Content Marketing Master Class - San Francisco: Act 4

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We’re living in a new media marketing era. It’s noisy and it’s crowded. People’s email inboxes are overflowing. Web ads and pop-ups and prestitials are in your face. Not to mention the social media overload.

Buyers are tuning out. Their eyes have glazed over. Bombarding your prospects with an unending stream of sales messages is no longer the answer.

So how do you stand out from the crowd? How do you have your buyers and prospects look forward to hearing from you? How do you build awareness … loyalty … and your customer base?

The answer is content marketing.

More and more marketers and content creators from around the world are discovering that an effective content strategy is essential to staying ahead of the curve.

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Content Marketing Master Class - San Francisco: Act 4

  1. 1. “Today, TV is a bigger business than the old narrowly defined movie business ever was. ! Had Hollywood been customer-oriented (providing entertainment) rather than product oriented (making movies), would it have gone through the fiscal purgatory that it did?” ! - Theodore Levitt Marketing Myopia
  2. 2. “People don’t buy WHAT you do, they buy WHY you do it.” - Simon Sinek
  3. 3. “The king walked through the misty forest, the prince walked through the misty forest and the queen walked through the misty forest.” - Plot “The king walked through the misty forest, followed by the queen and prince who danced through the misty forest... - Story as they danced... the trees transformed into giant dragons.....”
  4. 4. Modular Data Centers ! Typical Services Methodology: Plan, Design, Build, Maintain ! Benefits/Features We’re Better,We’re Faster,We’re Cheaper
  5. 5. Getting to why.... ! Content Marketing Program: Directed at the IT (CIO) side of the business. ! Topic/Idea: Modularized Data Centers: The Future ! ! Blogs talking about how they work Show success stories about them... case studies Cool video of time lapse of building one... How our company does them faster... Types of infrastructures - detailed specifications...
  6. 6. Using the 5 why’s.... ! Content Marketing Program: Directed at the IT (CIO) side of the business. ! Topic: Modularized / Containerized Data Centers: The Future ! Why is this topic important
 to CIO’s Because our MC Data centers
 are less expensive and more agile than traditional data centers
  7. 7. Using the 5 why’s.... ! Content Marketing Program: Directed at the IT (CIO) side of the business. ! Topic: Modularized / Containerized Data Centers: The Future ! Why is it important for CIO’s to have less expensive and more agile data centers? Because the needs of computing in the business are rising exponentially, and CIO’s need to have faster/less expensive ways to manage their costs
  8. 8. Using the 5 why’s.... ! Content Marketing Program: Directed at the IT (CIO) side of the business. ! Topic: Modularized / Containerized Data Centers: The Future ! Why is it important for CIO’s to know about ways to manage costs and be faster? Because if they stay current with these future trends, then they can expand their business more quickly and have a competitive advantage.
  9. 9. Using the 5 why’s.... ! Content Marketing Program: Directed at the IT (CIO) side of the business. ! Topic: Modularized / Containerized Data Centers: The Future ! Why is it important for CIO’s to about how future trends can give their business a competitive advantage. Because if they don’t stay ahead of the curve, their company may go out of business, or they may be out of a job.
  10. 10. Using the 5 why’s.... ! Content Marketing Program: Directed at the IT (CIO) side of the business. ! Topic: Modularized / Containerized Data Centers: The Future ! Why is that important to CIO’s? Because their livelihood depends on having this knowledge.
  11. 11. And Now A Bit Of Magic... ! We believe in the office of the CIO ! ! ! But things are changing fast - and in order for them to stay competitive on the job market, they must stay ahead of the curve or they (or their company) will be out of business. 5
 4
 ! So, we help them stay current by delivering the most important future trends to help them expand their business and create competitive advantage. ! The needs of business computing are rising exponentially, and CIO’s must keep up with ways to do things faster, and less expensively. ! Modularized, Containerized Data centers - and the trends and best practices in deploying them are a powerful new way for the CIO to stay competitive. 3
 2
 1
  12. 12. Getting to why.... ! Content Marketing Program: Directed at the IT (CIO) side of the business. ! Topic/Idea: The Lean And Mean CIO ! ! ! ! Why You aren’t ready for a mission critical business? CIO Profiles: The missing component from a mission critical career?
 Is Big Data Portable - Smart CIO’s Are Making Big Data Smaller.... Are YOU ready for Global data management
  13. 13. GET TO THE STORY ! Take One Of Your Ideas From Before Decide on an audience persona for whom you will develop this. ! Find a partner, and go through the “5 Why’s”. Get to your deeper story. ! !
  14. 14. Develop your pitch. ! 1. What’s the story. 2. How does it work across channels
 and across functional areas. 3. Bonus for mixing models across
 groups and channels ! !

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