Consumer Controlled Environments Have the Highest Engagement Levels
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Consumer Controlled Environments Have the Highest Engagement Levels

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Speaker: Jessica Insalata, EVP and CMO, Manilla

Speaker: Jessica Insalata, EVP and CMO, Manilla

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Consumer Controlled Environments Have the Highest Engagement Levels Consumer Controlled Environments Have the Highest Engagement Levels Presentation Transcript

  • Giving up control to increase engagement SIGNAL 2011 The Marketing in Real Time Conversation
  • Business is being reorganized by the consumer --they are taking control 58% of purchases originated with search Display click-throughs down 50% YOY An estimated 18B apps downloaded in 2011 54% of auto insurance purchases started online
  • Not surprising – control comes before love
  • This desire for control is gaining official traction Europe’s Cookie Detective - Effective May 25, 2011 Do not Track & Browser Tracking Protection in the US
  • “Consumers prefer to create the contact” Finnish Consumer Survey 2009 Consumers think they control: methods own initiative permission basis Consumers don’t think they control their data: collection storage usage
  • Ads are becoming more and more social
  • 20-40% follow some sort of brand New users – one of first 10 follows is a brand
  • User interests driving discovery
  • StumbleUpon leading social discovery
  • So what’s next?
  • Users promoting your company in their spaces for rewards Foursquare for Ads?
  • Group conversations about products and services?
  • More positive about their service provider Almost 50% are interested in increasing the amount of products and services with their provider Significantly higher click through rates
  • thank you Jessica Insalaco|jessica@manilla.com