Opening Slides by John Battelle, Monday June 7
Upcoming SlideShare
Loading in...5
×
 

Opening Slides by John Battelle, Monday June 7

on

  • 9,610 views

Opening Slides for Day 1 of the CM Summit 2010. Theme: Marketing in Real Time. Conference presented by Federated Media.

Opening Slides for Day 1 of the CM Summit 2010. Theme: Marketing in Real Time. Conference presented by Federated Media.

Statistics

Views

Total Views
9,610
Views on SlideShare
7,875
Embed Views
1,735

Actions

Likes
18
Downloads
228
Comments
0

20 Embeds 1,735

http://www.slideshare.net 617
http://battellemedia.com 502
http://adinnovator.typepad.com 225
http://www.sixapart.jp 214
http://blog.slideshare.net 79
http://www.battellemedia.com 29
http://cmsummit.com 19
http://static.slidesharecdn.com 16
http://www.christiandelrosso.org 16
http://translate.googleusercontent.com 4
http://www.zaccode.com 4
http://staging.slideshare.com 2
http://searchblog.org 1
http://www.battellemedia.com. 1
http://facebook.slideshare.com 1
http://65.55.177.205 1
http://reader.youdao.com 1
http://127.0.0.1:8795 1
http://xss.yandex.net 1
http://l.lj-toys.com 1
More...

Accessibility

Categories

Upload Details

Uploaded via as Microsoft PowerPoint

Usage Rights

© All Rights Reserved

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
    Processing…
Post Comment
Edit your comment

Opening Slides by John Battelle, Monday June 7 Opening Slides by John Battelle, Monday June 7 Presentation Transcript

  • Marketing In Real Time Some context… ?
  • Rise of Mobile Platforms…
    • iPhone: Zero to 50mm units in 3 years
    • Android: Zero to 60K units sold/day in 2 years
    • iPad: Zero to 2mm in 60 days
    • … and 30+ new tablets set to launch…
    Marketing In Real Time
  • Rise of Local Platforms…
    • Yelp: 10x growth in US uniques past 3 years
    • Foursquare: zero to 2mm in two years
    • Google integrates Local, Maps, and Business directories into “Places”
    • Facebook, Twitter integrate location
    Marketing In Real Time
  • Rise of Real Time Platforms…
    • Twitter: 40mm tweets/day
    • Facebook: 60mm status updates/day
    • Rise of the DSP/SSP: Real time inventory bidding
      • Google buys Invite, more to come…
    Marketing In Real Time
  • Rise of Social Platforms…
    • 34mm to 450mm in 3.5 years
    Marketing In Real Time
  • Rise of Social Platforms…
    • Twitter: 1mm to 125mm in 3.5 years
    Marketing In Real Time
  • A Lot of Data…
  • Rise of Real Time Issues…
    • Privacy vs. “Publicy” – whose data is it?
      • The regulators are quite awake…
    • Open vs. Closed – who gets to play, and on what terms?
    • Publishers vs. Marketers vs. Platforms – can we all get along?
      • And can we get an API with that?
    Marketing In Real Time
  • In a World of Real Time Data…
    • All Marketers are Publishers….
    Marketing In Real Time … Real Time Publishers... an example….
  • The Gap Scenario Marketing In Real Time
  • And Now On With The Show… Marketing In Real Time