Managing For Quality: Building and Sustaining Community Connections


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Community Network for Youth Development (CNYD) in San Francisco, in partnership with Redwood City 2020, is sponsoring Managing for Quality, a 5-part training series for leaders in the youth development movement. This second session focuses on building your community through asset-mapping to increase access to resources, people, and learning opportunities for youth. The series is facilitated by Lynn Johnson, Director of Community Field Work for CNYD. This session, she is joined by her brother, Mike Johnson of EASports and

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  • Derek Sivers | How to start a movement | Video on TED
  • There are so many online tools that it really doesn’t matter which ones you use. “No one is a social media expert. We are all still figuring it out.”
  • It’s all about the number of passionate followers you have. It’s the ones who have a passion for what you have to pay attention to.
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  • Managing For Quality: Building and Sustaining Community Connections

    1. 1. Managing For QualitySession 2: Sustaining Quality through Community Connections<br />In Partnership with Redwood City 2020<br />Thursday, December 2, 2010<br />9am – 12:30 pm<br />Facilitator/Trainer: Lynn Johnson |<br />Guest Speaker: Mike Johnson|<br />
    2. 2. 2<br />Last Session Review<br /><ul><li>Youth Development Framework for Practice w/focus on Organizational Practices and Building Readiness for Change
    3. 3. Leadership Compass/Leadership Styles
    4. 4. JGC Logic Model Planning</li></li></ul><li>Review of Action for the Month<br />Leadership Statements<br />Social entrepreneur and theater artist dedicated to building strong connections of creative & compassionate people to bring about positive social change – Lynn Johnson<br />How was the experience of writing the statement?<br />How does it inspire you to take the next steps?<br />3<br />
    5. 5. 4<br />Overview of Training Series<br />Session 1 | Nov 4 |Strengthening Vision and Leadership<br />Session 2 | Dec 2 | Sustaining Quality through Community Connections<br />Session 3 | Jan 13 | Supporting Staff Part 1: Hiring, Supervising, and Training Staff<br />Session 4 | Feb 3 | Supporting Staff Part 2: Building Skills through Coaching and Mentoring<br />Session 5 | Mar 3 | Youth-centered Assessment and Continuous Learning<br />March – May 2011 | 5 hours of Coaching<br />
    6. 6. 5<br />Agenda for Today’s Session<br />Welcome and Review<br />Brief Presentation: Community Connections<br />Activity: Community Asset Mapping<br />Short Break<br />Guest Presentation: Mike Johnson<br />Action for the Month and Evaluations<br />
    7. 7. Community Connections<br />6<br />
    8. 8. 7<br />Your Movement<br />“It’s about the movement, not you.”<br />Nurture your devoted followers<br />Show others how to follow<br />
    9. 9. 8<br />Your Movement<br />What is your movement?<br />Who are the folks involved?<br />Who are the folks who should be involved?<br />How you get people on board?<br />How do you get them to stay involved?<br />
    10. 10. 9<br />Connecting the Dots to GROW and STRENGTHEN: <br /><ul><li>Money and other physical resources
    11. 11. People to do the work
    12. 12. Learning Opportunities for you and your young people</li></li></ul><li>10<br />Asset-Based Community Development<br />1. Shift from “Needs Assessment” to “Asset Mapping”<br />2. Everyone has the potential to give their gifts<br />3. Giving gifts in a meaningful way strengthens the community (inside and outside of your program)<br />The Asset-Based Community Development Institute<br />Northwestern University<br /><br />
    13. 13. 11<br />Community Asset Mapping<br />Outside Your Program<br />Inside Your Program<br />
    14. 14. 12<br />Community Asset Mapping<br />Volunteers<br />Partners<br />Inside Your Program<br />Staff<br />Youth<br />Parents/Families<br />Funders/Donors<br />
    15. 15. 13<br />Community Asset Mapping<br />Business<br />Press/Media<br />Individuals<br />Outside Your Program<br />Youth and Families<br />Other Non-Profits<br />Government<br />Other Youth Programs<br />
    16. 16. 14<br />Community Asset Mapping<br />Brainstorm all of the assets inside your program<br />Brainstorm all of the assets outside of your program<br />Have fun making connections:<br />What connections have worked in the past that can be enhanced or improved?<br />What connections have never worked that need to be tweaked or broken?<br />What’s a bold, wild connection that just might work?<br />
    17. 17. 15<br />Communicating with Your Community<br />Swap Good Stories – Share, Listen and Collect<br />Be Honest and Authentic – Be Yourself<br />Plan and Measure<br />Think Continuity and Consistency<br />Be Multimedia<br />
    18. 18. Guest Speaker: Mike JohnsonCommunity Building<br /><ul><li>Intro
    19. 19. Quick Poll
    20. 20. Tenets of Community Building
    21. 21. Current Tools
    22. 22. Trends / In Practice
    23. 23. Questions</li></li></ul><li>Guest Speaker: Mike JohnsonCommunity Building<br />Mike Johnson is an interactive marketing professional with expertise in building and maintaining online communities.  He is a Digital Account Manager for Electronic Arts (located in Redwood City) and is the Founder of Playground Dad, a website that connects modern dads with products and events that help them spend better time with their kids. <br />
    24. 24. Tenets<br />Leverage a Passion or a Need<br />Famous Sales quote: “people either buy for a want or to solve a problem”<br />People want to Help (active content contributors)<br />People want to Learn (active – don’t share content)<br />People want to Share (extend the community)<br />
    25. 25.
    26. 26. Not a Numbers Game<br />
    27. 27.
    28. 28.
    29. 29. Brand Everything<br />
    30. 30. If you think about it…<br />Everyone is a: <br />Community Manager<br />Brand Manager<br />“Librarian”<br />
    31. 31. Highlights and Take-Aways from Q&A/Discussion<br /><ul><li>Remember, there are no real “experts” in social media. So, don’t be afraid to try things out. Experiment with social media and see what happens.
    32. 32. Find ways to break through the barrage of information with:
    33. 33. Compelling, unique content
    34. 34. Accessing multiple forms of media/technology until folks pay attention
    35. 35. Don’t assume that just because you do meaningful work that the community will just flock to you. Find a way to brand your organization in a way that it distinguishes.</li></li></ul><li>Highlights and Take-Aways from Q&A/Discussion<br /><ul><li>There is nothing worse than going to a site with old, out-dated content. Stay on top of updating your website. Once a week is a good frequency for youth organizations to add new content.
    36. 36. If you or your staff don’t have enough time to update your website or social media sites, use RSS feeds or programs like HootSuite or that allow you to update to multiple platforms at once
    37. 37. Think about ways that you can integrate communications into learning experiences for youth. How can you empower them to be the voices of their own program?
    38. 38. Consider how you might incorporate marketing & communications metrics into your Logic Model as you continue to assess quality in your program?</li></li></ul><li>Your Logic Model<br />“Whoever I am, or whatever I am doing, some kind of excellence is within my reach.”<br /><ul><li>How will strengthening your community connections bring your closer to your goals and objectives?
    39. 39. How do effective communications figure into your planning process?
    40. 40. How can you use new media as a tool?</li></ul>27<br />
    41. 41. Action for the Month<br />Continue working on a Draft of your Logic Model with colleagues back at your site incorporating today’s ideas<br />Ask yourself:<br />What are the current strengths of my staff as part of this community?<br />What’s missing?<br />How do I connect the dots?<br />28<br />