Persuasive Public Speaking If you are opinionated,  here is your chance.
Types of persuasive speeches <ul><li>Conviction </li></ul><ul><li>Action </li></ul><ul><li>Good persuasive speeches are… <...
Persuasion process <ul><li>Claim </li></ul><ul><li>Appeals </li></ul><ul><li>Done? </li></ul><ul><li>NO! </li></ul>
Persuasion process Things to consider <ul><li>Theory of field-related standards </li></ul><ul><ul><li>Not all people reach...
Components of the persuasive speech
<ul><li>Ethos </li></ul><ul><ul><li>Speaker credibility </li></ul></ul><ul><li>Logos </li></ul><ul><ul><li>Logical argumen...
Ethos
Speaker credibility (ethos) <ul><li>Competence </li></ul><ul><ul><li>Wisdom </li></ul></ul><ul><ul><li>Authority </li></ul...
Speaker credibility (ethos) <ul><li>Charisma </li></ul><ul><ul><li>Appealing </li></ul></ul><ul><ul><li>Concerned </li></u...
Speaker credibility (ethos) <ul><li>Character </li></ul><ul><ul><li>Reputation </li></ul></ul><ul><ul><li>Honesty </li></u...
Logos
Logical arguments (logos) <ul><li>Your speech has to  “make sense” </li></ul><ul><ul><li>Clear statement of the purpose of...
Logical arguments  guide your central idea <ul><li>Proposition of facts  (will) </li></ul><ul><li>Proposition of value (go...
Logical fallacies <ul><li>Generalizations </li></ul><ul><ul><li>All Greeks… </li></ul></ul><ul><li>Faulty analogical reaso...
Logical fallacies <ul><li>Ad hominem arguments </li></ul><ul><ul><li>Attacks on personal character of the source </li></ul...
How do you sell your point of view? <ul><li>Critical thinking </li></ul><ul><ul><li>Propose plan of action, Set forth crit...
How do you sell your point of view? <ul><li>Elaboration Likelihood Model </li></ul><ul><ul><li>If the topic is one that th...
How do you sell your point of view? <ul><li>Social support </li></ul><ul><ul><li>If the individual feels that he/she has t...
How do you sell your point of view? <ul><li>Monroe ’ s Motivated Sequence </li></ul><ul><ul><li>Attention </li></ul></ul><...
Pathos
Psychological appeals (pathos) <ul><li>Maslow ’s Hierarchy  of Needs </li></ul>
Appeals to motivate listeners <ul><li>Adventure </li></ul><ul><li>Anger </li></ul><ul><li>Companionship </li></ul><ul><li>...
And remember that all of this has to be arranged in a way that makes sense
INSPIRATION
Upcoming SlideShare
Loading in...5
×

Chapter 16: Persuasive public speaking

2,004

Published on

Published in: Education
0 Comments
1 Like
Statistics
Notes
  • Be the first to comment

No Downloads
Views
Total Views
2,004
On Slideshare
0
From Embeds
0
Number of Embeds
2
Actions
Shares
0
Downloads
48
Comments
0
Likes
1
Embeds 0
No embeds

No notes for slide

Chapter 16: Persuasive public speaking

  1. 1. Persuasive Public Speaking If you are opinionated, here is your chance.
  2. 2. Types of persuasive speeches <ul><li>Conviction </li></ul><ul><li>Action </li></ul><ul><li>Good persuasive speeches are… </li></ul><ul><ul><li>Timely </li></ul></ul><ul><ul><li>Controversial </li></ul></ul><ul><ul><li>Audience-aware </li></ul></ul><ul><ul><li>Well-developed </li></ul></ul><ul><ul><li>Valuable to society </li></ul></ul>
  3. 3. Persuasion process <ul><li>Claim </li></ul><ul><li>Appeals </li></ul><ul><li>Done? </li></ul><ul><li>NO! </li></ul>
  4. 4. Persuasion process Things to consider <ul><li>Theory of field-related standards </li></ul><ul><ul><li>Not all people reach conclusions in the same way, thus they may react differently to the same evidence or psychological appeals </li></ul></ul><ul><ul><li>Include as many appeals as you can </li></ul></ul><ul><li>Group norm standards </li></ul><ul><ul><li>When speaking to a group, you can assume that they will have some similar or overlapping views </li></ul></ul><ul><li>Individual norm standards </li></ul><ul><ul><li>Some individuals are more influential than others. If you get them on your side, everyone else is in the bag </li></ul></ul>
  5. 5. Components of the persuasive speech
  6. 6. <ul><li>Ethos </li></ul><ul><ul><li>Speaker credibility </li></ul></ul><ul><li>Logos </li></ul><ul><ul><li>Logical arguments </li></ul></ul><ul><li>Pathos </li></ul><ul><ul><li>Psychological appeals </li></ul></ul>
  7. 7. Ethos
  8. 8. Speaker credibility (ethos) <ul><li>Competence </li></ul><ul><ul><li>Wisdom </li></ul></ul><ul><ul><li>Authority </li></ul></ul><ul><ul><li>knowledge </li></ul></ul>
  9. 9. Speaker credibility (ethos) <ul><li>Charisma </li></ul><ul><ul><li>Appealing </li></ul></ul><ul><ul><li>Concerned </li></ul></ul><ul><ul><li>Enthusiastic </li></ul></ul><ul><ul><li>Sincere </li></ul></ul>
  10. 10. Speaker credibility (ethos) <ul><li>Character </li></ul><ul><ul><li>Reputation </li></ul></ul><ul><ul><li>Honesty </li></ul></ul><ul><ul><li>Sensitivity </li></ul></ul>
  11. 11. Logos
  12. 12. Logical arguments (logos) <ul><li>Your speech has to “make sense” </li></ul><ul><ul><li>Clear statement of the purpose of what you are proposing </li></ul></ul><ul><ul><li>Reasons you believe or want the audience to believe in what you are proposing </li></ul></ul><ul><ul><li>Cite credible sources </li></ul></ul><ul><ul><li>Well-developed arguments that flow </li></ul></ul><ul><ul><li>Statement of desired outcome, stand or action </li></ul></ul><ul><ul><li>Absence of false facts, or partial information </li></ul></ul>
  13. 13. Logical arguments guide your central idea <ul><li>Proposition of facts (will) </li></ul><ul><li>Proposition of value (good, bad) </li></ul><ul><li>Proposition of policy (should) </li></ul><ul><li>Inductive argument (evidence, conclusion) </li></ul><ul><li>Deductive argument (premise, conclusion) </li></ul><ul><li>Whatever your choice, you need valid evidence </li></ul>
  14. 14. Logical fallacies <ul><li>Generalizations </li></ul><ul><ul><li>All Greeks… </li></ul></ul><ul><li>Faulty analogical reasoning </li></ul><ul><ul><li>AIDS vs. Bubonic plagues </li></ul></ul><ul><li>Faulty causal reasoning </li></ul><ul><ul><li>Something caused something else, no qualification </li></ul></ul><ul><li>Ignoring the issue </li></ul><ul><ul><li>Relevant arguments used to obscure the issue </li></ul></ul>
  15. 15. Logical fallacies <ul><li>Ad hominem arguments </li></ul><ul><ul><li>Attacks on personal character of the source </li></ul></ul><ul><li>Ad populum arguments </li></ul><ul><ul><li>Appeal to people ’s prejudices and passions </li></ul></ul><ul><li>Ad ignorantium arguments </li></ul><ul><ul><li>Attempt to prove that something is true because it cannot be disproved </li></ul></ul>
  16. 16. How do you sell your point of view? <ul><li>Critical thinking </li></ul><ul><ul><li>Propose plan of action, Set forth criteria, Propose solution </li></ul></ul><ul><li>Comparative advantage </li></ul><ul><ul><li>Propose solution(s) that are workable, desirable, and practical </li></ul></ul>
  17. 17. How do you sell your point of view? <ul><li>Elaboration Likelihood Model </li></ul><ul><ul><li>If the topic is one that the listener has encountered before, is interested and involved in, and enjoys talking about, he/she is more likely to process the speaker ’s arguments </li></ul></ul>
  18. 18. How do you sell your point of view? <ul><li>Social support </li></ul><ul><ul><li>If the individual feels that he/she has the support of others and they ’re all “in it together,” he/she will be persuaded by a message </li></ul></ul>
  19. 19. How do you sell your point of view? <ul><li>Monroe ’ s Motivated Sequence </li></ul><ul><ul><li>Attention </li></ul></ul><ul><ul><li>Need </li></ul></ul><ul><ul><li>Satisfaction </li></ul></ul><ul><ul><li>Visualization </li></ul></ul><ul><ul><li>Action </li></ul></ul>
  20. 20. Pathos
  21. 21. Psychological appeals (pathos) <ul><li>Maslow ’s Hierarchy of Needs </li></ul>
  22. 22. Appeals to motivate listeners <ul><li>Adventure </li></ul><ul><li>Anger </li></ul><ul><li>Companionship </li></ul><ul><li>Deference </li></ul><ul><li>Fear </li></ul><ul><li>Gender </li></ul><ul><li>Guilt </li></ul><ul><li>Happiness </li></ul><ul><li>Health </li></ul><ul><li>Hero worship </li></ul>Humor Independence Liking Loyalty Nostalgia Revulsion Safety Savings Sex Sympathy
  23. 23. And remember that all of this has to be arranged in a way that makes sense
  24. 24. INSPIRATION
  1. ¿Le ha llamado la atención una diapositiva en particular?

    Recortar diapositivas es una manera útil de recopilar información importante para consultarla más tarde.

×