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Business opportunity - Tea House

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Business opportunity - Tea House

Business opportunity - Tea House

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Business opportunity - Tea House Business opportunity - Tea House Presentation Transcript

  • Tea House An Opportunity for authentic tea
  • YOUR TEA C u rrent S t ate A n alysis
  • Drinking Water Billing and snacks C u rrent S t ate A n alysis
    • Unhygienic tea stalls.
    • Dislike for the tea from the tea coffee vending machine by office crowd.
    • Non standardized tea making practices.
    • Indians love tea more than coffee.
    • Lack of a proper tea drinking area .
    • Chaotic billing system.
    • Cigarette smoking areas not proper + GOVERNMENT REGULATION
    • Proper tea houses end up burning a hole in your pocket. E.g. an authentic tea house in Bangalore ends up charging between 100-300 Rs per person.
    • Low calorie tea – A tea cup amounts to 60 Cal with normal
    • sugar and milk.
    • More Customer Service than a tea stall, with same
    • taste .
    • Reheated tea is bad for health.
    • Drinking tea on empty stomach is bad for the digestive
    • system.
    Unfelt Need U n met N e eds
  • PROPOSITION Located in crowded Office Complexes PROPOSITION V a lue P r oposition
  • T a rgeting M a rket S e gment
  • M a rket A t tractiveness
  • Competition
    • Local Tea stall
    • Local Café NOT CCD & Barista
    • In-house Pantry
    I n dustry A t tractiveness & I n sights
  • M a rketing M i x Price Promotion Place Product
  • Effective Promotions Value C~h~a~i~n IT enabled in future Snacks availability and stall locations Affordable price Clean Speed Quality
  • C o mpetitive A d vantage
  • S h ow m e t h e M o ney Cost management by tie-up with snack manufacturers like Monginis and local households
  • B a ck o f t h e e n velope c a lculations Fixed Expenditure in Rupees Tea Consultant 5 00 000 Tea Brewing machine 3 00 000 Infrastructure 3 50 000 IT expenditure 1 00 000 Marketing expenditure 2 00 000 Variable Expenditure (monthly in Rupees) Space 1 00 000 Tea procurement 50 000 Snacks 50 000 Cigarette procurement 10 000 Misc Ingredients 50 000 Employee Salary 30 000
  • R e venue S t reams Revenue Generator with cost per unit in Rupees Tea 8 to 25 Snacks 2 to 25 Cigarette 5 to 10
  • C r itical S u ccess F a ctors EFFECTIVE PROMOTION EFFECTIVE PROMOTION