Marketwire Presentation - June 25, 2010

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Judy Hutchins presentation at CLCA Seminar: Best Practices IR and PR for Junior Issuers (June 25th, 2010)

Judy Hutchins presentation at CLCA Seminar: Best Practices IR and PR for Junior Issuers (June 25th, 2010)

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  • 1. Newswire Best Practices for Junior Issuers Judy Hutchins Marketwire © 2009 Marketwire
  • 2. Maintain a consistent stream of news © 2010 Marketwire
    • Build awareness and credibility, breed familiarity
    • Boost brand recognition and encourage stakeholder loyalty
    • Share good news and bad, build trustworthy relationships
    • Reach new audiences, foster relationships with media, analysts, consumers, investors
    • Remember, “out of sight means out of mind..."
    • Sustain SEO efforts and promote ‘findability’
  • 3. Marketwire AUTOMATICALLY inserts the release headline into the title tag and URL of the page SEO value-add: visible and searchable online
  • 4. Find news values in your company © 2010 Marketwire
    • Mine your "People, Places & Things"
    • Think outside the IR department for content
    • Maximize assets beyond words and financial tables
    • Be proactive in your newsmaking - research
  • 5. Find news values in your company © 2010 Marketwire
  • 6. Understand the role of a newswire © 2010 Marketwire
    • Meets disclosure in North America and abroad
    • Facilitates communication with media and stakeholder groups
    • Acts as a conduit or middleman for enabling communication between those who create content and those who consume it
    • Provides reach to media and investment audiences in local, national and international markets
    • Translates your messages into multiple languages
  • 7. Understand the role of a newswire © 2010 Marketwire press releases financial tables digital photos video Audio WHAT? The content. media (broadcast, print, news agencies, online media ) search engines financial databases regulatory bodies stakeholders social networks bloggers WHO? The recipients. regulatory compliance SEO B2B and B2C communications investor targeting media relations Why? The reasons. direct feed / FTP aggregators email central editorial systems RSS opt-in services mobile apps HOW? The methods.
  • 8. Recognize the value of a newswire © 2010 Marketwire
    • What a newswire can do that you (probably) can’t…
    • Gain access to hard-to-reach or exclusive databases, portals, search engines and aggregators
    • Translate your news into almost any language, and distribute worldwide
    • Disseminate your news and information to thousands of downstream partners simultaneously
    • Streamline your workflow
  • 9. Three Takeaways
    • On Top of Current Trends
      • Online, Multimedia, Xhtml, Workflow, Social Media, SEO, SEV
    • One-Stop Shopping
      • Streamline your workflow using newswire efficiencies
    • Maintain Consistent Visibility with Stakeholders
      • Using newswire technology, search capabilities & relationships
    © 2009 Marketwire