(Sponsor Spotlight) Delivering Value in a Multi-Platform World
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(Sponsor Spotlight) Delivering Value in a Multi-Platform World

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Kim Luegers
DIRECTOR OF MOBILE MARKETING, PANDORA

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  • There has never been a more exciting time for music discovery. Owned, On Demand and Cloud music serves are complementary services to Pandora personalized radio.  *Among listeners, Pandora is the more influential for discovering new music than AM/FM Radio -only second to friends/word of mouth. (*source: Edison Research, Mobile Market Study, July 2011)
  • We’re taking the best of broadcast and digital platforms to redefine radio and the relationships between artists, listeners, and brands. We help people discover/rediscover the music they love. Make radio personalized, giving the listener control and the ability to decide what music they want to hear. (It’s not about control, that’s on-demand. It’s about personalization and making it simple for consumers.)Elicit a musician’s middle class where unnamed bands can play along side with top artist, connecting with new fans.
  • Reaching users without boundaries is easy with Pandora’s multi-platform radio and display ads. Pandora follows consumer behaviors and is accessible anywhere consumers go. Consumers continuously listen to Pandora throughout the day across 200+ home electronics and mobile devices, online, in their cars and on home entertainment systems. CE and Tablets dominate weekend listening hours.
  • 142K Stations Shared
  • With only one radio spot per break, all attention is on your brand. On Pandora, your message has 100% Share of ear, integrating seamlessly with the listening experience.

(Sponsor Spotlight) Delivering Value in a Multi-Platform World (Sponsor Spotlight) Delivering Value in a Multi-Platform World Presentation Transcript

  • Delivering Value in a Multi-Platform World
  • Charting the Music Discovery Landscape
    Radio
    Owned
    Cloud
    On Demand
    Media/Blogs
    Live Music
    Social
    Broadcast
    Online
    2
  • Our Mission: Redefining Radio
    Connect people with music they love
    Help people discover new music
    Personalize the experience
    Create positive bonds between brands, bands and fans
    Genome Pic: Sven Geier
    3
  • 6:30am: Waking Up
    8pm: Evening at Home
    8am: Commuting
    9-5pm: Workplace
    6pm: On the Go
    Pandora is Part of Listeners’ Daily Routine
    4
  • Reaching Users Cross-Platform
    5
    Source: comScore Total Universe, July 2011
  • Pandora is Seamless, Simple, Personal
    6
  • All Attention on Your Brand
    7
    Pandora Clock
    Radio Station Clock
    Commercial Pod
    (average of 8 commercials)
    Music
    Music
    Music
    Music
    Music
    1 Commercial