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Twitter 101

Twitter 101



A workshop for PR students looking to join the conversation.

A workshop for PR students looking to join the conversation.



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    Twitter 101 Twitter 101 Presentation Transcript

    • Twitter 101 A workshop for PR students looking to join the conversation .
    • A Brief History
      • Began as an experiment in 2006
      • A real-time micro-blogging service
      • “ What Are You Doing?”
      • Sign up at www.twitter.com
    • The Basics
      • Tweet: A post with 140 characters max
      • Follower: Someone who subscribes to a Twitter feed
      • @: A public message to the user whose name follows the symbol
        • Ex. “@AngelaHernandez Hey did you study for BCA?”
      • DM: Direct message. A private message to the user whose name follows the letter “D”
        • Ex. “D AngelaHernandez Hey did you study for BCA?”
        • Notice the spacing differences between an @reply and a direct message
      • RT: Re-posting someone else’s Tweet (retweet)
        • Ex. “RT @DanielleLeone PRSSA meeting tonight at 8pm!”
    • The Basics Continued…
      • Hashtag: A label using the “#” symbol following a Tweet to categorize what is contained in the post
        • Ex. @AngelaHernandez Did you study for BCA? #tests #studying
        • Used for searches and Twitter chats
      • Trending Topics: The most mentioned terms on Twitter
      • Tweetup: A face-to-face gathering organized via Twitter
      • Favorite: A post that the user finds to be noteworthy, marked by a golden star and visible to those who click on your favorites
    • Creating an Effective Profile
      • Unique User Name (aka Twitter Handle)
        • Professional? Fun? Nickname?
        • 20 characters max
      • Headshot
      • Biography
      • External Site Link
        • Blog, Web site, LinkedIn Profile
      • Unique Background
        • www.twitbacks.com
        • Photoshop your own
    • You Are What You Tweet
      • Share links to interesting articles
      • Ask questions
      • Join Twitter chats
      • Engage in conversation
      • Not just a status update
      • Be professional
    • TinyURL
      • An easy way to shorten long links
      • Great for keeping posts under 140
      • Posts with less characters more likely to be RT’ed
    • Directories and Searches
      • Directories
        • Listings of Twitter users by industry
        • Find people to follow
        • Add yourself to 3 categories
        • www.wefollow.com
      • Search
        • www.search.twitter.com or in homepage sidebar
        • Real time results from people who are talking about a specific subject
        • Helpful searches:
          • #prssa
          • #pr
          • #entrypr
    • Build Your Network
      • Follow Others!
      • Mr. Tweet (@MrTweet)
      • Follow Friday
      • Links to PR people on Twitter
        • http: //aerocles . wordpress .com/iampr-pr-tweeps/
        • http://www.conversationagent.com/2009/09/100-pr-people-worth-following-on-twitter.html
    • Staying Safe
      • Be wary of
        • “ Internet marketers”
        • “ Get tons of Followers”
        • Profiles without external links, few followers, little to no Tweets and no picture
      • Check to see login URL is valid
      • Don’t give password information to unverified third-party applications
      • Block spam followers
      • Look for verified accounts
    • Twitter Chats
      • A real-time conversation that takes place on Twitter
        • Similar to a chat room
        • Usually weekly or monthly at same time
        • Moderated by an individual or individuals who ask questions, generate conversation
        • People drawn together by a similar interest or profession
      • Designated by a specified hashtag in Tweets
        • Ex. #PRStudChat, #journchat
      • Follow and participate
        • Twitter search (need to manually refresh for updates)
        • www.tweetgrid.com
        • www.tweetchat.com
        • Tweet response and include designated hashtag
    • #PRStudChat
      • A monthly, live chat session
      • PR students, professionals and educators
      • Amazing opportunity to connect with well-known industry professionals
      • Moderated by @DeirdreBreakenridge and hosted by @ValerieSimon
      • Hashtag is #PRStudChat
      • First chat? Check out http://www.examiner.com/examiner/x-5725-Public-Relations-Examiner~y2009m9d29-Guide-to-Twitter-Chats
    • #PRStudChat Challenge!
      • Oct. 21 at Noon EST
      • School with greatest number of participants wins…
        • A Skype presentation by @DeirdreBreakenridge, four-time author, and President of PFS Marketwyse
        • Publicity for university’s PR program
        • $50 American Express Gift Card
      • Must include hashtag #CMU in Tweets
    • Twitter Do’s and Don'ts
      • Do
        • Engage in conversation
        • Follow other PR students and professionals
        • Post often
        • Ask questions
        • Actually read articles people share
        • Frequently check your @replies
        • Join #PRStudChat Oct. 21
      • Don’t
        • Set up an auto DM
        • Follow everyone who follows you
        • Tweet about sensitive information or inappropriate content
        • Simply post about the mundane happenings in your life
        • Be afraid to reach out to someone
    • Questions?
      • Connect With Us!
        • @CMUPRSSA
        • @AngelaHernandez
        • @DanielleLeone
        • @booyi1cj
        • @AngelaZott
        • @AllysePadden
        • @KateHeer
        • @JasonSchnaidt
        • @emarie_t
        • @CarlyMMills