Chapter 4: Listening

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Chapter 4: Listening

  1. 1. CHAPTER 4 Listening
  2. 2. What is so great about listening? <ul><li>Everyone is expected to know how to do it </li></ul><ul><li>Communication depends on it </li></ul>Hearing ≠ Listening
  3. 3. The listening process
  4. 4. Reception <ul><li>Taking in messages through auditory and visual stimuli </li></ul><ul><li>People retain only 25 percent of what they hear, so make sure you “WOW” them </li></ul>
  5. 5. Attention <ul><li>Our ability to focus on one stimuli </li></ul><ul><li>Role of motivation / concentration </li></ul><ul><ul><li>Humans have short attention spans </li></ul></ul><ul><ul><li>We think at least twice as fast as speakers talk so we tend to tune in and out </li></ul></ul><ul><ul><li>Communicators must be dynamic and engaging </li></ul></ul>
  6. 6. Count the number of times the players in WHITE shirts pass the basketball. Only those in WHITE shirts. An exercise in: Attention and perception
  7. 7. Attention and perception <ul><li>Perception </li></ul><ul><ul><li>Screening process through which we filter messages </li></ul></ul><ul><li>Selective perception </li></ul><ul><ul><li>We pay attention to whatever is relevant at the time </li></ul></ul>
  8. 9. Assignment of meaning <ul><li>We organize stimuli into categories called schema or schemata in order to understand them </li></ul>=
  9. 10. Assignment of meaning <ul><li>We organize stimuli into categories called schema or schemata in order to understand them </li></ul>=
  10. 11. Response <ul><li>Intellectual, emotional or behavioral reaction to a listened message </li></ul><ul><li>Can be internal or external </li></ul>
  11. 12. Listening influencers <ul><li>Listen to this NPR story about internet memes and identify: </li></ul><ul><li>Role of the speaker </li></ul><ul><li>Role of the message </li></ul><ul><li>Role of the channel </li></ul><ul><li>Role of external and internal variables </li></ul><ul><li>Role of memory and time </li></ul>
  12. 13. Purposes of Listening <ul><li>Discriminative listening </li></ul><ul><li>Comprehensive listening </li></ul><ul><li>Therapeutic listening </li></ul><ul><li>Critical listening </li></ul><ul><li>Appreciative listening </li></ul>
  13. 14. Homework <ul><li>Bring something personal </li></ul>

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