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PORT & DESTINATION ASSOCIATION DEVELOPMENT 	• Bo Larsen, Director Cruise Baltic and Cruise Copenhagen
PORT & DESTINATION ASSOCIATION DEVELOPMENT 	• Bo Larsen, Director Cruise Baltic and Cruise Copenhagen
PORT & DESTINATION ASSOCIATION DEVELOPMENT 	• Bo Larsen, Director Cruise Baltic and Cruise Copenhagen
PORT & DESTINATION ASSOCIATION DEVELOPMENT 	• Bo Larsen, Director Cruise Baltic and Cruise Copenhagen
PORT & DESTINATION ASSOCIATION DEVELOPMENT 	• Bo Larsen, Director Cruise Baltic and Cruise Copenhagen
PORT & DESTINATION ASSOCIATION DEVELOPMENT 	• Bo Larsen, Director Cruise Baltic and Cruise Copenhagen
PORT & DESTINATION ASSOCIATION DEVELOPMENT 	• Bo Larsen, Director Cruise Baltic and Cruise Copenhagen
PORT & DESTINATION ASSOCIATION DEVELOPMENT 	• Bo Larsen, Director Cruise Baltic and Cruise Copenhagen
PORT & DESTINATION ASSOCIATION DEVELOPMENT 	• Bo Larsen, Director Cruise Baltic and Cruise Copenhagen
PORT & DESTINATION ASSOCIATION DEVELOPMENT 	• Bo Larsen, Director Cruise Baltic and Cruise Copenhagen
PORT & DESTINATION ASSOCIATION DEVELOPMENT 	• Bo Larsen, Director Cruise Baltic and Cruise Copenhagen
PORT & DESTINATION ASSOCIATION DEVELOPMENT 	• Bo Larsen, Director Cruise Baltic and Cruise Copenhagen
PORT & DESTINATION ASSOCIATION DEVELOPMENT 	• Bo Larsen, Director Cruise Baltic and Cruise Copenhagen
PORT & DESTINATION ASSOCIATION DEVELOPMENT 	• Bo Larsen, Director Cruise Baltic and Cruise Copenhagen
PORT & DESTINATION ASSOCIATION DEVELOPMENT 	• Bo Larsen, Director Cruise Baltic and Cruise Copenhagen
PORT & DESTINATION ASSOCIATION DEVELOPMENT 	• Bo Larsen, Director Cruise Baltic and Cruise Copenhagen
PORT & DESTINATION ASSOCIATION DEVELOPMENT 	• Bo Larsen, Director Cruise Baltic and Cruise Copenhagen
PORT & DESTINATION ASSOCIATION DEVELOPMENT 	• Bo Larsen, Director Cruise Baltic and Cruise Copenhagen
PORT & DESTINATION ASSOCIATION DEVELOPMENT 	• Bo Larsen, Director Cruise Baltic and Cruise Copenhagen
PORT & DESTINATION ASSOCIATION DEVELOPMENT 	• Bo Larsen, Director Cruise Baltic and Cruise Copenhagen
PORT & DESTINATION ASSOCIATION DEVELOPMENT 	• Bo Larsen, Director Cruise Baltic and Cruise Copenhagen
PORT & DESTINATION ASSOCIATION DEVELOPMENT 	• Bo Larsen, Director Cruise Baltic and Cruise Copenhagen
PORT & DESTINATION ASSOCIATION DEVELOPMENT 	• Bo Larsen, Director Cruise Baltic and Cruise Copenhagen
PORT & DESTINATION ASSOCIATION DEVELOPMENT 	• Bo Larsen, Director Cruise Baltic and Cruise Copenhagen
PORT & DESTINATION ASSOCIATION DEVELOPMENT 	• Bo Larsen, Director Cruise Baltic and Cruise Copenhagen
PORT & DESTINATION ASSOCIATION DEVELOPMENT 	• Bo Larsen, Director Cruise Baltic and Cruise Copenhagen
PORT & DESTINATION ASSOCIATION DEVELOPMENT 	• Bo Larsen, Director Cruise Baltic and Cruise Copenhagen
PORT & DESTINATION ASSOCIATION DEVELOPMENT 	• Bo Larsen, Director Cruise Baltic and Cruise Copenhagen
PORT & DESTINATION ASSOCIATION DEVELOPMENT 	• Bo Larsen, Director Cruise Baltic and Cruise Copenhagen
PORT & DESTINATION ASSOCIATION DEVELOPMENT 	• Bo Larsen, Director Cruise Baltic and Cruise Copenhagen
PORT & DESTINATION ASSOCIATION DEVELOPMENT 	• Bo Larsen, Director Cruise Baltic and Cruise Copenhagen
PORT & DESTINATION ASSOCIATION DEVELOPMENT 	• Bo Larsen, Director Cruise Baltic and Cruise Copenhagen
PORT & DESTINATION ASSOCIATION DEVELOPMENT 	• Bo Larsen, Director Cruise Baltic and Cruise Copenhagen
PORT & DESTINATION ASSOCIATION DEVELOPMENT 	• Bo Larsen, Director Cruise Baltic and Cruise Copenhagen
PORT & DESTINATION ASSOCIATION DEVELOPMENT 	• Bo Larsen, Director Cruise Baltic and Cruise Copenhagen
PORT & DESTINATION ASSOCIATION DEVELOPMENT 	• Bo Larsen, Director Cruise Baltic and Cruise Copenhagen
PORT & DESTINATION ASSOCIATION DEVELOPMENT 	• Bo Larsen, Director Cruise Baltic and Cruise Copenhagen
PORT & DESTINATION ASSOCIATION DEVELOPMENT 	• Bo Larsen, Director Cruise Baltic and Cruise Copenhagen
PORT & DESTINATION ASSOCIATION DEVELOPMENT 	• Bo Larsen, Director Cruise Baltic and Cruise Copenhagen
PORT & DESTINATION ASSOCIATION DEVELOPMENT 	• Bo Larsen, Director Cruise Baltic and Cruise Copenhagen
PORT & DESTINATION ASSOCIATION DEVELOPMENT 	• Bo Larsen, Director Cruise Baltic and Cruise Copenhagen
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PORT & DESTINATION ASSOCIATION DEVELOPMENT • Bo Larsen, Director Cruise Baltic and Cruise Copenhagen

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  • 1. Port & Destination Association Development CRUISE BALTIC One Sea – Oceans of adventures International Cruise Summit – Madrid – October 2013 Director Cruise Baltic & Cruise Copenhagen Network Bo Larsen bnl@woco.dk
  • 2. Cruise Copenhagen
  • 3. Cruise Baltic
  • 4. Agenda i. NEWS - Skagen - Copenhagen - Malmö ii. Challenging Legislative Environment - Port Service Standards - Waste Reception Study - ECA 2015 iii. Economic Impact Studies iv. Guest Satisfaction
  • 5. NEWS  Cruise Baltic Port number 28  Ocean Quay in Copenhagen  Malmö, Sweden
  • 6. Skagen, Denmark Destination number 28  “Boutique Destination”  5-6 annual calls last 10 years  Interesting tour options  Geographical phenomena  New pier available 2015
  • 7. New Pier 2015 Skagen, Denmark
  • 8. Copenhagen, Denmark New Ocean Quay - 2014
  • 9. New Ocean Quay – 2014 $ 100 million investment • • • • Width 70 m - operation area 18 m Water depth 10 m Parking area for 200 cars Adequate waste reception facilities
  • 10. New Ocean Quay – 2014 1.1 km. new pier 7 km. to city hall square
  • 11. New Ocean Quay – 2014 3 terminal buildings each 3.300 sqm
  • 12. Malmø, Sweden
  • 13. Malmø, Sweden
  • 14. Aarhus, Denmark
  • 15. Historical Perspective 2008 • • • • • 11 new ships Headlines: Shipbuilding Dialogue: New exciting destinations CB: Marketing to travel agents Baltic: +20.5% - 3.1mill guests 2013 • • • • • 6 new ships Headlines: Regulation Dialogue: Efficient itineraries CB: Cruise Line Collaboration Baltic: +4.7% - 4.3mill guests
  • 16. Challenging Environment • New Regulations - Waste Reception - ECA • Fuel Costs
  • 17. Cruise Baltic Port Service Standards Background A lot of various “marketing standards” in our industry Extremely positive feedback as it results in: - Efficiency among cruise line operators - Benchmark and competition within Baltic ports Cruise Baltic Port Service Standards Launched in Marseilles November 2012
  • 18. Cruise Baltic Port Service Standards Background A lot of various port “marketing standards” in our industry This tool is different and created to create: - Efficiency among cruise line operators - Benchmark and competition within Baltic ports Facts:  Evaluation of each Baltic pier  Made in collaboration with CLIA and operators  New updates twice yearly Cruise Baltic Port Service Standards Launched in Marseilles November 2012
  • 19. Cruise Baltic Port Service Standards Essential – 17 different standards – examples: Pilotage service available Cleared and well signaled entrance / exit and from the pier Bunkers available Desirable – 6 different standards – examples: Designated and marked parking spaces for vehicles Fixed sign / map of the port with directions between port and city City maps available at pier
  • 20. Cruise Baltic Port Service Standards     Evaluation of each Baltic pier Made in collaboration with CLIA and Cruise Line Operators New update twice yearly Latest update: pictures of each pier and new rating system
  • 21. Reception Facilities operational compliance strategy Potentially become part of Cruise Baltic Port Service Standards Background • The implications and expectations of new legislation not fully explained • Revised annex V special area requirements for the Baltic requires information. - Cruise ship operators vs. the port waste reception facilities • Cruise Baltic as a respected port association should get involved
  • 22. Process example of the relevant stakeholders
  • 23. Port Reception Facilities operational compliance strategy Three phases: 1. 2. 3. Template and information retrieval Pilot test on one major port Evaluation on all other ports Phase One Detailed information retrieval on the Baltic Ports including but not limited to prior studies, resulting in a template and methodology with questionnaire on adequacy. Phase two Roll out a template and procedures to one major Baltic port. Any findings and feedback will be examined and if appropriate incorporated in the final methodology with questionnaire on adequacy. Phase three This will involve ALL other ports within Cruise Baltic, where the methodology will be used to determine the Adequacy and any missing components via a Gap Analysis.
  • 24. Phase 1 template and information retrieval Receiving Station Information Name of Cruise Port Cruise Terminal Reference Direct Shore Connection Maximum Flow Rate Standard Connection Barge Maximum Flow Rate Standard Connection Tank Trucks Maximum Flow Rate Standard Connection Sewage Receiving Bio-Residue Receiving Fats & Oil Receiving Copenhagen Gdansk Gdynia Helsinki Helsinki Kalmar Karlkrona Kemi Klaipeda Kotka Malmo Mariehamn Ronne Rostock Saaremaa Sassnitz 22 different criteria per pier in each port Receiving Station information e.g. Administration e.g. Direct shore connection Port waste management plan Maximum flowrate Port reception facilities database completed Standard connection Advanced notification form circ 644a implemented Barge No special fee system Tank trucks Inadequacy reported Sewage receiving………. Inadequacy report cleared………. Food Waste Re Water Receivi
  • 25. Cruise Terminal Reference Direct Shore Direct Shore Connection Connection Copenhagen Gdansk Gdynia Helsinki Helsinki Kalmar Karlkrona Kemi Klaipeda Kotka Malmo Mariehamn Ronne Rostock Saaremaa Sassnitz Stockholm Tallin Turku Visby Insert Yes or No ififthe Terminal has Direct Shore Connenctions Insert Yes or No the Terminal has Direct Shore Connenctions available for the maximum number of Cruise Ships available for the maximum number of Cruise Ships Maximum Flow Standard Maximum Flow Rate Connection Rate Insert Yes or No if the Terminal uses Tank Trucks as part of the PRF. Insert Yes or No if each Barge Facility has Standard Connections available in accordance with MARPOL Regulation Receiving Station Information Maximum Flow Standard Maximum Flow Standard Barge Barge Rate Connection Rate Connection Define the lowest of the maximum flow rates from the Barge Facilities avaible at the Terminal Define the lowest of the maximum flow rates from the Barge Facilities avaible at the Terminal Insert Yes or No if the Terminal uses Barges as part of the PRF. Insert Yes or No if the Terminal uses Barges as part of the PRF. Insert Yes or No if each Direct Shore Connections have Standard Insert Yes or No if each Direct Shore Connections have Standard Connections available in accordance with MARPOL Regulation Connections available in accordance with MARPOL Regulation Define the lowest of the maximum flow rates from the Direct Define the lowest of the maximum flow rates from the Direct Shore Connections avaible at the Terminal Shore Connections avaible at the Terminal Name of Cruise Port Insert each individual Terminal Reference number or name. Phase 1 - template and information retrieval  Instructions on each of the 22 criteria Tank Trucks
  • 26. Phase 2 pilot test on one major port  Stockholm’s 10 different facilities………….. Receiving Station Information Name of Cruise Port Cruise Terminal Reference Stockholm Stockholm Stockholm Stockholm Stockholm Stockholm Stockholm Stockholm Stockholm Stockholm Bouy1 Frihamnen634 Frihamnen638 Frihamnen650 Nybroviken5 Nynashamnbouy Stadsgarden160 Stadsgarden167 Skeppsbron106 Värtahamnen523 Direct Shore Connection Maximum Flow Rate Standard Connection yes yes yes No No Yes yes Yes Yes 300 300 300 Yes Yes Yes 100 300 50 50 Yes Yes Yes Yes No Special Fee System Implemented Yes Yes Yes Yes Yes Yes Yes Yes Yes Yes
  • 27. Phase 3 • After having evaluated Stockholm, we expect to deliver gap analysis in June 2014
  • 28. Port Reception Facilities operational compliance strategy Objective • IMO procedures need to be modified and in alignment with special areas • Ongoing activities and information retrieval within the ports - through a collective partnership and not through a fragmented methodology. Cruise Ship Owners Waste reception companies Port authorities Regulators
  • 29. Deployment impact of ECA 2015 No easy answer……………. • Many different operators – Many different strategies
  • 30. Emission Control Area 2015 • Many different operators – Many different strategies: - Different source markets - Fly-Cruise (US, Italy, Spain, France) - EX-UK-Germany-Holland cruising - Large vs. Small operators - Ship efficiency and technology - Destination focused ships - Competitive considerations based on market share/source markets + Cost of fuel in St. Petersburg…………..
  • 31. Emission Control Area 2015 statements from operators “Deployment 2015 is not fully closed yet, but plans are currently similar to 2014 regarding number of port, calls and itineraries” “We will reduce capacity in NE, but not in the Baltic. We will slow down ships in ECA, but increase length of stay in ports. We have ships that are less effected by ECA and we are still in the process of making that puzzle” “2015 won’t be much different to 2013, 2014. Looking at scrubber solution before we can confirm future deployment” “Not final decision yet. We may remove one ship in 2015, but that decision is not linked to ECA”
  • 32. Emission Control Area 2015 “We may have to skip the Baltic for the 2015 season due to our tonnage. We would like to offer the Baltic to our guests again in 2016 though” “We will continue with ”X ship” again in 2015, but in addition to our Baltic Sea Cruises we may offer a few Norwegian cruises as well. We finalize deployment early November” “We will finalize Baltic itineraries for 2015 at a meeting tomorrow and I expect that the Baltics will come out better than 2014 despite ECA regulations” “We will certainly be trading in the Baltic in 2015. We have just started the process of scheduling, and I will get back asap with an indication, since impact of the ECA is still being worked out” “2015 is still in discussion – i.e. I don’t have proper numbers so far. But I don’t expect major changes in volume”.
  • 33. Helsinki, Finland
  • 34. Economic Impact Studies vital strategic tool Outcome: A. Spending B. Jobs created C. Guest satisfaction Results: • • • • Changed political focus Increased investments in cruise networks New products Infrastructure investments Total Baltic impact study: • Primo 2014 Arendal Aalborg Riga Kiel
  • 35. Satisfaction vs. expectations • 80% of the guests have very high (33%) or high (47%) expectations prior to their Cruise Baltic experience. Guest expectations prior to cruise (Scale 1-5) Very low Low 17% 0% Neither nor High Very high 47% 20% 40% 33% 60% 80% 4,16 100% • 9 in 10 guests are very satisfied (54%) or satisfied (34%) Guest satisfaction (Scale 1-5) Very dissatisfied 9% 0% Dissatisfied Neither nor 34% 20% Satisfied Very satisfied 54% 40% 60% 4,40 80% 100%
  • 36. Recommendation • 88% of all guests are very likely (59%) or likely (29%) to recommend a cruise in the Baltic Sea. Guests’ likeliness to recommend (scale 1-5) Very unlikely 9% 0% Unlikely Neither nor 29% 20% Likely Very likely 4,42 59% 40% 60% 80% 100%
  • 37. Likelihood of returning 2011 vs. 2013 • Increase in proportion of guests who are likely to return on a cruise Likely to return on a cruise (Scale 1-5) Very unlikely 2013 10% 2011 12% 12% Unlikely 20% 13% 0% Neither unlikely, nor likely 29% 21% 20% Likely 30% 22% 40% 60% Very likely 3,57 33% 80% 3,51 100% Likely to return on a holiday to a city (scale 1-5) Very unlikely 2013 5% 5% 2011 10% 0% 14% 7% Unlikely 33% 19% 20% Neither unlikely, nor likely Very likely 43% 25% 40% Likely 4,06 39% 60% 80% 3,77 100%
  • 38. Malmö, Sweden
  • 39. 2013 Season 49 Cruise Lines and 86 Ships in 2013
  • 40. 2013 Season Highlights • No major operational issues • Great guest satisfaction • High temperatures for North Europe (luxury challenge) Challenges: • Hop-On Hop-Off products • Sankt Petersburg and independent Tour Operators
  • 41. Port & Destination Association Development CRUISE BALTIC One Sea – Oceans of adventures International Cruise Summit – Madrid – October 2013 Director Cruise Baltic & Cruise Copenhagen Network Bo Larsen bnl@woco.dk

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