The Street View of Real-Time Marketing: Lessons from the Boulevard of Broken Dreams

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Perry Evans, Founder, Closely

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  • 1. !Street!View!of!Real!Time!Marke2ng:! The!Boulevard!of!Broken!Dreams!! ! Perry!Evans! CEO!@!Closely,!Inc.!!
  • 2. About!Closely!•  Our!Passion! –  S2mulate!demand!where!&!when!it’s!most!valuable! –  Yield!management!via!realL2me!and!social!•  Team!from!Jabber,!MapQuest,!Local!MaQers,!…! –  Top!pedigree!angels:!Apple,!AOL,!Google,!Intuit,!…! –  Small!product!team!heads!down!for!15!months! –  250+!beta!customers!
  • 3. We’ve!built.!!!!!!!!!!!!!!!!!!!!!!!And!learned.!RealL2me!plaYorm!for!live! When!consumers!are!shopping,!social!promo2on! businesses!are!busy.! !!•  One!place!to!design!&!create! !•  Integrated!distribu2on!across! Conversa2onal!marke2ng!does!not! social,!search,!LBS! resonate.!!Yield!management!does.!•  Agency!+!business!dashboard! !!•  Intui2ve!analy2cs! Small!businesses!thrive!on!demand!•  Mobile!Remote!Control! pull,!not!brand!development.! !
  • 4. We’ve!learned!Right!2me!is!more!important!than!real!2me.!!Yield!management!breaks!out!of!the!adver2sing!box.!!
  • 5. Three!Live!Examples! ! Adap2ng! RealL2me!Media!to!RightL2me!Marke2ng!