      Magnolia Bakery
      Charm City Cupcakes
      Love at First Bite
      Georgetown Cupcake
      “That’s right, The Washington Post’s Cupcake Wars pitted Hello Cupcake against Georgetown Cupcake”
    • How did cupcakes even come to be?
      “Cooking Resources” stated that the first appearance of cupcakes arrived between 1790 and 1800
      In these times resources were too scarce to waste so any left over batter was used to create small portion cakes
      The first recipe referring to a “cupcake” was published in 1826 in an American cookbook
      Hostess Cupcakes emerged on the scene in 1919 once muffin tins had been invented
      They quickly became a school time favorite for kids of all ages
    • So why are they called cupcakes?
      The left over batter was put into small muffin or ramekin cups in order to bake in hearth ovens
      Cakes baked in regular pans took hours to cook in the hearth kitchens
      Dividing the batter into small cups and baking several at a time decreased the cooking time
      Cupcakes referred to the measuring system used in order to make the batter
      The measuring system for baking changed over from weighing ingredients to using the metric system in the 19th century
      Common cupcake recipes called for things such as “1 cup flour, 1 cup milk, 2 cups sugar, 1 cup butter”
    • So how did this little treat become so popular?
      Sex and the City
      Magnolia Bakery in Greenwich Village is credited with spurring on the cupcake craze of 1990 when it was featured in a 30 second clip on an episode of “Sex and The City”.
      Within a week this small bakery exploded and became nationally renowned.
      Reason 1: Cupcakes have an amazing nostalgic quality that reminds consumers of their childhood
      Brings back the memories of icing, the sweet smell of the fresh baked treats, and the colorful sprinkles
    • Reason 2: People in today’s society love anything mini
      Take for instance the “Mini cooper” or “mini oreo bites”
      The size makes cupcakes much more portable for a society on the go
    • Reason 3: Cupcakes fit into today’s schema of calorie conscious and economically mindful individuals
      Calorie wise, cupcakes constitute as a single serving and allow people to feel they are partaking in the perfect indulgence
      An average cupcake ranges between $0.95 and $2.50, cheaper than a morning cup of joe
    • Just how far has this fad gone?
      Not only have cupcakeries become increasing popular but now there are cupcake bars, and brides are replacing traditional cakes for towers of cupcakes
      Cupcakes have made a huge comeback and continue to be a growing trend.
      In combination to the small place they have held in our heart, cupcakes have leapt in popularity as a trendy treat that got a facelift