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Case Study Risk&Rewards
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Case Study Risk&Rewards

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Case Study Risk&Rewards Case Study Risk&Rewards Presentation Transcript

  • Case Study: The Risks And Rewards of Backing A Good Cause David Armano , Senior Partner Dachis
  • The Risks And Rewards of Backing A Good Cause David Armano, Dachis Corporation Dachiscorporation.com Twitter:@armano
  • What’s The ROI Of Social Media?
  • Over 12k Raised In Less Than 24 Hours
  • $16,880.60 In One Month
  • Using Nothing But Social Media Tools
  • blog twitter chip in paypal viddler
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  • But Tools Aren't Everything
  • An emergent outcome was produced as a result of 4 core archetypes
  • So What Could Go Wrong?
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  • “ This isn't philanthropy it is stupidity on the part of David and his followers. I am appalled that such blind trust resulted in such a grave disservice to this woman.?” ~Mary McKnight
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  • One you have people’s attention, be prepared for them to come after you. (this applies to individuals, brands and businesses)
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  • Considerations for “cause marketing” - align yourself to the appropriate cause - get your people involved - make sure they are equipped to engage - be proactive - expect criticism - have a plan for how you deal with it - do the right thing
  • Thank You. David Armano, Dachis Corporation Dachiscorporation.com Twitter:@armano
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