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Opening Slides by John Battelle, Monday June 7
Opening Slides by John Battelle, Monday June 7
Opening Slides by John Battelle, Monday June 7
Opening Slides by John Battelle, Monday June 7
Opening Slides by John Battelle, Monday June 7
Opening Slides by John Battelle, Monday June 7
Opening Slides by John Battelle, Monday June 7
Opening Slides by John Battelle, Monday June 7
Opening Slides by John Battelle, Monday June 7
Opening Slides by John Battelle, Monday June 7
Opening Slides by John Battelle, Monday June 7
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Opening Slides by John Battelle, Monday June 7

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Opening Slides for Day 1 of the CM Summit 2010. Theme: Marketing in Real Time. Conference presented by Federated Media.

Opening Slides for Day 1 of the CM Summit 2010. Theme: Marketing in Real Time. Conference presented by Federated Media.

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Transcript

  • 1. Marketing In Real Time Some context… ?
  • 2. Rise of Mobile Platforms…
    • iPhone: Zero to 50mm units in 3 years
    • Android: Zero to 60K units sold/day in 2 years
    • iPad: Zero to 2mm in 60 days
    • … and 30+ new tablets set to launch…
    Marketing In Real Time
  • 3. Rise of Local Platforms…
    • Yelp: 10x growth in US uniques past 3 years
    • Foursquare: zero to 2mm in two years
    • Google integrates Local, Maps, and Business directories into “Places”
    • Facebook, Twitter integrate location
    Marketing In Real Time
  • 4. Rise of Real Time Platforms…
    • Twitter: 40mm tweets/day
    • Facebook: 60mm status updates/day
    • Rise of the DSP/SSP: Real time inventory bidding
      • Google buys Invite, more to come…
    Marketing In Real Time
  • 5. Rise of Social Platforms…
    • 34mm to 450mm in 3.5 years
    Marketing In Real Time
  • 6. Rise of Social Platforms…
    • Twitter: 1mm to 125mm in 3.5 years
    Marketing In Real Time
  • 7. A Lot of Data…
  • 8. Rise of Real Time Issues…
    • Privacy vs. “Publicy” – whose data is it?
      • The regulators are quite awake…
    • Open vs. Closed – who gets to play, and on what terms?
    • Publishers vs. Marketers vs. Platforms – can we all get along?
      • And can we get an API with that?
    Marketing In Real Time
  • 9. In a World of Real Time Data…
    • All Marketers are Publishers….
    Marketing In Real Time … Real Time Publishers... an example….
  • 10. The Gap Scenario Marketing In Real Time
  • 11. And Now On With The Show… Marketing In Real Time

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