Eloqua, a leader in the marketing automation space, had a lot of things going for them: they had a good client base from ten years in business and a lot of credibility. But, as the marketing automation space exploded, they were feeling a lot of pressure to break through the fast-moving and noisy “Web 2.0” market that had up to this point largely eluded them.
See how Eloqua launched their killer content marketing campaign in only a few months. Lots of ideas for your programs and impressive results!
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