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Welcome To

San Francisco
AGENDA
!

Two Things:

1.Quick Housekeeping
2.The State of Content Marketing
3.Beginning Your Mission
!
WIRELESS PASSWORD
#CMWORLD
PERCENTAGE OF B2B MARKETERS
USING CONTENT MARKETING
Only 42% believe their

content marketing is effective
PERCENTAGE OF B2B MARKETERS
HAVE A DOCUMENTED CONTENT
MARKETING STRATEGY
Producing Enough Content
WHY?
Enabling Women to Have
More Quality Time with Their
Families
Enabling Teen Girls to

Be More Confident with

Their Bodies
Helping Men Become

Better Men
Help Engineers Answer

the Most Challenging

Industrial Solder

Questions
Think About Your

Content Marketing Mission
Welcome to Inc.com, the
place where entrepreneurs
and business owners can
find useful information,
advice, insights, resou...
Welcome to Inc.com, the
place where entrepreneurs
and business owners can
find useful information,
advice, insights, resou...
Content Marketing Master Class - San Francisco: Joe Pulizzi
Content Marketing Master Class - San Francisco: Joe Pulizzi
Content Marketing Master Class - San Francisco: Joe Pulizzi
Content Marketing Master Class - San Francisco: Joe Pulizzi
Content Marketing Master Class - San Francisco: Joe Pulizzi
Content Marketing Master Class - San Francisco: Joe Pulizzi
Content Marketing Master Class - San Francisco: Joe Pulizzi
Content Marketing Master Class - San Francisco: Joe Pulizzi
Content Marketing Master Class - San Francisco: Joe Pulizzi
Content Marketing Master Class - San Francisco: Joe Pulizzi
Content Marketing Master Class - San Francisco: Joe Pulizzi
Content Marketing Master Class - San Francisco: Joe Pulizzi
Content Marketing Master Class - San Francisco: Joe Pulizzi
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Content Marketing Master Class - San Francisco: Joe Pulizzi

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We’re living in a new media marketing era. It’s noisy and it’s crowded. People’s email inboxes are overflowing. Web ads and pop-ups and prestitials are in your face. Not to mention the social media overload.

Buyers are tuning out. Their eyes have glazed over. Bombarding your prospects with an unending stream of sales messages is no longer the answer.

So how do you stand out from the crowd? How do you have your buyers and prospects look forward to hearing from you? How do you build awareness … loyalty … and your customer base?

The answer is content marketing.

More and more marketers and content creators from around the world are discovering that an effective content strategy is essential to staying ahead of the curve.

Published in: Business, Technology
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Transcript of "Content Marketing Master Class - San Francisco: Joe Pulizzi "

  1. 1. Welcome To
 San Francisco
  2. 2. AGENDA ! Two Things:
 1.Quick Housekeeping 2.The State of Content Marketing 3.Beginning Your Mission !
  3. 3. WIRELESS PASSWORD
  4. 4. #CMWORLD
  5. 5. PERCENTAGE OF B2B MARKETERS USING CONTENT MARKETING
  6. 6. Only 42% believe their
 content marketing is effective
  7. 7. PERCENTAGE OF B2B MARKETERS HAVE A DOCUMENTED CONTENT MARKETING STRATEGY
  8. 8. Producing Enough Content
  9. 9. WHY?
  10. 10. Enabling Women to Have More Quality Time with Their Families
  11. 11. Enabling Teen Girls to
 Be More Confident with
 Their Bodies
  12. 12. Helping Men Become
 Better Men
  13. 13. Help Engineers Answer
 the Most Challenging
 Industrial Solder
 Questions
  14. 14. Think About Your
 Content Marketing Mission
  15. 15. Welcome to Inc.com, the place where entrepreneurs and business owners can find useful information, advice, insights, resources and inspiration for running and growing their businesses.
  16. 16. Welcome to Inc.com, the place where entrepreneurs and business owners can find useful information, advice, insights, resources and inspiration for running and growing their businesses. 1. Core Target Audience 2. What Will Be Delivered 3. The Outcome for the Audience
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