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Chapter 11: Public speaking-Planning the message

Chapter 11: Public speaking-Planning the message






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    Chapter 11: Public speaking-Planning the message Chapter 11: Public speaking-Planning the message Presentation Transcript

    • Public Speaking Planning the Message
    • The listenable speech
      • Understood by listeners
        • Conversational language
        • Structure with clear signposts
        • Phrases that tell listener what ’s next (transitions!)
        • Information that flows cohesively
        • Consistency
    • The extemporaneous speech
      • Gives you the advantage of…
        • Talking points
        • (vs. impromptu)
        • Notes / outline
        • (vs. memorized)
        • Quotations, illustrations and statistics from research
        • (vs. impromptu)
        • Planning for a more spontaneous and natural oral presentation
        • (vs. manuscript / memorized)
    • Piece of (chocolate) cake…
    • 7 Steps
      • Topic
      • Central idea
      • Research to develop central idea
      • Finalize central idea, purpose and goal that adapts to the listeners and setting of the presentation
      • Formulate and organize body to achieve goal
      • Prepare for the presentation / delivery
      • Polish the introduction and conclusion
    • Things to always keep in mind
      • Your audience
      • The setting
      • The purpose
      • Ethics
    • Audience Analysis
      • Demographics
        • Age, gender, religion, ethnicity, education, occupation, race
      • Psychographics (predispositions!)
        • Conservative / liberal dispositions
        • Political affiliations
      • Rheterographics
        • Place, time, emotional climate for the speech
    • Applying your analysis
      • Topic selection
        • Must be specific and relevant to audience
      • Language selection
        • Be clear, be clever, be relevant
      • Central idea
        • Is your goal to inform or persuade?
        • What arguments will you use to accomplish this goal with this audience?
    • Informative VS Persuasive INFORMATIVE PERSUASIVE
    • Back to your audience
    • Audience analysis
      • My audience is ___ (race, age, male to female ratio, values, beliefs)
      • I want my audience to understand _____ as a result of my message
      • My audience ’s relationship to this message should be ____
      • My audience already knows ____ about my topic
      • My audience will want or need to hear ______
      • My audience may not understand or need to know _____ so I may leave out _____
      • My audience may like, enjoy or appreciate ______
      • Mu audience may not like, enjoy or appreciate ______