The Content Marketing Playbook
by Content Marketing Institute on Jan 10, 2011
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The Content Marketing Playbook: ...
The Content Marketing Playbook:
42 Ways to Connect with Customers
STOP! Don't go any further with social media
until you think about your content strategy
We all know that the rules have changed. Shouting for attention - the old model of traditional advertising - brings little more than customer indignation.
The new model - or new rules of social media or marketing or whatever you want to call it - brings people who are actively looking for something: information, insight, solutions to their problems. If you have that special something, you can attract that special someone - the customer.
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