Content Marketing World 2011
“Developing a Step-by-Step Checklist for Content Creation in Different Formats”
Ahava Leibtag, Principal, AHA Media Group
The Creating Valuable Content Checklist has been highly popular with content marketers. What is the goal of using the checklist? Can it interfere with creativity? Should organizations adapt the checklist for their own use or for other content types, like podcasts or video? You will learn how to effectively use the checklist as well as adapt checklists for your own organizations and for different content types.