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Transcript

  • 1. Images: More Than Meets the Eye Bob Lisbonne CEO Luminate, Inc. September 2011 Twitter: @luminateTM
  • 2. 1996 vs.2011 @luminate
  • 3. 1996 @luminate
  • 4. 1996 vs.2011 @luminate
  • 5. Messages1996 @luminate
  • 6. Messages1996 2011 @luminate
  • 7. Phone1996 @luminate
  • 8. Phone 20111996 @luminate
  • 9. Games1996 @luminate
  • 10. Games1996 2011 @luminate
  • 11. Search1996 @luminate
  • 12. Search1996 2011 @luminate
  • 13. Images1996 @luminate
  • 14. Images1996 2011 @luminate
  • 15. Images1996 2011 @luminate
  • 16. 19962011 @luminate
  • 17. <img src=“photo.jpg”> 1996<img src=“photo.jpg”> 2011 @luminate
  • 18. Images Haven’t Evolved @luminate http://www.flickr.com/photos/hmnh/2770887841/ http://www.flickr.com/photos/ianfuller/154974813/
  • 19. We Are a Visual Species http://www.flickr.com/photos/brianauer/2784340342/ @luminate
  • 20. We Are a Visual Species http://www.flickr.com/photos/brianauer/2784340342/ @luminate
  • 21. We Are a Visual Species http://www.flickr.com/photos/48904977@N02/6136592678/sizes/m/in/photostream/ http://www.flickr.com/photos/kapkap/274808215/ http://www.flickr.com/photos/brianauer/2784340342/ http://www.flickr.com/photos/45617397@N05/4190477130/ http://www.flickr.com/photos/konabish/5498144129/ @luminate
  • 22. Primary sense @luminate
  • 23. Primary sense http://www.flickr.com/photos/paparutzi/1062529940/sizes/m/in/photostream/ @luminate
  • 24. Evolutionary basis @luminate
  • 25. Evolutionary basis http://en.wikipedia.org/wiki/File:Buffalo_Hunt_on_the_Southwestern_Prairies.JPG @luminate
  • 26. @luminate
  • 27. A camera in everypocket and purse @luminate
  • 28. Why People Take PhotosKodak Today @luminate
  • 29. Why People Take PhotosKodak Today• Birthdays• Holidays• Vacations @luminate
  • 30. Why People Take PhotosKodak Today• Birthdays • Birthdays• Holidays • Holidays• Vacations • Vacations • Sports events • Live blogging • Show & tell • Funny pet pictures • Celebrity sighting • Kitchen cooking @luminate
  • 31. not just taking, but sharing... @luminate
  • 32. not just taking, but sharing... @luminate
  • 33. This map notdrawn to scale @luminate
  • 34. This year people will upload over70 billion photos to Facebook. source: http://1000memories.com @luminate
  • 35. This year people will upload over70 billion photos to Facebook. source: http://1000memories.com http://1000memories.com/blog/94-number-of-photos-ever-taken-digital-and-analog-in-shoebox @luminate
  • 36. “10% percent of all the photos we havewere taken in the past 12 months.” source: http://1000memories.com @luminate
  • 37. Problem: Images Are Static, http://www.flickr.com/photos/brewbooks/5851797054/ @luminate
  • 38. Search = Navigation @luminate
  • 39. Search = Navigation best
pizza
san
francisco @luminate
  • 40. Search engines can read ...but can’t see @luminate
  • 41. @luminate
  • 42. @luminate
  • 43. Images:the internet’s dark matter @luminate
  • 44. Algorithms struggle with context @luminate
  • 45. Machines Can’t See Emotion @luminate
  • 46. Machines Can’t See Emotion sad
cities @luminate
  • 47. Taste? Style? Judgment? @luminate
  • 48. @luminate
  • 49. What if ...we used human “image processing”? @luminate
  • 50. What if ... @luminate
  • 51. What if ...images were interactive instead of static? @luminate
  • 52. Tagging People in Photos Click on the photo to start tagging Done Tagging Download Make Profile Picture @luminate
  • 53. Products In Photos @luminate
  • 54. Products In Photos @luminate
  • 55. Geographic Information @luminate
  • 56. Geographic Information @luminate
  • 57. Sports Statistics @luminate
  • 58. Sports Statistics PLAYER STATS X Rafael Delgado Forward, Napoli @luminate
  • 59. Music Previews @luminate
  • 60. Music PreviewsMP3 FOR JUSTIN BABBETT X Star Cruisin (feat. Justin Ba $0.99 New Day $0.99 In Da Club (Z-Dizzy Remix) $0.99 Chemical Romancer $0.99 Friday Night [JRED FEAT. K $0.99 $0.99 Buy MP3 @luminate
  • 61. Causes/Donations http://www.flickr.com/photos/28594411@N06/5353018984/sizes/l/in/photostream/ @luminate
  • 62. Causes/Donations http://www.flickr.com/photos/28594411@N06/5353018984/sizes/l/in/photostream/ @luminate
  • 63. Bookmarking @luminate
  • 64. Bookmarking @luminate
  • 65. User Engagement:20% mouseover rate @luminate
  • 66. User Patterns http://www.flickr.com/photos/perfectoinsecto/6145664343/ @luminate
  • 67. User PatternsPerfect weather Love this! Awesome! at that Look looked great CrazyAll wood cool Love it!Was on fire 120 ft. high! Amazing! So creative Look at that! Cool arch Cool! Nice detail Great view I was here Me dancing Totally awesome The ramp up Casey and I I was standing here http://www.flickr.com/photos/perfectoinsecto/6145664343/ @luminate
  • 68. User Patterns http://www.flickr.com/photos/perfectoinsecto/6145664343/ @luminate
  • 69. User Patterns http://www.flickr.com/photos/perfectoinsecto/6145664343/ @luminate
  • 70. User Patterns Most interesting part of the image http://www.flickr.com/photos/perfectoinsecto/6145664343/ @luminate
  • 71. Image Metadata @luminate
  • 72. Image MetadataImpala classic car Chevrolet American car 1960 @luminate
  • 73. Image Markup Language (IML) Impala classic car Chevrolet American car 1960attributes:
Impala,
Chevrolet,
classic
car,
American
car,
1960 @luminate
  • 74. @luminate
  • 75. @luminate
  • 76. got ads? @luminate
  • 77. Targeting By Visual Theme 6&#"7%&+3481("2+9(&:%7+ 0(112+,(;2+6<474+!"#$%&()*+,&#-%+.(#-+/+ 0(112+3451)%+ =%7(5&("7+>("7++ ?@44A+4B+>#""#":C+ @luminate
  • 78. @luminate
  • 79. Today:What is my social strategy? @luminate
  • 80. Today:What is my mobile strategy? @luminate
  • 81. Tomorrow: What is my image strategy? @luminate
  • 82. TMSeptember 2011 @luminate