Marketing Li Ning Case.

Chandra M Verma Group Number : 9 PGPM508_56 Gagan Seth PGPM508_44 Gautam Pradhan PGPM508_32 Ajit Kumar PGPM508_20 Abhishek Dwivedi PGPM508_09

Brand Name Product Decisions Styling Quality Functionality Pricing Decisions Pricing Strategy Seasonal Pricing Through Promotions Distribution ( Place ) Decisions Channels Of Distribution Inventory Management Market Coverage Distribution Centres Promotion Decisions Promotion Strategy Advertising

Branding Challenge – Lack of Professional Sports Product Market Product Decisions Pricing Decisions Pricing Strategy Challenge – Competition from Non Branded Shoe Makers / typical Indian brands Distribution ( place ) Decisions Market Coverage Challenge - Lack of Purchasing Power What Will Not work in Other Markets…

Branding Challenge –
Bringing Mass Pulling Brand Ambassadors,
Develop Successful Multi Brand Business Strategy
Diversification of Product Portfolio
Product Decisions Pricing Decisions
Pricing Strategy Challenge –
Styling for Health conscious Segment
Supplying the Right Product Mix Suiting Indian climate
Wider Range of Products at Affordable Prices for women
Distribution ( place ) Decisions
Market Coverage Challenge –
Joint Venture with Local Brands
What should be done to make it work in Other/Indian Markets…

Marketing Li Ning Case.

by Chandra Verma on Jul 28, 2009

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Marketing Li Ning Case. — Presentation Transcript