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CODE_n Concept CeBIT 2012


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Innovation initiative CODE_n founded: international competition for new IT-based business models …

Innovation initiative CODE_n founded: international competition for new IT-based business models

CODE_n is an international initiative for fresh ideas in the field of IT and the internet. The network aims to bring together the sector’s brightest minds and smartest ideas, to provide ongoing support and to harness this force field for the seeding and fast breeding of new innovations. CODE_n stands for “Code of the New”, the DNA of innovation. The initiator is GFT Technologies, an international supplier of IT solutions and services. The partners include Deutsche Messe, Ernst & Young, Fujitsu Technologies Solutions, BITKOM and the Center for Art and Media Karlsruhe (ZKM). In 2012, CODE_n will be presenting the first CODE_n Award to a highly innovative IT-based solution for mobile life. The winner will receive prize money of €25,000 as well as coaching from the initiative’s Strategic Partner over a two-year period. Further information is available on the internet at

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  • 2. MANAGEMENT SUMMARY – THE GLOBAL INNOVATION CONTESTTHE GLOBAL INNOVATION CONTEST■ CODE_n12 is fostering innovation through a worldwide competition. It emphasizes creative IT-based business concepts supporting mobile living and working.■ Young companies and start-ups all over the world can compete for the CODE_n Award; an award of €25.000 given to the best, innovative cutting-edge solution.■ The 50 most promising innovators will have the opportunity to present their solutions on the world’s leading technology fair: at CeBIT in March 2012.SPECTACULAR SETTING FOR INNOVATION■ Integrated into an artistically designed framework and accompanied by an exceptional fringe program CODE_n12 serves as a platform for networking, inspiration and business.■ Designed by the renowned artists Tobias Rehberger and Jürgen Mayer H., the setting represents a deliberate break from conventional fair stands. 2
  • 4. CODE_n12 GLOBAL INNOVATION CONTESTCODE_n CONTEST■ CODE_n 12 gives young, innovative companies the possibility to challenge their digital business ideas and enterprises in a worldwide competition.■ The competition will take place in Germany, but companies from around the globe are welcome to submit their start-ups for consideration.■ The 50 most promising applicants will be invited to showcase their business concept in an inspiring environment at the CeBIT in Hanover, Germany in March 2012.■ Out of 10 finalists, the CODE_n Award winner will be selected by a jury of internationally renowned experts: IT specialists, top managers and respected lateral thinkersCODE_n AWARD■ The CODE_n Award session will be one of the absolute highlights of the 2012 CeBIT show as the leading-edge CODE_n Competition reaches its exciting finale.■ The winner will receive the “Breakthrough Technology Award for Shaping Mobile Life” prize of €25,000. 4
  • 5. CODE_n12 GLOBAL INNOVATION CONTESTCODE_n COMMUNITY■ CeBIT brings together 350,000 technology-interested visitors and over 5,000 journalists, thus making it the biggest stage for information technology investors.■ The aim is to offer the international avant-garde of technology a new type of platform – a place to showcase exciting business models, present new start-ups and allow the participants to immerse themselves into a new living network.■ CODE_n12 is designed as a sustainable alumni model after the event. It aims at promoting a close-knit Community comprising former and current participants, investors, venture capitalists and influencers in the IT Community. We expect this exclusive Community to take on a life of its own! 5
  • 7. SETTINGPLATFORM CEBIT 2012■ POSITIONING: World’s leading international fair for Information and Communication Technology for commercial and private use. International platform for exchanging views on current sector trends, networking and presenting. Pacemaker and future laboratory for industry. Setting the agenda for business and daily life.■ DATE: 6th – 10th March 2012 (Tues - Sat)■ PLACE: Hanover Exhibition Grounds, Germany, Hall 16 (approx. 2,500m²)■ TARGET GROUPS: Users from industry, commerce, trades, banks, service sector, public administration and science, as well as all technology-friendly users and technology investors■ FACTS & FIGURES: 4,200 companies from over 70 countries Over 350,000 visitors from over 90 countries > 80% of the visitors with professional interest 7 million business contacts Over 5,000 journalists Partner country 2012: Brazil 7
  • 8. AVANT-GARDE SETTING – EXPERIENCING THE FUTURESPATIAL CONCEPT■ Experiencing the world of innovation with all senses – enabling this through design is the task of the artists and architects.■ Two renowned designers have defined a spatial concept that spurs innovation and creates an atmosphere of inspiration and visionary thinking.■ They are both internationally acclaimed and respected in the world of art and architecture for their spatial design: _ Tobias Rehberger: artist, sculptor, winner of the Golden Lion at the Venice Biennale 2009 _ Jürgen Mayer H.: international star architect, artist and designer 8
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  • 10. TOBIAS REHBERGER German artist and sculptor Studied at the Staatliche Hochschule für Bildende Künste – Städelschule Frankfurt/M. Internationally renown for his room-filling installations Works involve painting, sculpture, design, action art and architecture Various solo exhibitions (current selection): _ 2008: The “chicken-and-egg-no-problem” wall painting, Stedelijk Museum, Amsterdam; die “Das-kein-Henne-Ei-Problem” wall painting, Museum Ludwig, Cologne _ 2009: “Was du liebst, bringt dich auch zum Weinen”, Biennale di Venezia, Venice _ 2010: “flach”, Museum für Angewandte Kunst, Frankfurt/M. 10
  • 11. JÜRGEN MAYER H. German architect, artist and designer Head of the architecture firm J. MAYER H., Berlin Studied architecture at the University of Stuttgart, at the Cooper Union College in New York and at Princeton University Lecturer at (among others) UdK Berlin, Graduate School of Design - Harvard University, Architectural Association School of Architecture in London, Columbia University in New York Projects in the Museum of Modern Art (MoMA) New York and MoMA San Francisco, among others Work(selected): _ “Mensa Moltke”, Hochschule Karlsruhe _ “” (Stadthalle Scharnhauser Park, Ostfildern), exhibited in the permanent collection of the MoMA New York, Venice Biennale 2004, Arsenal and German Pavilion 11
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  • 14. NETWORKING – INSPIRING DIALOGUECONFERENCE PROGRAM■ Innovation is created through exchange. An integral part of the CODE_n12 program is that it allows the mutual exchange of ideas and provides an opportunity for intensive discussions.■ An extraordinary conference program, focused on innovation development and lateral thinking which provides a deeper and more precise insight into the lead topics of “Innovation and Lateral Thinking.”■ Entertainment is planned presenting up-and-coming artists from the international music scene every evening during the CeBIT. The aim of promoting young talent is thus continued throughout the event.■ The conference program will also offer a host of social networking opportunities for the Strategic Partners. 14
  • 15. COMPREHENSIVE COMMUNICATIONCONCEPT■ CODE_n12 is sure to generate considerable press coverage and public interest on a global basis given its pioneering presentation format and exciting, relevant content.■ This effect will be strengthened by the accompanying communication measures before, during and after the CeBIT 2012.■ The following communication opportunities are scheduled, with additional ones being planned _ Press conferences in autumn 2011 in Berlin, Barcelona, Rio de Janeiro, Tokyo, and other cities _ Press conference at CeBIT 2012 _ CODE_n12 website as permanent information platform _ Social media platform for intensive dialogue with the IT and art scene, as well as with the media 15
  • 16. GFT INNOVATIONS GMBHFilderhauptstraße 14270599 Stuttgart, GermanyT +49 711 62042-0F +49 711 62042-201code-n@gft.comLET US VENTURE THE NEW TOGETHER. 16