Port Congestion Crystal Morgan

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Canada New England Cruise Symposium, Port Congestion, Crystal Morgan

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Port Congestion Crystal Morgan

  1. 1. Crystal Morgan Princess Cruises Director, Market Planning Canada & New England Cruise Symposium June 8 – 10, 2010
  2. 2. Princess Cruises Market Planning Mission: To create commercially attractive, competitive and innovative deployments and itineraries that optimize revenues, minimize costs and support the company’s financial goals and brand position.
  3. 3. Princess Cruises Market Planning Itinerar Planning CommitteeM Marine Operations Sales & Hotel Customer Operations Relations Shore Yield Optimized Operations & Management Itinerary Logistics
  4. 4. % of Passenger Bed Days 2011 Canada & New Exotics England, 4% 28% Alaska Mexico & 13% Coastals 3% Europe Panama Caribbean 21% Canal 24% 7%
  5. 5. 6-Year Growth in Trade 134% increase since 2005
  6. 6. Causes of port congestion Deployment patterns Fall deployments, expanding into summer Length of voyages 7 day with weekend departures 10-day or longer open-jaw Need for a consistent product in marketplace Homeport options
  7. 7. Causes of port congestion Availability of Berths Ship size Berth vs anchor Competition
  8. 8. Princess Fleet SHIP CLASS LOA GRT DRAFT PASSENGER (lower berth) Caribbean Class 290 m 113,600 8.5 m 3,100 (Ruby, Emerald, Crown, Caribbean) Diamond Class 288 m 115,900 8.6 m 2,600 (Sapphire, Diamond) Grand Class 290 m 109,000 8.5 m 2,600 (Golden, Star, Grand) Coral Class 294 m 91,600 8.3 m 1,974 (Island, Coral) Sun Class 261 m 77,500 8.1 m 2,000 (Sea, Dawn, Sea) Pacific Class 180 m 30,300 5.6 m 710 (Royal, Tahitian, Pacific)
  9. 9. Solutions? Cross brand cooperation Berth expansion Alternative ports

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