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Canada New England Cruise Symposium Cruise 101 Michael Crye

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Canada New England Cruise Symposium, Cruise 101, Michael Crye

Canada New England Cruise Symposium, Cruise 101, Michael Crye

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  • 1. CNE CRUISE SYMPOSIUM JUNE 8, 2010 “CRUISE 101 EVOLUTION OF CRUISING” Michael Crye Executive Vice President CLIA 1
  • 2. Cruise Industry’s Evolution Converted ocean liners to a fleet of 200+ purpose-built ships 118 New ships in the last 10 years
  • 3. •200+ ships •GRT exceeding 225,000 •Ice skating rinks, bowling alleys •Spas that rival any on land •Engineering innovation for safety, security and the environment •Over 14 million guests per year •Over 350,000 North Americans employed
  • 4. From a small boutique industry to a $40 billion economic impact in N. America & €32.2 in Europe
  • 5. Vessel mobility Quickly adapting and redeployment to change Generating demand New Ships & with incredible value Remarkable Product Expense Continued high management Interest and Demand Global passenger Filling the ships, sourcing Travel Agents
  • 6. Fuel Escalation 16000 Operation IraqiCredit Crisis Recession Freedom 14000 September 11 th 12000 Iranian Dot Com Sharp Decline in Bust Revolution & Manufacturing & 10000 Oil Crisis Desert Storm 8000 Begins 6000 4000 2000 0 1980 1981 1982 1983 1984 1985 1986 1987 1988 1989 1990 1991 1992 1993 1994 1995 1996 1997 1998 1999 2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 7.4% average annual growth in passengers
  • 7. “The Love Boat” TV show premiered in 1977, bringing cruising into millions of homes”
  • 8. • Over 80 cruise lines have been members of CLIA since 1975 • Today: 25 CLIA Member Cruise Lines
  • 9. Photos by Peter Knego, courtesy of MaritimeMatters.com
  • 10. Photos by Peter Knego, courtesy of MaritimeMatters.com
  • 11. ●Advancements on the environmental front: • Environmental stewardship videos • Rigorous recycling programs • Energy saving LED light bulbs • High-efficiency appliances • Ecological hull coatings • Window tinting • Propulsion and hull design • Waste management practices & procedures • Cutting edge technology
  • 12. 350,000 294,395 300,000 271,833 262,690 244,271 250,000 220,187 225,364 206,477 200,000 150,000 100,000 50,000 0 2003 2004 2005 2006 2007 2008 2009 Total Beds in Market
  • 13.  • 76.5% from U.S. & Canada • 23.5% Sourced Internationally-from Europe and other countries • 104.4% Occupancy • Average Length of Cruise: 7.2 days
  • 14. • 14.3 million passengers (+855,000, +6.4%)  10.7 million passengers – North America  3.6 million passengers – International
  • 15. 2010 RCI Allure of the Seas 5,400 Large NCL Epic 4,200 Ships Celebrity Eclipse 2,850 MSC Magnifica 2,550 Costa Deliziosa 2,260 HAL Nieuw Amsterdam 2,100 Cunard Queen Elizabeth 2,092 2010 Seabourn Sojourn 450 Small & American Independence 101 Luxury Pearl Seas Pearl Mist 110 Ship Avalon Waterways Felicity 138 Avalon Waterways Luminary 138
  • 16. Total in Combined CLIA Fleet (Net) 219 220 214 215 210 206 205 200 2010 2010 2010 195 2010 2011 2012 *23 Ocean-going and 3 Riverboat/Coastal Cruise
  • 17. Net Annual Beds Announced New builds Announced Deletions Total Beds in Combined CLIA Fleet 400,000 348,366 350,000 333,764 316,271 294,395 300,000 262,690 271,833 244,271 250,000 200,000 150,000 100,000 50,000 2006 2007 2008 2009 2010 2011 2012 0 -50,000 2006 2007 2008 2009 2010 2011 2012 18% Net Increase in CLIA Member Line Capacity, 2010 - 2012
  • 18. History of Recession Resistance 14,000 12,000 10,000 8,000 6,000 4,000 2,000 0 1980 1982 1984 1986 1988 1990 1992 1994 1996 1998 2000 2002 2004 2006  vacations are More Needed Now than Ever  New Ships Generate New Customers Vacationers are “Value Seekers”  Cruising Exceeds Traveler Expectations Underpenetrated & Strong Consumer Intent  “Close to Home” Cruise Options Generates Trial
  • 19. ●Cruising’s Evolution: A collective effort amongst all industry partners • No other industry has evolved as much as cruising • We’re proud of what we’ve accomplished • Looking forward to continued success through our valued partnerships
  • 20. MICHAEL CRYE EXECUTIVE VICE PRESIDENT Cruise Lines International Association mcrye@cruising.org Virginia Office: 2111 Wilson Blvd., 8th Floor Arlington, VA 22201 (703) 522-8463 25

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