Partnering in a social world
  Tom Arrix
  Vice President of U.S. Sales
Partnering in a social world


1   Social changes everything



2   The world has gone social


3   Brands can go social t...
Social changes
everything
Tom’s profile
January 2009:
T-Mobile ad airs
January 2009:
T-Mobile ad airs
January 2009:     Two weeks later
T-Mobile ad airs
The world has
gone social
400+
million users worldwide
400+
million users worldwide
100M+
mobile users each month
More than half
of users return daily
More than half
of users return daily
70%
international users
7 hours




                              2hr        2hr
                             40min      10min    1hr     1hr
    ...
Brands can go social too
The world has gone social
The world has gone social
Brands go social with Facebook
Brands go social with Facebook
Partnering in a social world
Go simple


Go real


Go big


Partnering in a social world
Go simple
Go simple
Go simple
Go simple
Go simple
Go simple




            increase
Go real
Go real
Go real
Go big
Go simple, go real, go big
Go simple, go real, go big
(c)   Facebook, Inc. or its licensors.  "Facebook" is a registered trademark of Facebook, Inc.. All rights reserved. .
Partnering in a Social World
Partnering in a Social World
Partnering in a Social World
Partnering in a Social World
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Partnering in a Social World

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by Tom Arrix, VP US Sales, Facebook

To see the Nike video that was embedded, visit YouTube here - http://www.youtube.com/watch?v=idLG6jh23yE

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