Closing Remarks John Battelle , Chairman and CEO Federated Media
Marketing in Quicksilver John Battelle CEO/Founder Federated Media Publishing Inc.
EVERY MARKETER IS A PUBLISHER EVERY PUBLISHER IS A MARKETER EVERY CONSUMER IS BOTH (AND THE CONTRACT IS BEING WRITTEN AS W...
<ul><li>dasfas </li></ul><ul><li>adsfads </li></ul>MEDIA IS FLUID, DIVERSE, QUICKSILVER….
<ul><li>dasfas </li></ul><ul><li>adsfads </li></ul>YOUR CUSTOMER’S ATTENTION IS FICKLE, FLITTING FROM PLACE TO PLACE…
<ul><li>dasfas </li></ul><ul><li>adsfads </li></ul>HOPPING ACROSS SMALL PIECES, LOOSELY JOINED
<ul><li>dasfas </li></ul><ul><li>adsfads </li></ul>
<ul><li>dasfas </li></ul><ul><li>adsfads </li></ul>SO HOW DO YOU GET YOUR ARMS AROUND THIS QUICKSILVER WEB?
<ul><li>dasfas </li></ul><ul><li>adsfads </li></ul>AD NETWORKS?
<ul><li>dasfas </li></ul><ul><li>adsfads </li></ul>THEY HAVE SCALE AND DATA. BUT LACK…SOUL.
<ul><li>dasfas </li></ul><ul><li>adsfads </li></ul>YOUR CUSTOMERS DON’T JOIN AD NETWORKS
<ul><li>dasfas </li></ul><ul><li>adsfads </li></ul>THEY JOIN CONVERSATIONS
<ul><li>dasfas </li></ul><ul><li>adsfads </li></ul>WEBSITES ARE CONVERSATIONS
<ul><li>dasfas </li></ul><ul><li>adsfads </li></ul>BRANDS ARE CONVERSATIONS
<ul><li>dasfas </li></ul><ul><li>adsfads </li></ul>THE WEB IS A CONVERSATION
<ul><li>dasfas </li></ul><ul><li>adsfads </li></ul>THESE CONVERSATIONS ARE NAVIGATED THROUGH SEARCH, WORD OF MOUTH, SOCIAL...
<ul><li>dasfas </li></ul><ul><li>adsfads </li></ul>HOW DO YOU UNITE THE SCALE OF AD NETWORKS….WITH THE SOUL OF CONVERSATIO...
<ul><li>dasfas </li></ul><ul><li>adsfads </li></ul>THIS IS A CENTRAL QUESTION OF OUR INDUSTRY NOW … a few ideas…
RETHINK  “ CREATIVE”  to  “ ADDING VALUE”
RETHINK “ MEDIA BUYING”  to  “ MEDIA CREATION”
RETHINK “ REACH”  to  “ PLATFORM FOR DISTRIBUTION OF VALUE”
RETHINK  “ OUR BRAND IN THE MARKET”  as  “ OUR CONVERSATION WITH THE MARKET”
IN SHORT, JOIN THE CONVERSATION.  (And yeah, FM would love to help…)
THE CM SUMMIT:  WHAT WORKS,  THE CASE STUDIES THANK YOU FOR COMING! SEE YOU NEXT TIME….
 
 
Upcoming SlideShare
Loading in...5
×

Closing Remarks Jb

946

Published on

Published in: Business
0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total Views
946
On Slideshare
0
From Embeds
0
Number of Embeds
1
Actions
Shares
0
Downloads
0
Comments
0
Likes
0
Embeds 0
No embeds

No notes for slide

Closing Remarks Jb

  1. 1. Closing Remarks John Battelle , Chairman and CEO Federated Media
  2. 2. Marketing in Quicksilver John Battelle CEO/Founder Federated Media Publishing Inc.
  3. 3. EVERY MARKETER IS A PUBLISHER EVERY PUBLISHER IS A MARKETER EVERY CONSUMER IS BOTH (AND THE CONTRACT IS BEING WRITTEN AS WE MEET)
  4. 4. <ul><li>dasfas </li></ul><ul><li>adsfads </li></ul>MEDIA IS FLUID, DIVERSE, QUICKSILVER….
  5. 5. <ul><li>dasfas </li></ul><ul><li>adsfads </li></ul>YOUR CUSTOMER’S ATTENTION IS FICKLE, FLITTING FROM PLACE TO PLACE…
  6. 6. <ul><li>dasfas </li></ul><ul><li>adsfads </li></ul>HOPPING ACROSS SMALL PIECES, LOOSELY JOINED
  7. 7. <ul><li>dasfas </li></ul><ul><li>adsfads </li></ul>
  8. 8. <ul><li>dasfas </li></ul><ul><li>adsfads </li></ul>SO HOW DO YOU GET YOUR ARMS AROUND THIS QUICKSILVER WEB?
  9. 9. <ul><li>dasfas </li></ul><ul><li>adsfads </li></ul>AD NETWORKS?
  10. 10. <ul><li>dasfas </li></ul><ul><li>adsfads </li></ul>THEY HAVE SCALE AND DATA. BUT LACK…SOUL.
  11. 11. <ul><li>dasfas </li></ul><ul><li>adsfads </li></ul>YOUR CUSTOMERS DON’T JOIN AD NETWORKS
  12. 12. <ul><li>dasfas </li></ul><ul><li>adsfads </li></ul>THEY JOIN CONVERSATIONS
  13. 13. <ul><li>dasfas </li></ul><ul><li>adsfads </li></ul>WEBSITES ARE CONVERSATIONS
  14. 14. <ul><li>dasfas </li></ul><ul><li>adsfads </li></ul>BRANDS ARE CONVERSATIONS
  15. 15. <ul><li>dasfas </li></ul><ul><li>adsfads </li></ul>THE WEB IS A CONVERSATION
  16. 16. <ul><li>dasfas </li></ul><ul><li>adsfads </li></ul>THESE CONVERSATIONS ARE NAVIGATED THROUGH SEARCH, WORD OF MOUTH, SOCIAL MEDIA.
  17. 17. <ul><li>dasfas </li></ul><ul><li>adsfads </li></ul>HOW DO YOU UNITE THE SCALE OF AD NETWORKS….WITH THE SOUL OF CONVERSATIONS?
  18. 18. <ul><li>dasfas </li></ul><ul><li>adsfads </li></ul>THIS IS A CENTRAL QUESTION OF OUR INDUSTRY NOW … a few ideas…
  19. 19. RETHINK “ CREATIVE” to “ ADDING VALUE”
  20. 20. RETHINK “ MEDIA BUYING” to “ MEDIA CREATION”
  21. 21. RETHINK “ REACH” to “ PLATFORM FOR DISTRIBUTION OF VALUE”
  22. 22. RETHINK “ OUR BRAND IN THE MARKET” as “ OUR CONVERSATION WITH THE MARKET”
  23. 23. IN SHORT, JOIN THE CONVERSATION. (And yeah, FM would love to help…)
  24. 24. THE CM SUMMIT: WHAT WORKS, THE CASE STUDIES THANK YOU FOR COMING! SEE YOU NEXT TIME….

×