Your SlideShare is downloading. ×
How Digital Drives Impact, and What it Means for Business
Upcoming SlideShare
Loading in...5
×

Thanks for flagging this SlideShare!

Oops! An error has occurred.

×
Saving this for later? Get the SlideShare app to save on your phone or tablet. Read anywhere, anytime – even offline.
Text the download link to your phone
Standard text messaging rates apply

How Digital Drives Impact, and What it Means for Business

713

Published on

Speaker: …

Speaker:

Brad Rencher, SVP & GM
Omniture Business Unit
Adobe Systems, Inc.

Published in: Technology, Business
0 Comments
1 Like
Statistics
Notes
  • Be the first to comment

No Downloads
Views
Total Views
713
On Slideshare
0
From Embeds
0
Number of Embeds
2
Actions
Shares
0
Downloads
14
Comments
0
Likes
1
Embeds 0
No embeds

Report content
Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
No notes for slide

Transcript

  • 1. The Business Impact of Digital
    Brad Rencher | SVP and General Manager
    @bradrencher
  • 2. Retail
    Mail
    Then
    Phone
    Newspaper | T.V. | Radio
  • 3. Now
    Call Center
    IM
    SMS
    Gaming
    Web
    In Store
    Kiosks
    Social
    Mobile
    POS
    IPTV
    Search
    T.V.
    Print
    Radio
    Apps
    Tags
    Video
    Local
  • 4. Marketing Goals:
    Increase Social
    # +
  • 5. Bought media, Launched FB, Mobile Discounts
    Marketing Goals:
    Increase Social
    # +
  • 6. Nailed it! 2,000 Followers,
    20,000 Likes
    600 coupons
    Bought media, Launched FB, Mobile Discounts
    Marketing Goals:
    Increase Social
    !
    # +
    Like
  • 7. Nailed it! 2,000 Followers,
    20,000 Likes
    600 coupons
    Bought media, Launched FB, Mobile Discounts
    Marketing Goals:
    Increase Social
    POS couldn’t read the coupon
    !
    # +
    Like
  • 8. Nailed it! 2,000 Followers,
    20,000 Likes
    600 coupons
    Drove further activity on social…not all good
    POS couldn’t read the coupon
    Bought media, Launched FB, Mobile Discounts
    Marketing Goals:
    Increase Social
    !
    # +
    UnLike
    Like
  • 9. DIGITAL MARKETINGSTRATEGY
    DIGITAL BUSINESS STRATEGY
    or
  • 10. Rule #1: If it doesn’t matter to theCEO, it doesn’t matter.
  • 11. “…six times more Twitter followers…”
    Rule #2: You can’t buy friends.
  • 12.
  • 13.
  • 14. Rule #3: Mobile is digital super glue
  • 15. Aqua bar - Happy Hourextendedto 8 pm forStandard Charter customers
    The Denim Zone – Useyour Standard Chartercredit card for 20%off any jeans
    Hi Sushi – fresh Ahi lunch special for Standard Charter customers
  • 16. #Epicpowder @vailresorts today!Skied 100 vertical feet of fresh tracks.
    Ski Vail with me. Click here for a season pass discount.
    @vailresorts: 18 inches of powder this morning. What are you waiting for?
  • 17. Rule #4: Today’s CMO is tomorrow’s CEO
    Rule #4: Today’s CMO is tomorrow’s CEO.
  • 18. @bradrencher

×