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Canada New England Cruise Symposium Industry Trends   Ian Patterson
 

Canada New England Cruise Symposium Industry Trends Ian Patterson

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Canada New England Cruise Symposium, Industry Trends, Ian Patterson

Canada New England Cruise Symposium, Industry Trends, Ian Patterson

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    Canada New England Cruise Symposium Industry Trends   Ian Patterson Canada New England Cruise Symposium Industry Trends Ian Patterson Presentation Transcript

    • Back in the day............ .
    • Back in the day............ .
    • Then came the fax machine...... .
    • Ah, the waste of it all.... .
    • Mass Print.............. .
    • WWW....... .
    • WWW....... .
    • How we use it........ . • Early adopter • Spread and manage our brand • “Talk to people in their fashion” • Optimized Video • Syndication to MSN, Yahoo, YouTube • All promos on all media • Segmented lists • Mobile marketing