Cape GirardeauCitizen Survey andBusiness Survey Results2012
2Survey Background• Citizens’ and business owners’ and managers’  input on:  ▫   Quality of life in the city  ▫   Service ...
3Survey methodsCitizen Sur vey                    Business Sur vey• Survey packets mailed to 1,800   • Invitations mailed ...
4Highlights• High quality of life for residents and business  owners and managers• Excellent employment, educational and v...
Quality of Life
6Overall Quality of Life in Cape GirardeauCitizen Sur vey        Business Sur vey                                      Pre...
7Citizens’ Commitment to the Community                               Recommend living in CapeRemain in Cape Girardeau for ...
8                                          Aspects of Quality of Life                                          Place to ra...
9                                                      Characteristics of Cape Girardeau                                  ...
10                                                        Characteristics of Cape GirardeauPercent of businesses rating as...
11Potential Problems Needing AttentionHigher rated problems                     Lower rated problems57%                   ...
Quality of Services
13Overall Quality of ServicesCitizen Sur vey      Business Sur vey                                    Prepared by National...
14                                                      City Services                                                     ...
15                                                        City ServicesPercent of businesses rating as “excellent” or “goo...
16Key Driver Analysis• Relationship between residents’ ratings of  individual services and overall quality of services• Dr...
Community Design                                                                                                          ...
Government Performance
19Citizen Ratings of City Government                            Prepared by National Research Center, Inc.
20   Citizen Contact with City EmployeesHave you had any in-person,phone or email contactwith an employee ofthe City of Ca...
21                                           Priorities for Government                                               Econo...
22Businesses’ Perceptions of Growth RatesToo Slow      About right                      Too Fast      43%                 ...
23Businesses’ Perceptions of ManagingGrowth                              Prepared by National Research Center, Inc.
Benchmark Comparisons
25About NRC’s Benchmarks• Database of resident perspectives gathered in  citizen surveys from approximately 500  jurisdict...
26Cape Girardeau’s BenchmarksTwo custom sets of comparisons• Communities across the nation   • Communities in the State of...
27Benchmark Summary: Population 30,000to 50,000Strengths                             Areas for improvement• Quality and us...
28Benchmark Summary: MissouriCommunitiesStrengths                               Areas for improvement•   City parks and   ...
Thank you!             2955 Valmont Rd., Ste 300             Boulder, CO 80301             303-444-7863 • nrc@n-r-c.com   ...
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Cape Girardeau Resident/Business Survey

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Printed surveys were mailed to randomly selected homes and an online invitation was mailed to all businesses. The company conducting the survey, NRC, will use this data to produce a report projecting how often services are used, and how residents and businesses rate the performance of those services. The final report was delivered to Council summer 2012. Find more: cityofcape.org

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  • Good response rate, most cities have seen a drop in responses (was 28% in 2006) 819 by mail, 37 online
  • Page 8 Shopping – down from 59% in 2006 DK Employment opps – 38% don’t know Child care – 62% don’t know
  • Page 8 Shopping – down from 59% in 2006 DK Employment opps – 38% don’t know Child care – 62% don’t know
  • Page 8 Shopping – down from 59% in 2006 DK Employment opps – 38% don’t know Child care – 62% don’t know
  • Page 8 Shopping – down from 59% in 2006 DK Employment opps – 38% don’t know Child care – 62% don’t know
  • Page 8 Shopping – down from 59% in 2006 DK Employment opps – 38% don’t know Child care – 62% don’t know
  • Not asked in 2011 Don’t Know – 35% Population 19% Retail 39% jobs
  • Cape Girardeau Resident/Business Survey

    1. 1. Cape GirardeauCitizen Survey andBusiness Survey Results2012
    2. 2. 2Survey Background• Citizens’ and business owners’ and managers’ input on: ▫ Quality of life in the city ▫ Service delivery ▫ City government performance ▫ Priorities for City government• First survey of this type conducted by the City Prepared by National Research Center, Inc.
    3. 3. 3Survey methodsCitizen Sur vey Business Sur vey• Survey packets mailed to 1,800 • Invitations mailed to 1,193 households businesses ▫ Option to complete online ▫ Online only response ▫ Split evenly among 6 Wards • 273 business owners and• 565 residents completed the managers completed the survey survey ▫ Response rate of 24% ▫ Weighted to reflect the ▫ Margin of error ±6% population profile ▫ Response rate of 33% ▫ Margin of error of ±4% Prepared by National Research Center, Inc.
    4. 4. 4Highlights• High quality of life for residents and business owners and managers• Excellent employment, educational and volunteer opportunities• Parks and recreation a strength of the City Prepared by National Research Center, Inc.
    5. 5. Quality of Life
    6. 6. 6Overall Quality of Life in Cape GirardeauCitizen Sur vey Business Sur vey Prepared by National Research Center, Inc.
    7. 7. 7Citizens’ Commitment to the Community Recommend living in CapeRemain in Cape Girardeau for Girardeau to someone whothe next five years asks Prepared by National Research Center, Inc.
    8. 8. 8 Aspects of Quality of Life Place to raise children 70%Percent rating as “excellent” or “good” Neighborhood as a place to live 67% Citizens Place to work 65% Place to work 85% Place to do business 79% Businesses Relationship between business and government 55% Prepared by National Research Center, Inc.
    9. 9. 9 Characteristics of Cape Girardeau Opportunities toPercent of citizens rating as “excellent” or “good” participate in Ease of car Opportunities to Educational religious or travel in Cape volunteer opportunities spiritual events Girardeau and activities Highest 82% 78% rated 73% 65% Availability of Ease of air Ease of bus affordable travel to and Employment travel in Cape quality child from Cape opportunities Girardeau care Girardeau Lowest 43% 40% rated 35% 24%
    10. 10. 10 Characteristics of Cape GirardeauPercent of businesses rating as “excellent” or “good” Overall quality of Ease of car Overall image or Educational business and travel in Cape reputation of opportunities service Girardeau Cape Girardeau establishments Highest 81% 76% rated 73% 73% Ease of air Ease of bus Amount of travel to and Employment travel in Cape public parking from Cape opportunities Girardeau downtown Girardeau Lowest 43% 42% rated 31% 19%
    11. 11. 11Potential Problems Needing AttentionHigher rated problems Lower rated problems57% 28% 50% 26% 42% 23%38% 21% Percent of citizens responding “major attention” Prepared by National Research Center, Inc.
    12. 12. Quality of Services
    13. 13. 13Overall Quality of ServicesCitizen Sur vey Business Sur vey Prepared by National Research Center, Inc.
    14. 14. 14 City Services EmergencyPercent of citizens rating as “excellent” or “good” medical service Fire protection Public library provided by City parks services services Cape Girardeau Fire Department Highest 92% 91% rated 83% 82% Code Services to Street repair enforcement Bus or transit low-income and (weeds, services people maintenance abandoned buildings, etc.) Lowest 40% 38% rated 35% 39%
    15. 15. 15 City ServicesPercent of businesses rating as “excellent” or “good” Emergency medical service Fire prevention Fire protection provided by programs and Police services services Cape Girardeau education Fire Department Highest 93% 93% rated 82% 80% Code enforcement Street repair Bus or transit Economic (weeds, and services development abandoned maintenance buildings, etc.) Lowest 40% 39% rated 38% 37%
    16. 16. 16Key Driver Analysis• Relationship between residents’ ratings of individual services and overall quality of services• Drivers can be a window into improving overall ratings• Cape Girardeau drivers: ▫ Public schools ▫ Police services ▫ City communications ▫ Street lighting ▫ Emergency preparedness Prepared by National Research Center, Inc.
    17. 17. Community Design Recr Planning Animal Youth Storm Sewer services services drainage Recycling and zoning control Below City Benchmark olice Code Civic Engagement Street park rvices enforcement repair LibraFire Cable Economic City Snowion services television development communication removal Recrea raffic Sidewalk Traffic signal progra Legend Similar to Key Driver Benchmark rcement maintenance timing Aquatic fa utility water Power Senior services Street Street Garbage Drinking collection Community Inclusiveness lighting cleaning Environmental Sustainability Above BenchmarkOverall Quality of City of Cape Girardeau Cape Girardeau 2012 Action Chart™ Prepared by National Research Center, Inc. 17
    18. 18. Government Performance
    19. 19. 19Citizen Ratings of City Government Prepared by National Research Center, Inc.
    20. 20. 20 Citizen Contact with City EmployeesHave you had any in-person,phone or email contactwith an employee ofthe City of CapeGirardeau withinthe last 12 months? Did you feel your question or issue was resolved? Prepared by National Research Center, Inc.
    21. 21. 21 Priorities for Government Economic Beautification, Road development, upkeep of Crime and safety maintenance/Percent selecting as top 1 or 2 priority business and job landscape and traffic retention buildings 32% 25% Citizens 25% 23% Economic Beautification, Road Government development, upkeep of maintenance/ efficiency and business and landscape and traffic taxes job retention buildings 45% 19% Businesses 18% 14%
    22. 22. 22Businesses’ Perceptions of Growth RatesToo Slow About right Too Fast 43% 53% 5% Population 45% 49% 6% Retail 78% 23% Jobs Prepared by National Research Center, Inc.
    23. 23. 23Businesses’ Perceptions of ManagingGrowth Prepared by National Research Center, Inc.
    24. 24. Benchmark Comparisons
    25. 25. 25About NRC’s Benchmarks• Database of resident perspectives gathered in citizen surveys from approximately 500 jurisdictions including cities and counties• Normative comparison for 260 services representing the opinions of over 30 million Americans• Comparisons made to most recent surveys conducted within the jurisdictions Prepared by National Research Center, Inc.
    26. 26. 26Cape Girardeau’s BenchmarksTwo custom sets of comparisons• Communities across the nation • Communities in the State of with populations between Missouri 30,000 and 50,000 ▫ 20 communities included ▫ 76 communities included ▫ 40 comparisons available ▫ 99 comparisons available Prepared by National Research Center, Inc.
    27. 27. 27Benchmark Summary: Population 30,000to 50,000Strengths Areas for improvement• Quality and use of city parks and • Traffic law enforcement recreation centers and facilities • Ease of bus travel• Recycling services • Code enforcement• Volunteer opportunities and • Openness and acceptance of rates of volunteerism the community toward people of• Employment opportunities diverse backgrounds Prepared by National Research Center, Inc.
    28. 28. 28Benchmark Summary: MissouriCommunitiesStrengths Areas for improvement• City parks and • Crime prevention• Recreation centers and facilities • Safety in neighborhood and• Recycling services downtown• Drinking water • Cleanliness • Street sweeping and cleaning Prepared by National Research Center, Inc.
    29. 29. Thank you! 2955 Valmont Rd., Ste 300 Boulder, CO 80301 303-444-7863 • nrc@n-r-c.com www.n-r-c.com

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