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Physiology of Shopping
Physiology of Shopping
Physiology of Shopping
Physiology of Shopping
Physiology of Shopping
Physiology of Shopping
Physiology of Shopping
Physiology of Shopping
Physiology of Shopping
Physiology of Shopping
Physiology of Shopping
Physiology of Shopping
Physiology of Shopping
Physiology of Shopping
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Physiology of Shopping

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Speaker: John Ross, CEO, Shopper Sciences

Speaker: John Ross, CEO, Shopper Sciences

Published in: Business, Technology
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  • 1. Physiology of shopping
  • 2. Why
    are sales falling short?
    aren’t promotions working?
    are we losing to proprietary brands?
    are we losing share?
  • 3. How
  • 4. How
  • 5. Forensics
    VOC Net Promoter
    Exit Interviews
    ROI Analysis
    Brand health
    Transaction analysis
    Loyalty card data
    Segmentation
    Multi- variant analysis
    Macroeconomic factors
    Focus groups
    Socialmonitoring
    Blame the stores
    Blame the weather
  • 6. Neural Shopping Map
    Awareness
    Knowledge seeking
    Budget maximization
    Shopping
    Consumer driven
    Purchase
    Brand Inputs
    Awareness marketing
    Educational efforts
    Promotion
    In-store
  • 7. Dedicated to understanding shoppers and shopping behavior better than any other company in the world.
  • 8. New tools reveal the new shopper journey
  • 9. Media Usage, Macro trends 2011
    Sources Used
    TV
    IN-store POP
    Search
    Direct Mail
    Social Media F&F
    Sales Associate
    Comparison shopped online
    Packaging
    Newspaper
    Stimulus
    FMOT
    ZMOT
  • 10. Net Influence – Source Category Nets
  • 11. Almost double the number of sources in just one year
  • 12. Industry Example: Grocery
    Searched online
    Talked with friends & family
    TV ads
    Saw an ad in a newspaper/Newspaper insert
    Looked at the product package at the store
  • 13. Media Example: Searched online, Used a search engine
    Voters
    Travel
    OTC Health
    Tech
    CPG - Beauty
    Automotive
    Restaurant
    CPG - Grocery
    Banking
    Credit Cards
    Investments
    Insurance

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