Physiology of Shopping

1,443 views
1,325 views

Published on

Speaker: John Ross, CEO, Shopper Sciences

Published in: Business, Technology
0 Comments
1 Like
Statistics
Notes
  • Be the first to comment

No Downloads
Views
Total views
1,443
On SlideShare
0
From Embeds
0
Number of Embeds
12
Actions
Shares
0
Downloads
25
Comments
0
Likes
1
Embeds 0
No embeds

No notes for slide

Physiology of Shopping

  1. 1. Physiology of shopping<br />
  2. 2. Why<br />are sales falling short?<br />aren’t promotions working?<br />are we losing to proprietary brands?<br />are we losing share?<br />
  3. 3. How<br />
  4. 4. How<br />
  5. 5. Forensics<br />VOC Net Promoter<br />Exit Interviews<br />ROI Analysis<br />Brand health<br />Transaction analysis<br />Loyalty card data<br />Segmentation<br />Multi- variant analysis<br />Macroeconomic factors<br />Focus groups<br />Socialmonitoring<br />Blame the stores<br />Blame the weather<br />
  6. 6. Neural Shopping Map<br />Awareness <br />Knowledge seeking <br />Budget maximization<br />Shopping<br />Consumer driven<br />Purchase<br />Brand Inputs<br />Awareness marketing<br />Educational efforts<br />Promotion<br />In-store<br />
  7. 7. Dedicated to understanding shoppers and shopping behavior better than any other company in the world.<br />
  8. 8. New tools reveal the new shopper journey<br />
  9. 9. Media Usage, Macro trends 2011<br />Sources Used<br />TV<br />IN-store POP<br />Search<br />Direct Mail<br />Social Media F&F <br />Sales Associate<br />Comparison shopped online<br />Packaging<br />Newspaper<br />Stimulus<br />FMOT<br />ZMOT<br />
  10. 10. Net Influence – Source Category Nets<br />
  11. 11. Almost double the number of sources in just one year <br />
  12. 12. Industry Example: Grocery<br />Searched online<br />Talked with friends & family <br />TV ads<br />Saw an ad in a newspaper/Newspaper insert <br />Looked at the product package at the store<br />
  13. 13. Media Example: Searched online, Used a search engine<br />Voters<br />Travel<br />OTC Health<br />Tech<br />CPG - Beauty<br />Automotive<br />Restaurant<br />CPG - Grocery<br />Banking<br />Credit Cards<br />Investments<br />Insurance<br />

×