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Partnering in a Social World

by FM Signal on Jun 07, 2010

5,647 views

by Tom Arrix, VP US Sales, Facebook

To see the Nike video that was embedded, visit YouTube here - http://www.youtube.com/watch?v=idLG6jh23yE

by Tom Arrix, VP US Sales, Facebook

To see the Nike video that was embedded, visit YouTube here - http://www.youtube.com/watch?v=idLG6jh23yE

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Partnering in a Social World — Presentation Transcript

Partnering in a social world Tom Arrix Vice President of U.S. Sales
Partnering in a social world 1 Social changes everything 2 The world has gone social 3 Brands can go social too
Social changes everything
Tom’s profile
January 2009: T-Mobile ad airs
January 2009: T-Mobile ad airs
January 2009: Two weeks later T-Mobile ad airs
The world has gone social
400+ million users worldwide
400+ million users worldwide
100M+ mobile users each month
More than half of users return daily
More than half of users return daily
70% international users
7 hours 2hr 2hr 40min 10min 1hr 1hr 50min 1hr 30min 20min Time spent Average hours per month Source: Nielsen (US only), April 2010
Brands can go social too
The world has gone social
The world has gone social
Brands go social with Facebook
Brands go social with Facebook
Partnering in a social world
Go simple Go real Go big Partnering in a social world
Go simple
Go simple
Go simple
Go simple
Go simple
Go simple increase
Go real
Go real
Go real
Go big
Go simple, go real, go big
Go simple, go real, go big
(c) Facebook, Inc. or its licensors. "Facebook" is a registered trademark of Facebook, Inc.. All rights reserved. .