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How Digital Drives Impact, and What it Means for Business
How Digital Drives Impact, and What it Means for Business
How Digital Drives Impact, and What it Means for Business
How Digital Drives Impact, and What it Means for Business
How Digital Drives Impact, and What it Means for Business
How Digital Drives Impact, and What it Means for Business
How Digital Drives Impact, and What it Means for Business
How Digital Drives Impact, and What it Means for Business
How Digital Drives Impact, and What it Means for Business
How Digital Drives Impact, and What it Means for Business
How Digital Drives Impact, and What it Means for Business
How Digital Drives Impact, and What it Means for Business
How Digital Drives Impact, and What it Means for Business
How Digital Drives Impact, and What it Means for Business
How Digital Drives Impact, and What it Means for Business
How Digital Drives Impact, and What it Means for Business
How Digital Drives Impact, and What it Means for Business
How Digital Drives Impact, and What it Means for Business
How Digital Drives Impact, and What it Means for Business
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How Digital Drives Impact, and What it Means for Business

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Brad Rencher, SVP & GM
Omniture Business Unit
Adobe Systems, Inc.

Published in: Technology, Business
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  • 1. The Business Impact of Digital<br />Brad Rencher | SVP and General Manager<br />@bradrencher<br />
  • 2. Retail<br />Mail<br />Then<br />Phone<br />Newspaper | T.V. | Radio<br />
  • 3. Now<br />Call Center<br />IM<br />SMS<br />Gaming<br />Web<br />In Store<br />Kiosks<br />Social<br />Mobile<br />POS<br />IPTV<br />Search<br />T.V.<br />Print<br />Radio<br />Apps<br />Tags<br />Video<br />Local<br />
  • 4. Marketing Goals:<br />Increase Social<br /># +<br />
  • 5. Bought media, Launched FB, Mobile Discounts<br />Marketing Goals:<br />Increase Social<br /># +<br />
  • 6. Nailed it! 2,000 Followers,<br />20,000 Likes<br />600 coupons<br />Bought media, Launched FB, Mobile Discounts<br />Marketing Goals:<br />Increase Social<br />!<br /># +<br />Like<br />
  • 7. Nailed it! 2,000 Followers,<br />20,000 Likes<br />600 coupons<br />Bought media, Launched FB, Mobile Discounts<br />Marketing Goals:<br />Increase Social<br />POS couldn’t read the coupon<br />!<br /># +<br />Like<br />
  • 8. Nailed it! 2,000 Followers,<br />20,000 Likes<br />600 coupons<br />Drove further activity on social…not all good<br />POS couldn’t read the coupon<br />Bought media, Launched FB, Mobile Discounts<br />Marketing Goals:<br />Increase Social<br />!<br /># +<br />UnLike<br />Like<br />
  • 9. DIGITAL MARKETINGSTRATEGY<br />DIGITAL BUSINESS STRATEGY<br />or<br />
  • 10. Rule #1: If it doesn’t matter to theCEO, it doesn’t matter.<br />
  • 11. “…six times more Twitter followers…” <br />Rule #2: You can’t buy friends.<br />
  • 12.
  • 13.
  • 14. Rule #3: Mobile is digital super glue<br />
  • 15. Aqua bar - Happy Hourextendedto 8 pm forStandard Charter customers <br />The Denim Zone – Useyour Standard Chartercredit card for 20%off any jeans<br />Hi Sushi – fresh Ahi lunch special for Standard Charter customers<br />
  • 16. #Epicpowder @vailresorts today!Skied 100 vertical feet of fresh tracks.<br />Ski Vail with me. Click here for a season pass discount.<br />@vailresorts: 18 inches of powder this morning. What are you waiting for?<br />
  • 17. Rule #4: Today’s CMO is tomorrow’s CEO<br />Rule #4: Today’s CMO is tomorrow’s CEO.<br />
  • 18. @bradrencher<br />

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