Social Technology in Medical Education


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Presentation to UA College of Medicine Phoenix faculty about social technology in education.

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Social Technology in Medical Education

  1. 1. COM-Phoenix 2.0Social Media Bakers Dozen Out with the Old “Beuller?”
  2. 2. In with the New Today’s Topics 1. Overview of social technology. 2. Selecting a social media tool. 3. Play time.
  3. 3. What is social media?Forms of electronic communication (as Web sites for socialnetworking and microblogging) through which users createonline communities to share information, ideas, personalmessages, and other content (as videos). ~ Merriam-Webster
  4. 4. Why should I care?“We have technology,finally, that for the firsttime in human history,allows people to reallymaintain rich connectionswith much larger numbersof people.”~ Pierre Omidyar, founder of eBay
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  6. 6. Digital Natives• Our students have spent their entire lives using technology.• 80% of children less than 5 years old use the internet (2011).~ Gutnick, Aviva Lucas, et. al. “AlwaysConnected: The new digital media habits ofyoung children.” The Joan Gantz CooneyCenter at Sesame Workshop. March 2011.
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  10. 10. Aug. 2012:• 66% of online adults say they use Facebook (network).• 16% of online adults say they use Twitter (microblog).• 12% of online adults say they use Pinterest.• 5% of online adults say they use Tumblr (blog).Pew Internet & American Life Project, 2011 Feb. 2012: • 90% of college students have a Facebook profile. Davis, Charles, et. al., 2012
  11. 11. Social Media is a Conversation Students who would not participate in an in-person, class discussion may be more comfortable using social media to engage.
  12. 12. Social technology is flexible, responsive, engaging, and inclusive
  13. 13. Pedagogy before Tools Taming Technolust = don’t let the technology drive decision-making because it is destined for obsolescence
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  15. 15. Students who have spent their entire lives learning in a collaborative, technological classroom are not comfortable as passive consumers. They are frustrated and bored with traditional curriculum delivery.
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  18. 18. Participatory LearningSocial construction of knowledge through human interactionSocial media supports:1. Creating connections between fields, concepts and ideas.2. Diversity of opinion and inquiry.3. Convenient access to current knowledge and specialized resources.4. Why we select a social media tool is more important than which tool.
  19. 19. Technology in (Medical) Education: Stories of my ideas and experiments with technology tools in education by Neil Mehta, MBBS, MS, FACP“Student-student and student-content interactions contribute more to student learning than student-teacher interactions.This finding suggests that resources and efforts should be directed at the development of student-studentand student-content interactions, but especially in student-content.”Bernard, R.M., et. al., “How Does the Design and Implementation of Distance Education Courses Impact Learning and Satisfaction?” Reviewof Educational Research, 79, 1243-1288. DOI: 10.3102/0034654309333844.
  20. 20. ExploreTry some new tools You can’t fail
  21. 21. Developing Your Learning and Sharing Network “self-controlled, life-long learning”
  22. 22. Best Practices1. There is no anonymity.2. Online lives forever.3. Keep protected, identifying informationoffline (FERPA, Copyright).4. Create separate professional andpersonal accounts.5. Your impression of other people isformed by what you learn about them.6. Their impression of you is influenced bywhat/how you share.7. Promote a non-threateningenvironment, where students can shareideas and support collaborative learning.
  23. 23. Social Media Costs TimeHow many hours can I devote?What do I want to accomplish?Who do I want to interact with?
  24. 24. Keys to Success1. Experiment personally before professionally.2. Be honest and transparent – identify yourself.3. Make some friends and ask questions.4. Try a few different tools.5. Contribute your original ideas.6. Share and give credit to others.
  25. 25. The Baker’s DozenSocial technologytools based on theConversation Prismby Brian Solis
  26. 26. Google Apps for Education• Provided by UA, access with your UA Net ID.• Can restrict to specific users or open for the whole world.• Share and edit Word documents, spreadsheets, Powerpoint presentations.• Upload documents from your computer or create new in Google Docs.• Create websites and discussion groups.• Students are regular users and can contribute/collaborate with you and others.• Project repository for people to view or collaborate.• Use Google+ for class or group discussion.• Moderate = lots of tools to learn.
  27. 27. Facebook• Social networking service.• Post comments, discussions, photos, videos, documents and events.• Share where you are located.• Provide reviews of places and services.• Use Groups to invite specific members.• Only see posts added to the group, not other’s private posts.• Easy = open an account, write a post, find friends. You control access.
  28. 28. Microblog• Twitter or Google+.• Open to the world – others follow you.• Use hashtag (#) for content topics that others can follow.• Follow a professional or famous person, create lists or circles of people to follow.• Networking, find webinars or interesting tutorials.• Class bulletins, reminders, conversations during lecture: all people can contribute duringlecture or conference, not possible in a classroom.• Hold office hours.• Speakers can address a class or topic with real-time Q&A.• Easy = create an account, tweet, follow others.
  29. 29. Blogs• Similar to a website, but provides interactive communication.• Provide a powerful platform for you to publish content and share it.• Easy to update, no web design or technical knowledge needed.• Can invite others to be authors on your blog.• Link to interesting videos and content on the web.• Requires time to build the community.• Active learning in the classroom.• Try Wordpress or Tumblr to get started.• Ambitious = takes time to curate content and learn functionality.
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  31. 31. Screencast• Jing or Camtasia.• Record up to 5 minutes of your computer screen and voice.• Record feedback as you grade presentations or course work – annotate on screen.• Edit multiple videos and audio with Camtasia.• Moderate = time to learn Jing is easy, editing with Camtasia takes moderate effort.
  32. 32. Flickr, YouTube, Picasa, Vimeo• Share photos or video for select people or open to the world.• Tag and organize media.• Large images or video can be downloaded by users – no need to email.• Easy = create an account, upload still or moving images.
  33. 33. Slideshare• Upload PowerPoint presentations.• Connected by keywords with similar presentations.• Easy = create an account, share a PowerPoint.
  34. 34. Pinterest• The online bulletin board.• Pin interesting images, art or design ideas.• Categorize and organize into a photo journal.•Create a collection of scholarly articles.• Easy = create an account, pin something.
  35. 35. Data and Infographics• Infographics = images that explain adata set.• Data Visualization = numerical datain a visual format.Try:•• Google charts.• Infogram.• Piktochart.• Moderate = learning the graphicstools.
  36. 36. Dropbox• Store and share large files online.• Use the online tool or download to your computer for auto synchronization.• Caution: not for protected information.• Easy = create an account, upload stuff, share.
  37. 37. Creative Commons• Nonprofit organization that providescopyright licenses for the public to shareand use creative products.• Works in conjunction with copyright toclarify levels of protection and reuse.• Credit your sources and share yourknowledge.
  38. 38. Wikimedia• Nonprofit foundation that collectsand provides open access to freeeducational content.A few of the tools:1. Wikimedia Commons = sharedmedia repository.2. Wikiversity = open learningcommunities.3. Wikibooks = open contenttextbooks.Easy = search and discover.
  39. 39. Open Learning Communities1. Coursera.2. Khan Academy.3. Institute for Healthcare Improvement.• Not-for-profit organizations provide “world-class” education free-of-charge.• Class data and statistics.• Knowledge maps.• Easy = search and discover.
  40. 40. Play— the capacity toexperiment with one’ssurroundings as a form ofproblem-solving.~ Henry JenkinsJenkins: Confronting the Challenges of ParticipatoryCulture: Play = Learning
  41. 41. Twitter Play Time1. http://twitter.com2. Login or create an account3. Tweet = compose something shareable4. Introduce yourself = edit your profile5. Add a mug shot6. @Connect with someone7. #Discover a new topic = #mededchat8. Retweet = share someone’s tweet9. Reply = Reply directly to someone10. Followers/Following = find new tweeps to connect with11. Keep your tweeps organized = Lists
  42. 42. @RyanMadanickMD holds a weekly twitter chat about medical technology, hashtag #mededchat
  43. 43. Review the chat discussion and who participated @MedEdChat or #mededchat
  44. 44. Find more topics at the Healthcare Hashtag Project: or @symplur
  45. 45. The Bakers Dozen1. UA Google Apps for Education: http://catdocs.arizona.edu2. Twitter: http://twitter.com3. Facebook: http://facebook.com4. Blogs: http://wordpress.com5. Jing: Still and Moving Images:,,, http://vimeo.com7. Slideshare: http://slideshare.com8. Pinterest: http://pinterest.com9. Data and Infographics:,,, http://piktochart.com10. Dropbox: http://dropbox.com11. Creative Commons: http://creativecommons.org12. Wikimedia: http://www.wikimedia.org13. Open Learning:,,http://www.coursera.orgTry one and tell me about your experience!
  46. 46. Slide Resources1. Slide 5 – 11: Kagan, Marta. “What is Social Media?" Slide 15: Pacansky-Brock, Michelle. “Teaching in the Age of Participation: OTC 2011.” Slide 16, 18: Rawsthorne, Peter. “Web 2.0 for Community of Practice.” Slide 19: Hamilton, Buffy. “Hall County School Educational Technology Conference Keynote: Participatory Learning.” Slide 25: Tactica Interactive. “The Conversation – An Introduction to Social Media.”
  47. 47. Content Resources1. Davis, Charles H.F. And Regina Deil-Amen, Cecilia Rios-Aguilar and ManualScramento Gonzalez Canche. “Social Media inHigher Education: A Literature Review and Research Directions.” The Center for the Study of Higher Education at TheUniversity of Arizona, Claremont Graduate University. Dold, Jay. “Setting up a Facebook Group for Your Class.” Flores, David. “Social Media Lessons and Tools: Interview with Kent Bottles, MD.” Albert Einstein College of Medicine.!4. Gutnick, Aviva Lucas, et. al. “Always Connected: The new digital media habits of young children.” The Joan Gantz CooneyCenter at Sesame Workshop. Moniz, Paul and David Flores. “Twitter and Medical Education: Information and Inspiration.” Albert Einstein College ofMedicine. Hewett, Julie K. “Twitter for Medical Education – What is it and Why Should I Care?” International Association ofMedical Science Educators. Mann, Sarah. “New Policies Hel Students, Physicians Navigate World of Facebook, Twitter.” AAMC Reporter, May 2011. Internet & American Life Project, Pacansky-Brock, Michelle. “Teaching in the Age of Participation: OTC 2011.” Rankin, Monica. “The Twitter Experiment: Twitter in the Classroom.”!11. Rawsthorne, Peter. “Facilitating the Community of Practice with Web 2.0.” Skiba, Diane J. “Nursing Education 2.0: Twitter and Tweets.” Emerging Technologies Center. Stephens, Michael. “Hyperlinked School.” Torrieri, Marisa. “Nine Physician Blogs Worth Checking Out.”
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