Canada New England Cruise Symposium Industry Trends Ian Patterson

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Canada New England Cruise Symposium, Industry Trends, Ian Patterson

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Canada New England Cruise Symposium Industry Trends Ian Patterson

  1. 1. Back in the day............ .
  2. 2. Back in the day............ .
  3. 3. Then came the fax machine...... .
  4. 4. Ah, the waste of it all.... .
  5. 5. Mass Print.............. .
  6. 6. WWW....... .
  7. 7. WWW....... .
  8. 8. How we use it........ . • Early adopter • Spread and manage our brand • “Talk to people in their fashion” • Optimized Video • Syndication to MSN, Yahoo, YouTube • All promos on all media • Segmented lists • Mobile marketing

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