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Visual Composition Slideshow - Jennifer Mckay
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Visual Composition Slideshow - Jennifer Mckay


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Elements of Design

Elements of Design

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  • 1. Jennifer MckayAll pictures found on 1
  • 2. Curved lines are used to create a symmetrical design A moving point (point a to point b) on a medium that is used to show order; define the shapes and perimeters of an image. They may be used to provide depth; emphasis; to display emotion; contrast; structure or texture. Straight angled lines portray distance and depth, and direct the eye towards the light. 2“Lines” “Lines in art”
  • 3. Shape (2D) Flat structured object that may be geometric, natural or abstract. Geometric shapes are generally symmetrical, while abstract shapes may come in any form. Abstract shapes are stylized while naturalDistinct roundedrectangle and triangleare combined with a more fluid. Natural shapes shapes arestylized shape toform a new image.are generally found in nature; sometimes created by humans. Geometric stars are overlapped to form a new shape. 3
  • 4. A 3 dimensional object that can be physically interacted with. Ex. a chair is a 3D form, a human is a 3D form. In art a 2 dimensional picture may appear 3 dimensional by including depth, lighting and shadows. Image with forms of spheres, doughnuts Shiny sphere displays and linked objects lighting and shadows, portray a virtual 3D making it appear as a world. lustrous glassy material“Sphere” 4 “Art Form”
  • 5. COLOR Color is used to draw Colors are one of the most defining parts of an image, they may express the eye. emotions or atmosphere to the audience of an artwork. Colors group may be defined as warm or cool; warm colors generally remind a person of sunlight or fire whereas cool colors may remind a person of Hue: Primary Colors winter, ice or water Value: Lightness or darkness of a color Colors opposite to each other are considered complimentary, colors adjacent to each other Intensity: the purity of a color are considered analogous Color wheel displays both complimentary Monochromatic Color: picture colors as well as is composed of one color analogous colors. where only the value changes“Color” 5 “Color Wheel”
  • 6. Texture Picture displays the effect of an added texture on the image. Image displays a grunge texture which appears stone-like. Works as a good ledge .‘Texture tutorial” 6 “Texture”
  • 7. Uses shadows and sharp lines to show closeness and lighter faded Angle, blurriness and colors to show distance and scale are used to show angle of light distance. The (apparent) amount of 3D form given to a 2D image. Depth in art is the perception of an added dimension. Depth may be achieved through scale of objects, lighting & shadow, location, detail (use of colors“Depth” 7 “Depth”
  • 8. LIGHT Lighting and shadows enhance form in 2D objects; it can suggest the volume or depth of an image. It may be used to silhouette or highlight an object to create emphasis, shadow may be Shadows used to make used to tone down areas that drawtotoo muchthe circle sphere like and Light on black used attention. 3 dimensional. create form.“Light” 8“sphere”
  • 9. “Motion” Motion can not actually be seen in a single photograph, so artists use certain techniques to Color give figures and objects the appearance of a splatter towards moving object. the left Blurred shapes make shows the the birds wings appear direction to be moving too fast in which to be captured on film the bullet Blurry Outlines will appear is moving. to show a figure moving too Anticipated motion is like ( fast to be caught by camera. taking a freeze frame (mid- M Optical Illusions use swing) of a man swinging an o repetition, color and lines to axe, you can see that the man t confuse the eye of the viewer is going to complete the action who will perceive motion when but is still frozen in the i none is present. motion. o Multiple Images uses Optical Movement involves n using multiple forms and overlapped images or ) 9“Motion”
  • 10.“Visual Weight” “Visual Weight” Larger shapes on the left draw the eye, while the smaller circle appears less significant M as Mass is the amount of weight or heaviness a design appears to have. It may be conveyed by posture, distance, size and lighting. Shadows appear to The wider, shorter stool appears to be be heavier than light, and closer heavier than the thinner shorter stool objects may appear more dense than distant objects, if the objects are in open air. Mass is relative to the entire picture; with each object carrying their own percentage of the visual weight in 10 an image.
  • 11.“Tone” “Color Tone” Displays a change in hue from greyscale to color but the tone remains unchanged.Tone or value can be defined asthe intensity of light colorsand dark colors added to animage in regards to lighting andshading. Black and white are Shows the changes innot usually directly applied to both color and image as lighting or shadingcolors; instead a darkened or Shade: A darkened color used to define shadowslightened version of a already Tint: A lightened color used to define lightingexisting color is applied, Tone: A color to which grey has been addedusually with low opacity. Value: The degree of shadow or lighting in an image Hue: Color Tone (Black and White) 11
  • 12. Shows color move from light to dark, indicating a change in value. The relative lightness or darkness of a certain area in an image. Used to Displays the color create illusion, with its equal greyscale counterpart depth, emphasis and the value range of a pink color or intensity. content/uploads/color_value.png“Color Value” “Color Value” 12
  • 13. “Positive Space” “Positive and Negative Space”Negative space Shows the negative spacerefers to empty around the in an image, itmay contain a color,but it is more of abacking for thecentral design ratherthan a maincomponent of it. Contrasts the positive space of the golden vase with blank whitePositive space is space of thethe occupied area of vase, changing which part of thean image; the part image the brain focuses on.that contains subjectmatter. Positive 13 Negative
  • 14. To balance art is make all proportions equal in regards to visual weight; all elements are evenly distributed. Symmetrical Designs are perfectly centered and mostly identical on both sides, if you do much to much to manipulate the elements, the image could Hands are balanced and almost become asymmetrical. symmetrical, but the color is slightly different on both hands A symmetrical and one hand is slightly higher design than the other structure is shown, but the paint colors at the top differ. a n Asymmetrical Designs are off center, the picture will still be balanced but the elements will be mismatched enough to throw off symmetry. In Asymmetrical Balance you evenly distribute the given elements to create balance. ie. Using multiple small elements to balance a larger picture e Radial Designs use elements with circular patterns and spiral forms, the image 14 must still be balanced through element arrangement.“Art Balance” “Art Balance”
  • 15.“Emphasis Art” “Emphasis Art” E mphasis When an element is used to dominate an image; in order to be the main or one of the main focal points of the design. May be done with image placement, sizes of elements, contrasting colors or manipulation of lighting/shading The contrast in colors (blue sky & red lipstick), and the appearance of The surrounding green leaves a broken area emphasis the flowers make them draw the eye to the main focal point of the image the lips. 15
  • 16. Photo-Shopped eyes makethe cats face lookdisproportionate. P roportion (Scale) Large eyes look (somewhat) normal on the owl in regards to their facial proportions. The size or scale of an element in relation to the entire image. The human body is often used as a unit of measurement in regards to proportion. ie. In art the human body is usually 6.5 – 8 heads tall content/uploads/2011/10/Little-owl-“Cat Huge Eyes” big-eyes.jpg 16 Owl Big Eyes“Tree Bark”
  • 17.“Magazine Page” Repetition (Rhythm) The consistent Magazine page displays text use of similar or format and page layout that same elements would probably be repeated page to page in throughout most of the publication. the same location. ie. Page number, picture Consecutive location, font line of houses alignment or shows basic style type etc. repetition in art. 17 83.jpg
  • 18. XXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXX XXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXX XXXXXXXXX XXXXXXXXX X XXXXXXXXXXXXXXXX XXXXXXXXXXX X X XXXXXXX X X The use of long triangular dresses, X overlapping lines and linked arms X X make all the women look a X combined unit in the image X XXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXX X X X X Rounded edges X XXX X X X T o ma k e a l l o b j e c t s , X X and curved lines X X keep the picture X X o r e l e me n t s i n a n X X X and all the colors X X X tied together. X i ma g e a p p e a r t o b e X X X X X X X X X t i e d t o g e t h e r , e v e n X X X X X X i f u n r e l a t e d . X X X X X X XRepetition – using repetition of color, shape, style etc. to tie X X X X Xthe picture together X X X X XProximity – using closeness to make things appear related X X X X XXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXX X X X Continuation – using lines and alignment to achieve unity XXXXX X X X X X 00Z/posters/stewart-monica-unity.jpg gogh_starry-nig.jpg X “Unity Art” “Unity Art” X 18XXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXX XXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXX X
  • 19. “Contrast” “Contrast Art”Placing a flower ondenim createscontrast in bothtexture (smooth andslightly rough) andcolor (greyish blueand rich purple). Using elements with obvious differences to adjust emphasis and to make a design more interesting. Methods of creating contrast include differences in size, color, value and texture and style. The use of bright textured colors on black creates perceived depth and emphasis on the 19 turtle because the black appears as negative space.
  • 20. HarmonyCombining same, similar or related Adjacent colors, similar form, style, elements with similarmeaning/symbolism etc. The use of an almost symmetrical image with The contrast of night and day in a YinYang design shows reversed colors on each side both opposition and balance between two contrasting creates harmony elements. “Harmony” 20“Landscape” “Harmony”
  • 21. Close proximity of the art makes it appear to be related, possibly created by the same artist. Grouping of sea shells creates the appearance that they may be part of the same collection. Organizing visual structure by placing related objects closer together and unrelated items further apart ___________________________________ ___________________________________ ___________________________________ ___________________________________62cd2c123657.jpg ___________________________________“Grouping Art” 21“Grouping Art”
  • 22. Variety Use of differing sky or flight related objects creates both a form of unity and a slight sense of chaos.Using a mixture of elements in a piece, thatvary in size, texture, color etc. and still have aform of unity with each other.Ways to vary elements:> Color: saturation, value (lightness & darkness) andcontrast Contrasting colors> Texture: rough, smooth, natural, unnatural and random lines create variety.> Line: weight, length, angle and color> Shape: form, size, color, texture, orientation 22 xuila7PDqFY/Tr1SFZoKBxI/AAAAAAAAADE/jZmdsHJODKc/s1600/radioww.jpg“Variety Art” “Variety Art”