Hob Spring Pad

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Hob Spring Pad

  1. 1. High Order Bit: Springpad Jeff Janer , CEO Springpad
  2. 2. High Order Bit <ul><li>Spring Partners </li></ul>
  3. 3. <ul><li>The brand opportunity for true social engagement... </li></ul>
  4. 4. Integrate into the conversation by turning content and advertising into usable, social objects.
  5. 5. Direct Participation <ul><li>Facebook Fan Page </li></ul><ul><li>Twitter Account </li></ul><ul><li>Community Manager </li></ul>
  6. 6. Indirect Participation <ul><li>Social Objects </li></ul><ul><li>Embedded Video </li></ul><ul><li>Streaming Audio </li></ul><ul><li>Remixes and Mashups </li></ul>
  7. 7. Social Objects are Engaging <ul><li>Give control to the user </li></ul><ul><li>Personalize </li></ul><ul><li>Access </li></ul><ul><li>Share </li></ul><ul><li>Act </li></ul>media
  8. 8. Social Objects are not just Media media Life Management
  9. 9. Social Objects are part of Life <ul><li>Collect - seek advice from trusted friends </li></ul><ul><li>Organize - store, tag, note </li></ul><ul><li>Plan - use to accomplish tasks </li></ul><ul><li>Share: favorites with friends </li></ul>Life Management
  10. 10. Meal Planning: Collect +
  11. 11. Meal Planning: Organize
  12. 12. Meal Planning: Plan
  13. 13. Meal Planning: Access
  14. 14. Meal Planning: Share
  15. 15. Meal Planning: Persistent
  16. 16. Branding and Monetization <ul><li>Branding </li></ul><ul><li>RSS </li></ul><ul><li>Ad Space </li></ul><ul><li>Related social objects </li></ul><ul><li>Social Paper Trail </li></ul>+
  17. 17. springpad is built on top of social objects <ul><li>Collect </li></ul><ul><li>Organize </li></ul><ul><li>Plan </li></ul><ul><li>Access </li></ul><ul><li>Share </li></ul>
  18. 18. Social objects apply to many life tasks Home Care Home Remodel, Buying Selling, Home Maintenance Health and Fitness Fitness log, Diet tracker Special Events Weddings, Bar Mitzvahs Shopping gift planner, thank you cards, baby prep Activity Planning Date Planner, Trip planner Food Meal planner, recipe tracker, Restaurant tracker, grocery shopping lists
  19. 19. The opportunity exists today
  20. 20. The opportunity exists today
  21. 21. <ul><li>Integrating into the conversation is integrating into life </li></ul>
  22. 22. <ul><li>Turning your content and advertising into social objects will realize the potential of true engagement </li></ul>
  23. 23. Thank You <ul><li>[email_address] </li></ul><ul><li>@jeffjaner </li></ul><ul><li>my.springpadit.com/profile/jeffjaner </li></ul><ul><li>www.springpadit.com </li></ul>

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