Social Entrepreneur of the Year Anshu Gupta: Creating a Parallel Economy with Reused Material

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View a video of the presentation here: http://www.youtube.com/watch?v=lXtkMl_j5hQ …

View a video of the presentation here: http://www.youtube.com/watch?v=lXtkMl_j5hQ

Anshu Gupta: Creating a Parallel Economy with Reused Materials
Founder and Director of GOONJ.org
April 30, 2013, Haas School of Business, UC Berkeley

Anshu Gupta, an Ashoka and Schwab Fellow, shared his experiences creating a cultural change - conscious giving, not thoughtless dumping - and how he came to lead one of the world's largest civic participation movements. He is the founder of GOONJ.org, a social enterprise that has created social innovations to address critical gaps in the developing world. Making clothing a matter of concern in the development sector emerged as his life's calling with GOONJ.

Considered one of the leading social enterprises in India, GOONJ, is focused on under resourced areas in development work; whether its clothing for the poor, cloth sanitary pads for women, or school materials for children. The organization is addressing the growing gap between prospering cities and rural villages, by moving resources from the former, who discard it as waste, to the later, for whom it is precious.

Event information and multimedia: http://nonprofit.haas.berkeley.edu/events.html
The Schwab Charitable Philanthropy Speaker Series is presented by the Haas Center for Nonprofit and Public Leadership (CNPL) and sponsored by Schwab Charitable.

About CNPL: The Center for Nonprofit and Public Leadership at the Haas School of Business, UC Berkeley, seeks to inspire the next generation of leaders to create and seize opportunities to achieve social impact across sectors.

For resources and information on how business is integral to the achievement of positive social impact around the world:
Website: http://bit.ly/haas-cnpl
Facebook: http://bit.ly/cnpl-fb
Twitter: @ImpactMBA

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Transcript

  • 1. Turning urban WASTAGE into rural RESOURCE !!
  • 2. Disposer of unclaimed dead bodies ..
  • 3. Organizing awareness cum collection camps Sorting, repairing & packing Transportation to grassroots partners in 21 states Village level meetings & implementation The Process..
  • 4. Cloth For Work- Turning age-old charitable act into dignified giving..
  • 5. Digging up wells in water parched areas with the power of people
  • 6. Bamboo bridges made with village wisdom & resources
  • 7. Reviving & cleaning up village water bodies
  • 8. Reviving a water channel to enhance irrigation; Bihar
  • 9. Road revival; sanitation and infrastructure building
  • 10. Over 5 villages got together to built up 2 kms road; Odisha
  • 11. The success: NREGA recognized the road
  • 12. Creating bamboo schools to libraries’ infrastructure
  • 13. Over 900 development activities in the last 2 years itself Infrastructure Development 31% Environment & Agriculture 7% Water 18% Sanitation 44% Sanitation (Road, drainage and village cleaning, repairing drainage channel etc.) Water (Well digging, recharging water bodies, Pond, well & tubewell premises cleaning) Environment & Agriculture (Land bunding,Plantation, Kitchen garden,Check dam etc.) Infrastructure Development ( Repairing roads, community structures, Making Bamboo bridges & schools etc.) Over 900 development activities in the last 2 years itself Infrastructure Development 31% Environment & Agriculture 7% Water 18% Sanitation 44% Sanitation (Road, drainage and village cleaning, repairing drainage channel etc.) Water (Well digging, recharging water bodies, Pond, well & tubewell premises cleaning) Environment & Agriculture (Land bunding,Plantation, Kitchen garden,Check dam etc.) Infrastructure Development ( Repairing roads, community structures, Making Bamboo bridges & schools etc.) Over 900 development activities in the last 2 years itself Infrastructure Development 31% Environment & Agriculture 7% Water 18% Sanitation 44% Sanitation (Road, drainage and village cleaning, repairing drainage channel etc.) Water (Well digging, recharging water bodies, Pond, well & tubewell premises cleaning) Environment & Agriculture (Land bunding,Plantation, Kitchen garden,Check dam etc.) Infrastructure Development ( Repairing roads, community structures, Making Bamboo bridges & schools etc.) Over 900 development activities in the last 2 years itself Infrastructure Development 31% Environment & Agriculture 7% Water 18% Sanitation 44% Sanitation (Road, drainage and village cleaning, repairing drainage channel etc.) Water (Well digging, recharging water bodies, Pond, well & tubewell premises cleaning) Environment & Agriculture (Land bunding,Plantation, Kitchen garden,Check dam etc.) Infrastructure Development ( Repairing roads, community structures, Making Bamboo bridges & schools etc.)
  • 14. ‘School to School’- Turning under utilised school material into motivational tool !!
  • 15. Old toys and games- now a cause to rejuvenate kids centers
  • 16. A step to convert hundreds of Aanganwadis into colourful and children friendly places. An Aanganwadi worker explains the impact - “Pehley bachcha aata nahi tha, ab bachcha jata nahi ” means earlier the kids didn’t use to come, now they don’t go !!
  • 17. Not Just a Piece of Cloth-Turning waste cotton cloth into a viable solution !!
  • 18. Opening up dialogue on a taboo issue
  • 19. Old sewing machines into stitching centers Discarded frames can give vision Discarded doors, windows, tiles can built up structures… Laptops/ computers can open computer centers..
  • 20. Old furniture could provide better sitting Setting up music bands with discarded musical instruments
  • 21. Value adding to city’s discard at GOONJ’s Processing centers
  • 22. Last shreds of material into Income generation
  • 23. Rural MarketRural MarketUrban MarketUrban Market
  • 24. Sujni –Sujni – a new livelihood
  • 25. DHL Big Bazaar Whirlpool PantaloonsGlobusDLF Place, Saket Radio Mirchi Johnson & Johnson Raymond Big FM Some co-branded campaigns
  • 26. The Organisation InternalInternal ExternalExternal Five member governing body 150 people full- time on payrolls 8 offices cum processing centers in the country Implementation in parts of 21 states A strong network of over 250 partner groups Regular campaigns by over 300 corporates/schools etc Co- branded campaigns with many established brands Large volunteers base nationally & internationally A new term in the development sector- Largest non monetary resource agency..
  • 27. Impact & Innovation .. ‘In an annual budget of 600,000 USD' Over 2.10 million pieces of clothes Over 900 development activities in the last 2 years itself.. AND.. Over 200,000 pieces of toys & games.. 2 million sanitary pads from waste cloth.. 200,000 kg of un- wearable cloth turned into quilts by village women Channelising a million Kg of material annually Over 300,000 pieces of stationary items / educational material
  • 28. Establishing old material as a tool for social change.. To make people aware of their basic rights And to tell people-the massive potential they have!! To free up meagre resources of people for other pressing needs To mobilise large scale civic participatio n To fill urban- rural divide To focus on ignored basic needs To value local wisdom and resources
  • 29. Jun’ 12: GDN- Japanese award for Most Innovative Development Project Feb’ 12: GOONJ.. won ‘Edelgive‘ award in health & well- begin category. Dec’11: SAFRG award for initiatives in raising resources. Nov’10: Listed in ‘Forbes’ as one of the India’s most powerful rural entrepreneurs. May’10: ‘Innovation for India’ award by Marico for developing innovative solution by using old cloth and other material. Nov’ 12: ‘Social entrepreneur of the year award’ to Mr. Anshu Gupta, by the Schwab foundation, sister concern of World Economic Forum. Jul’ 12: GOONJ recognized as ‘Game Changing Innovation’ by NASA & US State Dept. Some Recognitions !!
  • 30. Nov’09: ‘Cloth for Work’ wins international Lien i3 Challenge Award Mar’ 09: CNN IBN’s ‘Real Heros’ award to Mr. Anshu Gupta Mar’ 08 : India NGO of the year’ award by Resource Alliance. May’ 07: GOONJ’s sanitary pad inititaive ‘Not just a piece of cloth’ wins World Bank’s Global Development Market Place Award. Jul’ 07: GOONJ’s first initiative “VASTRA-SAMMAN” recognized as one of ‘The Good Practices’ in Dubai International Awards. 2004: Prestigious Ashoka Fellowship to Anshu Gupta, for his innovative idea & its mass social impact. Won Changemaker’s Innovation Awards for School to School (S2S) in 2004, for ‘RAHAT’ in 2006 & for ‘Not just a piece of cloth’ in 2009. Mar’10: Jamnalal Bajaj CFBP Award for ‘Fair Practices’
  • 31. Changing face ..
  • 32. Focus on receiver’s DIGNITY rather than donor’s PRIDE
  • 33. Clothes: not just a basic need..
  • 34. You can also contribute..
  • 35. JOIN US.. for  Technology inputs  Documentation of knowledge, impact & innovations  Policy level attention to the issues and idea  Financial Resources while keeping our values intact without depending on typical investment or venture models  One time support to build infrastructure  Effective global replication of GOONJ model a place in research, academics & policy to Create a parallel economy Which is not CASH based but TRASH based..
  • 36. अगर नींद सेअगर नींद से प्यारा है सपनाप्यारा है सपना,, और िजद के साथ ले सकते हो जोिखम    तो ये जगह तुम्हारी है.. अगर शुर कर सकते हो अके ले   अगर शुर कर सकते हो अके ले    ,, और बढने के िलए नहीं ढूँढोगे सहारा      तो ये जगह तुम्हारी है.. अगर भरोसा है खुद परअगर भरोसा है खुद पर,, और अिविश्विास नहीं है जग पर तो ये जगह तुम्हारी है.. अगर चल सकते हो अनथकअगर चल सकते हो अनथक,, और छांवि का इंतजार नहीं है    तो ये जगह तुम्हारी है..
  • 37. अगर भूख लगे और याद आये भूखा   अगर भूख लगे और याद आये भूखा    ,, और प्यास पर, तालाब एक सूखा  तो ये जगह तुम्हारी है... अगर आँ ख नहीं है पर दृष्टिष्टि हैअगर आँ ख नहीं है पर दृष्टिष्टि है,, तन का एक भाग नहीं है  , पर मस्ती है तो ये जगह तुम्हारी है... अगर नहीं चाहते आग लगानाअगर नहीं चाहते आग लगाना,, और िचंगारी है एक मकसद तो ये जगह तुम्हारी है.. अगर नींद से प्यारा है सपनाअगर नींद से प्यारा है सपना,, और िजद के साथ ले सकते हो जोिखम तो ये जगह तुम्हारी है..