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Content Marketing Master Class - San Francisco: Joe Pulizzi

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We’re living in a new media marketing era. It’s noisy and it’s crowded. People’s email inboxes are overflowing. Web ads and pop-ups and prestitials are in your face. Not to mention the social media …

We’re living in a new media marketing era. It’s noisy and it’s crowded. People’s email inboxes are overflowing. Web ads and pop-ups and prestitials are in your face. Not to mention the social media overload.

Buyers are tuning out. Their eyes have glazed over. Bombarding your prospects with an unending stream of sales messages is no longer the answer.

So how do you stand out from the crowd? How do you have your buyers and prospects look forward to hearing from you? How do you build awareness … loyalty … and your customer base?

The answer is content marketing.

More and more marketers and content creators from around the world are discovering that an effective content strategy is essential to staying ahead of the curve.

More in: Business , Technology
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Transcript

  • 1. Welcome To
 San Francisco
  • 2. AGENDA ! Two Things:
 1.Quick Housekeeping 2.The State of Content Marketing 3.Beginning Your Mission !
  • 3. WIRELESS PASSWORD
  • 4. #CMWORLD
  • 5. PERCENTAGE OF B2B MARKETERS USING CONTENT MARKETING
  • 6. Only 42% believe their
 content marketing is effective
  • 7. PERCENTAGE OF B2B MARKETERS HAVE A DOCUMENTED CONTENT MARKETING STRATEGY
  • 8. Producing Enough Content
  • 9. WHY?
  • 10. Enabling Women to Have More Quality Time with Their Families
  • 11. Enabling Teen Girls to
 Be More Confident with
 Their Bodies
  • 12. Helping Men Become
 Better Men
  • 13. Help Engineers Answer
 the Most Challenging
 Industrial Solder
 Questions
  • 14. Think About Your
 Content Marketing Mission
  • 15. Welcome to Inc.com, the place where entrepreneurs and business owners can find useful information, advice, insights, resources and inspiration for running and growing their businesses.
  • 16. Welcome to Inc.com, the place where entrepreneurs and business owners can find useful information, advice, insights, resources and inspiration for running and growing their businesses. 1. Core Target Audience 2. What Will Be Delivered 3. The Outcome for the Audience